The key idea behind mobile-first video ads is that they’re built specifically for how people use their phones. Think about how you use your phone: you do everything with one hand, your attention is in a million places simultaneously, you scroll constantly, and you expect short, easy-to-digest content. Video ads should fit these requirements to succeed.<\/p>\n\n\n\n
Mobile video ads vs. other formats<\/h3>\n\n\n\n
Mobile video ads are not just resized versions of regular ads; they work in a completely different way. The design, length, sound, and even the placement of the CTA button on the screen should be tailored for mobile devices.<\/p>\n\n\n\n
What aspects to think about:<\/strong><\/p>\n\n\n\n What is RichAds? Mobile video ads combine the strengths of video with the reach and precision of mobile targeting, delivering many advantages to affiliates and media buyers:<\/p>\n\n\n\n A mobile video ad appears directly in the content stream or video player that the user is already watching. It’s hard to scroll past without at least registering the message, which is why mobile video ads get near-total viewability compared with static banners.<\/p>\n\n\n\n Video consistently outperforms static formats in terms of CTR. Motion, sound, and a visible call-to-action button do more work than a still image, and mobile users are already primed to tap.<\/p>\n\n\n\n Gambling<\/a>, Betting, Dating, Nutra<\/a>, E-commerce, and Gaming all heavily use mobile video ads because video can explain the offer faster and in more detail than push or pop ads<\/a>.<\/p>\n\n\n\n CPM<\/a>s for mobile video traffic are lower than for other premium formats, while still delivering strong engagement. That makes it realistic to test mobile video ads even with a low daily budget.<\/p>\n\n\n\n On mobile, conversions happen quickly. Users have fewer doubts about clicking or installing an app, which is a major advantage for affiliates. <\/p>\n\n\n\n To understand video ads’ efficiency, check out our real-life Betting case on pre-roll ads in Indonesia<\/a>. RichAds ran a 30-day pre-roll video mobile campaign for a Betting brand in Indonesia. The client wanted to grow reach aggressively while keeping the cost per deposit predictable and low. Mobile video ad formats are diverse. Different placements suit different goals, offers, and budgets, so you can choose whatever option works best for you.<\/p>\n\n\n\n In-stream ads<\/a> play before, during, or after the video content the user chose to watch. They work on streaming sites, video platforms, and in-app video players.\u00a0<\/p>\n\n\n\n The most common and effective type is pre-roll ads<\/a>. They autoplay before the main video, getting maximum attention and delivering high CTR.\u00a0<\/p>\n\n\n\n Pre-roll ads come in two variants:<\/p>\n\n\n\n Interstitial ads are full-screen video ads that appear at natural break points inside an app \u2014 between game levels, when switching screens, or during app loading. You can see interstitial video ads in mobile apps and mobile games. <\/p>\n\n\n\n They are very effective because they can’t be missed, but overusing them hurts user experience and retention, so don’t forget about frequency capping.<\/p>\n\n\n\n In-app or native video ads are videos built into a social feed or content stream so they look and feel like the surrounding content. You’ve probably seen them on Instagram, Facebook, or TikTok feeds.\u00a0<\/p>\n\n\n\n These mobile app video ads don’t visually interrupt the browsing experience and look like the content users expect, so they achieve higher completion rates.<\/p>\n\n\n\n Rewarded video is the standout format for mobile game video ads. The user opts in to watch a 15\u201330-second video in exchange for an in-game reward like extra coins, lives, or a content unlock. <\/p>\n\n\n\n Because the user chooses to watch, completion rates are very high, often above 90%. Rewarded video also earns some of the highest eCPMs in mobile advertising, well above banners and interstitials.