{"id":81972,"date":"2026-10-20T11:15:11","date_gmt":"2026-10-20T08:15:11","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=81972"},"modified":"2026-10-14T09:28:18","modified_gmt":"2026-10-14T06:28:18","slug":"video-marketing-stats-and-trends","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/video-marketing-stats-and-trends\/","title":{"rendered":"10 Video Marketing Stats Every Advertiser Should Know"},"content":{"rendered":"\n

Why does video marketing matter in 2026?<\/h2>\n\n\n\n

Video marketing is increasingly popular this year. Most businesses have already adopted it to promote products, tell brand stories, and drive viewers to take action.<\/p>\n\n\n\n

According to Wyzowl’s 2026 survey<\/a>, 91% of businesses use video as a marketing tool<\/strong>, and 82% of video marketers say it has delivered a good ROI. <\/p>\n\n\n\n

Ad spend is following the audience, too. The IAB projects US digital video ad spend<\/a> at $81.9 billion<\/strong> in 2026, up 11% year over year, while AI video is going mainstream: 63% of video marketers have used AI tools to create or edit videos, up from 51% a year earlier.<\/p>\n\n\n\n

Numbers look impressive, but the catch is measurement. Platforms count views, watch time, engagement, and conversions in their own ways, so reliable video content statistics are scarce, and benchmarks rarely align.<\/p>\n\n\n\n

We want to close these gaps and make stats actually useful. So, without further ado, let’s get to the numbers.<\/p>\n\n\n\n

The 10 video content stats to remember<\/h2>\n\n\n\n

Short on time? Here are the numbers worth remembering:<\/p>\n\n\n\n

    \n
  1. CTV time spent<\/strong>: growth slowed to 8.4% <\/strong>in 2026 vs. 15% in 2025.<\/li>\n\n\n\n
  2. CTV ad spend<\/strong>: $28.79B (2024) \u2192 $33B (2025) \u2192 $37.70B forecast for 2026<\/strong>, per eMarketer.<\/li>\n\n\n\n
  3. CTV invalid traffic<\/strong>: +19% in 2025 and a record +25% in Q1 2026<\/strong>.<\/li>\n\n\n\n
  4. YouTube audience<\/strong>: ~2.53\u20132.70B MAU in 2025, growing 6\u20137% YoY<\/strong>.<\/li>\n\n\n\n
  5. Meta audience<\/strong>: growth slowing from +6.8% to +4%, with ~3.72B MAU<\/strong> forecast for 2026.<\/li>\n\n\n\n
  6. Meta ad spend<\/strong>: ~$16.75B in 2025 and ~$20.27B<\/strong> forecast for 2026 (+28%).<\/li>\n\n\n\n
  7. TikTok ad spend<\/strong>: growing ~25\u201340%,<\/strong> but with no official data to verify it.<\/li>\n\n\n\n
  8. Fake accounts<\/strong>: Meta removes ~4.5B a year, about 147%<\/strong> of its MAU.<\/li>\n\n\n\n
  9. Programmatic volume<\/strong>: PubMatic’s processed impressions reached ~94.2T<\/strong> in Q1 2026 (+26% YoY<\/strong>).<\/li>\n\n\n\n
  10. Mobile app invalid traffic<\/strong>: 41% in Q2 2026, vs. 21% on web and 26% on CTV.<\/li>\n<\/ol>\n\n\n\n

    We’ll cover them all in detail below.<\/p>\n\n\n

    \n
    \n
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    Video marketing statistics 2026: traffic, audiences, and ad spend by source<\/h2>\n\n\n\n

    The main goal of this guide is to understand what’s happening with video traffic sources in terms of volume and budget \u2014 where the audience is growing and where advertisers are spending more.<\/p>\n\n\n\n

    Getting solid video marketing data here is hard: every source uses its own methodology for counting views due to tech differences. On top of that, the leading video marketing stats firms often only crunch numbers for one region, which doesn’t give you the global picture and makes comparisons messy.<\/p>\n\n\n\n

    We flag those issues throughout, so you know which video content stats are solid and which are educated guesses.<\/p>\n\n\n\n

    CTV\/OTT video advertising statistics<\/h3>\n\n\n\n

    For this source, the most reliable data we found was for the US market<\/strong>, so we’re treating it as the global trend. Growth rates were compared from 2024 through 2026 (partial year) across three metrics: time spent, invalid traffic, and ad spend<\/strong>.<\/p>\n\n\n\n

    Bottom line \u2014 all three metrics are growing, but ad spend and time spent growth are slowing down, unlike bot traffic. <\/p>\n\n\n\n

    Here are the video content marketing stats:<\/p>\n\n\n\n