{"id":836,"date":"2025-03-15T10:46:00","date_gmt":"2025-03-15T07:46:00","guid":{"rendered":"https:\/\/richpush.co\/blog\/?p=836"},"modified":"2025-06-19T18:21:07","modified_gmt":"2025-06-19T15:21:07","slug":"postback-and-pixel-how-to-set-up-them-properly","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/postback-and-pixel-how-to-set-up-them-properly\/","title":{"rendered":"Postback and Pixel: what is it and how to use them properly"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>What is a conversion? <\/strong><\/span><\/h2>\n\n\n\n<p>Conversion is any targeted action which the user should perform on the offer page so the advertiser pays a fee.<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue\"><strong>There are different types of targeted actions:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>following the link,<\/li>\n\n\n\n<li>filling the form,<\/li>\n\n\n\n<li>adding goods to the shopping cart,<\/li>\n\n\n\n<li>purchase,<\/li>\n\n\n\n<li>e-mail subscription,<\/li>\n\n\n\n<li>a download of the program,<\/li>\n\n\n\n<li>filling the profile after registration, etc.<\/li>\n<\/ul>\n\n\n\n<p>An offer tends to assume one targeted action. But more complicated schemes also occur. The offer can consist of a few targeted actions which an advertiser pays for. The more difficult the action, the more expensive it will be evaluated. For example, registration is a simple action for a low price, but an order is a complicated one and the payout will be higher.<\/p>\n\n\n\n<p>Conversion is the last action, anyway. If the user finishes with the registration, it will be counted as a conversion. If he buys something, the payout will be for the purchase.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Conversion tracking allows seeing detailed information about the sources of conversion. You can know the device, OS, source, date, and time the conversion came from. There are many proven <a href=\"https:\/\/richads.com\/blog\/category\/affiliate-tracking-tutorials\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"trackers\">trackers<\/a> that can be a helping hand to affiliates!<\/p><\/blockquote><\/figure>\n\n\n\n<p>Is it possible to be successful without conversion tracking? The answer is definitely no. All the sources in various offers are converted differently, that\u2019s why you can\u2019t use any universal rule. If you don\u2019t see where the conversions came from, their prices, you won\u2019t be able to make optimization. Only experienced and lucky specialists can get positive ROI without campaign optimization. Below, you&#8217;ll find detailed postback and pixel explanation!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"hZ0vILImZ6\"><a href=\"https:\/\/richads.com\/blog\/review-of-trackers-integrated-with-richpush\/\" aria-label=\"14 best tracking solutions for affiliate marketing in 2025\">14 best tracking solutions for affiliate marketing in 2025<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;14 best tracking solutions for affiliate marketing in 2025&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/review-of-trackers-integrated-with-richpush\/embed\/#?secret=3nxwruc0EN#?secret=hZ0vILImZ6\" data-secret=\"hZ0vILImZ6\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to track conversions in ad campaigns?<\/h2>\n\n\n\n<p>As a rule, affiliate networks provide their advertisers with complete information about conversions. They are interested in the successful promotion of their offers.<\/p>\n\n\n\n<p>But what if they do not share this information or you promote your own offers? In these cases, you can set up additional tools. They will help you to act blindly or will make the processing of data easier.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Widespread ways of conversion tracking<\/h3>\n\n\n\n<p>There are several main ways of conversion tracking in affiliate marketing. So, what is postback and pixel in affiliate marketing?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>PostBack or server-to-server (S2S) data transfer<\/strong>.<br><strong>PostBack<\/strong> is the transfer of data about performing some action from one platform to another (for example, from affiliate network to the tracker or ad network). PostBack makes the work with an affiliate network\u2019s information easier.<\/li>\n\n\n\n<li><strong>Pixel (JS) or Image<\/strong>.<br><strong>Pixel<\/strong> is a small part of HTML-code which is added in the code of the page with targeted action. When the user gets to this page, the conversion is completed.<br>It is used when an affiliate network doesn\u2019t share the data or if you promote your own offer. <strong>Image<\/strong> is a small colorless dot 1*1 px, which is placed in the button with targeted action in the form of code (for example, send the data or subscribe). Image is considered to be the type of pixel because both variants are added in the code of the page.