{"id":8219,"date":"2025-02-24T18:15:00","date_gmt":"2025-02-24T15:15:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=8219"},"modified":"2026-03-23T10:20:08","modified_gmt":"2026-03-23T07:20:08","slug":"cpc-or-cpm-what-to-choose","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/cpc-or-cpm-what-to-choose\/","title":{"rendered":"CPC or CPM: Which Pricing Model to Choose?"},"content":{"rendered":"\n

CPC definition<\/h2>\n\n\n\n

CPC<\/a><\/b>‘s meaning is quite simple: by this pricing model in affiliate marketing each user\u2019s click on your ad is paid. The term itself is literally translated as Cost per Click<\/b>.<\/p>\n\n\n

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\"CPC<\/figure>\n<\/div>\n\n\n

It doesn’t matter how many people saw the ad. The main thing is how many are interested in the offer and clicked on it to move on.<\/p>\n\n\n\n

Let’s say 1000 people saw your ad, but only 150 clicked on it. Working on the CPC pricing, you will pay only for 150 clicks.<\/p>\n\n\n\n

Not to waste your advertising budget on useless clicks, you need to limit the number of clicks that a user can make during the day. Thus, you will exclude the situation when the user clicks on the ad many times and does not perform the targeted action.<\/p>\n\n\n\n

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As a rule, the second click more often leads to the targeted action than the first one. After 3 clicks per day, the chances of conversion decreases.<\/strong> We recommend setting a limit of 2 clicks per user per day.<\/strong><\/p>\nRichAds experts<\/cite><\/blockquote>\n\n\n

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\n \n Launch advertising campaigns on high-quality traffic by RichAds! <\/a>\n <\/div>\n <\/div>\n<\/div>\n\n\n

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n

CPM definition<\/h2>\n\n\n\n

CPM<\/a> (Cost per Mille)<\/strong> meaning implies that you pay for every 1000 impressions<\/strong> of your ads. In this case, you don’t have to pay for clicks on the ads.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

The thing is that such a model does not guarantee that the user will convert. This means that after 1000 impressions, there may be 50 purchases or none.<\/p>\n\n\n\n

To avoid this, work out creatives and landing pages as effectively as possible, make them understandable at first glance.<\/p>\n\n\n\n

CPM is chosen by the marketers who are confident in a high CTR of their ads: using the CPM model, they can lower the cost per click in comparison with the CPC model.<\/p>\n\n\n\n

Affiliate marketers believe that CPM campaigns are great for brand promotion: the more you are seen and remembered, the more benefits you will get in the future. Typically, this strategy works well for brands with large advertising budgets where the goal is to acquaint rather than sell.<\/p>\n\n\n\n

Simultaneously, the cost per impression model is suitable for advertising popular products in ad networks with a low price per 1000 impressions.<\/p>\n\n\n\n

Also, for a CPM model, understanding your audience and the ability to target it as accurately as possible play an important role. Not all ad formats available today allow this. By choosing the right audience, you reduce the risk of wasting your budget for empty impressions.<\/p>\n\n\n\n

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 It is possible and necessary to collect personal blacklists<\/a> (sources that do not bring conversions) in ad networks to immediately exclude sources within the network that show poor results.<\/strong><\/p>\nRichAds experts<\/cite><\/blockquote>\n\n\n\n

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CPC, CPM, CPL, CPA, or CPI: What Should You Choose?<\/a><\/blockquote>