<\/p>\n\n\n\n Additionally, player research shows that most mobile game users actively enjoy earning in-game rewards through rewarded ads. They tend to stay engaged with the app longer and spend more on in-app purchases than those who don’t watch ads.<\/p>\n\n\n\n Playable ads<\/a> are the most engaging ad format. They offer a short, interactive mini-game or product demo that the user can tap through before installing the full app.\u00a0<\/p>\n\n\n\n Playable format is especially strong for mobile game video ads, since the “try before install” approach brings in higher-intent users. However, it’s increasingly used outside gaming too: fitness apps can offer a demo workout, and finance apps provide demo budgeting tools.<\/p>\n\n\n\n This format is similar to playable ads, but has only a light interactive layer. Users can’t play the whole game or get demo access; they can only perform one action \u2014 a swipe or a tap.<\/p>\n\n\n\n Gamified video ads ensure longer engagement and work well for Sweepstakes offers, where users need a bit of interactivity.<\/p>\n\n\n What is RichAds? Mobile video ads are sold under different pricing models, depending on the platform. The price is also affected by the vertical, GEO, competition level, and even the season, as most advertising platforms sell through auctions.<\/p>\n\n\n\n Most ad networks use the CPM model; however, there are many other options that may be more suitable for specific offers:<\/p>\n\n\n\n Rates vary a lot by platform and traffic type:<\/p>\n\n\n\n\n
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\nBenefits of mobile video ads<\/h2>\n\n\n\n
High visibility and attention<\/h3>\n\n\n\n
Strong click-through rates<\/h3>\n\n\n\n
Versatility across verticals<\/h3>\n\n\n\n
Cost-efficiency<\/h3>\n\n\n\n
Direct path to action<\/h3>\n\n\n\n
As a result, the testing drove 165M+ impressions<\/strong>, 9,000 registrations, and 468 deposits at $53<\/strong> per deposit. The high CTR of 4.6%<\/strong> at just $0.0033 eCPC is proof that mobile app video ads can scale volume aggressively without sacrificing quality in competitive verticals.<\/p>\n\n\n\nWhat Are Pre-Roll Ads and How Do They Work<\/h3>\n <\/a>\n <\/div>\n
![\"What](\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/05\/Pre-roll-video-ads.jpg\")
<\/a>\n ![\"RichAds](\"https:\/\/richads.com\/blog\/wp-content\/themes\/richads-theme\/images\/items\/logo-crown.svg\"){kind=logo}
\n RichAds Blog<\/span>\n <\/a>\n <\/div>\n<\/div>\n\n\nTypes of mobile video ads<\/h2>\n\n\n\n
In-stream video ads<\/h3>\n\n\n\n
\n
What Are In-Stream Ads and How Do They Work?<\/h3>\n <\/a>\n <\/div>\n
![\"What](\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/In-stream-ads.jpg\")
<\/a>\n \n RichAds Blog<\/span>\n <\/a>\n <\/div>\n<\/div>\n\n\nInterstitial video ads<\/h3>\n\n\n\n
In-app video ads<\/h3>\n\n\n\n
How Interactive Advertising Transformed Telegram: Try Playable Ads by RichAds<\/h3>\n <\/a>\n <\/div>\n
![\"How](\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/08\/Unique-Interactive-Playable-Ads-in-Mini-Apps-by-RichAds-Advertising-Platform.jpg\")
<\/a>\n \n RichAds Blog<\/span>\n <\/a>\n <\/div>\n<\/div>\n\n\nRewarded video ads<\/h3>\n\n\n\n
Playable ads<\/h3>\n\n\n\n
Gamified video ads<\/h3>\n\n\n\n
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\nHow mobile video ads are priced<\/h2>\n\n\n\n
Pricing models<\/h3>\n\n\n\n
\n
CPC or CPM: Which Pricing Model to Choose?<\/h3>\n <\/a>\n <\/div>\n
![\"CPC](\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/02\/The-difference-between-CPC-and-CPM-models-in-affiliate-marketing.jpg\")
<\/a>\n \n RichAds Blog<\/span>\n <\/a>\n <\/div>\n<\/div>\n\n\nPrice benchmarks<\/h3>\n\n\n\n
![\"Pre-Roll](\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2026\/06\/Pre-roll-ads-cost.jpg\")
<\/a>\n