<\/li>\n<\/ul>\n\n\n<div id=\"richads-button-block_6e2a739cb022c6ac069d7dfe35450557\" class=\"richads-button-custom aligncenter\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Get traffic from RichAds right now\">\n                Get traffic from RichAds right now            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How does postback work?<\/h2>\n\n\n\n<p>PostBack tracking is the most credible way of conversions\u2019 mainstreaming. It will make your campaign optimization easier, transferring data from an affiliate network to the <a href=\"https:\/\/richads.com\/blog\/review-of-trackers-integrated-with-richpush\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"tracker\">tracker<\/a> or <a href=\"https:\/\/richads.com\/blog\/how-to-choose-the-best-push-ad-network-2\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"ad network\">ad network<\/a>.<\/p>\n\n\n\n<p>How does it work? Postback in affiliate marketing is simple: click ID is attributed to any user\u2019s click. But when the targeted action is performing, the system understands that a certain click ID is a conversion itself. Information about conversion is transferred to the server of the affiliate network and then to the server of your tracker. You can set up conversion tracking from your affiliate network or tracker to the ad network\u2019s server.<\/p>\n\n\n\n<p>Usually, a tracker is suitable when a few traffic sources or affiliate networks are used. You can see all the campaigns from different ad networks and data on them.<\/p>\n\n\n\n<p>If you use only <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"RichAds traffic\">RichAds traffic<\/a>, it\u2019s better to set up conversion tracking using our itegrated trackers, postback is the only way to track conversions at our network. This will allow you to make campaign optimization as you will have access to information about conversions and traffic volumes in one place, using <a href=\"https:\/\/richads.com\/blog\/optimizer-how-to-make-optimization-easier-than-ever-before\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Optimizer\">Optimizer<\/a>.<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue\"><strong>Postback is really simple to integrate:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Obtain the standard Postback URL provided by the advertising network. <\/li>\n\n\n\n<li>If you are integrating RichAds ad network into your tracking system for the first time, you&#8217;ll need to use its configuration template.<\/li>\n\n\n\n<li>After that, start  a new campaign within the tracker. <\/li>\n\n\n\n<li>Choose your traffic source, paste the affiliate program link (Offer URL), and generate a link that can be used in your advertising account (Destination URL).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Postback\u2019s pros and cons<\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table><tbody><tr><td>\n<p style=\"text-align: center;\"><b>Pros<\/b><\/p>\n<\/td><td><b>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Cons&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<\/b><\/td><\/tr><tr><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">accurate conversions tracking&nbsp;<\/span><\/p>\n<\/td><td>&nbsp;&#8212;&#8212;<\/td><\/tr><tr><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">additional information about conversion is available (source, \u041eS, device, etc.)<\/span><\/p>\n<\/td><td>&nbsp;<\/td><\/tr><tr><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">you can choose data to transfer (for example, exclude information about received profit)<\/span><\/p>\n<\/td><td>&nbsp;<\/td><\/tr><tr><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">it tracks well both mobile and desktop traffic<\/span><\/p>\n<\/td><td>&nbsp;<\/td><\/tr><tr><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">in RichAds tracker you can make a purchase funnel and follow each step of conversion<\/span><\/p>\n<\/td><td>&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Rich<span style=\"font-weight: 400;\">Ads<\/span> functionality allows tracking main and approved postback conversions for the same offers as well as choose from 12 integrated trackers. Make sure you read specific guides on their integration in your personal account!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"536\" height=\"751\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/11\/Screenshot_487.png\" alt=\"postback pixel\n\" class=\"wp-image-61122\" srcset=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/11\/Screenshot_487.png 536w, https:\/\/richads.com\/blog\/wp-content\/uploads\/2019\/11\/Screenshot_487-214x300.png 214w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Postback\u2019s settings allow conversions tracking at different stages of the purchase funnel<\/p>\n\n\n\n<p class=\"has-text-align-center  single-info-blue has-very-light-gray-background-color has-background\"><a href=\"\/\/richads.com\/blog\/postback-access-to-all-richpush-features\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"In this article\">In this article<\/a> you can read how to<strong> set up Postback for push notifications.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center  single-info-blue has-very-light-gray-background-color has-background\"><strong>Also, you can set up S2S postback like a Pro with the Tracking Wizard option. Learn more about it <a href=\"https:\/\/richads.com\/blog\/tracking-wizard\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"here.\">here.<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"OZE5wMFkWT\"><a href=\"https:\/\/richads.com\/blog\/affiliate-tracking-software-what-is-it-and-how-to-choose-the-best-one\/\" aria-label=\"Affiliate tracking software: what is it and how to choose the best one?\">Affiliate tracking software: what is it and how to choose the best one?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Affiliate tracking software: what is it and how to choose the best one?&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/affiliate-tracking-software-what-is-it-and-how-to-choose-the-best-one\/embed\/#?secret=C3CmKPhEbD#?secret=OZE5wMFkWT\" data-secret=\"OZE5wMFkWT\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to set up pixel properly<\/h2>\n\n\n\n<p>You need pixel tracking in case you have no information from the affiliate network.<\/p>\n\n\n\n<p>The most important thing in pixel configuration is the page on which it\u2019s set up. This type of conversion can count switch to any page. But only shift to a certain page will be counted as conversion, that\u2019s why you should place pixel wisely.<\/p>\n\n\n\n<p>If you place the pixel on the page where the user should fill in his personal data, you won\u2019t know the number of real conversions, because the tool will count all the users who went to the page. While some of them left the data and some didn\u2019t. The best solution is to place the pixel on the page following the targeted action. For example, after registration, the user is redirected to the page with thanks for registration. And here you should place the tool for conversion tracking.<\/p>\n\n\n\n<p>With the image everything is simple. It should be placed on the button, it\u2019s more difficult to make a mistake here.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pros and cons of Pixel\/Image<\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table><tbody><tr><td>\n<p style=\"text-align: center;\"><b>Pros<\/b><\/p>\n<\/td><td><b>Cons<\/b><\/td><\/tr><tr><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">easy to set up<\/span><\/p>\n<\/td><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">you can\u2019t set it up if you don\u2019t have access to the page\u2019s code<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">it\u2019s free<\/span><\/p>\n<\/td><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">the data will be incorrect if you place it on the wrong page<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">if you have no information, data from these tools is better than no data at all<\/span><\/p>\n<\/td><td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">it can track not all conversions on mobile devices (because of the less stable mobile connection, a part of data sets from the page may not download and the conversion will get lost)<\/span><\/p>\n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div id=\"richads-button-block_6e2a739cb022c6ac069d7dfe35450557\" class=\"richads-button-custom aligncenter\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Get traffic from RichAds right now\">\n                Get traffic from RichAds right now            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Which difficulties may you face during the setting of Pixel\/Image?<\/h3>\n\n\n\n<p>To place a part of the code on the page you need to have administrative access to the page\u2019s code. Regular users can also open the code of the page with help of the \u201cCtrl+Shift+I\u201d combination and even paste parts of the code there. But if you do it without administrator rights, when you reload the page the code will disappear from it. Mind it if you want to make changes in the site by yourself.<\/p>\n\n\n\n<p>If you do not have the rights to make changes to the offer\u2019s page, contact tech support, or the offer\u2019s owner. He will help you to set up tools for conversion tracking.<\/p>\n\n\n\n<p>Moreover, it\u2019s necessary to understand the details of HTML code to set up the image exactly on the button.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The profit of conversion tracking on the RichAds side<\/h2>\n\n\n\n<p>It\u2019s only your decision whether to share the information about your conversions or their price with the ad network or not.<\/p>\n\n\n\n<p class=\"has-text-align-center single-info-blue\"><strong>Conversion tracking on the RichAds side has a number of advantages.<\/strong><\/p>\n\n\n\n<p>1. You will have the possibility to <strong>get help in campaign optimization from our account manager<\/strong>.<br><br>If you set up a transfer of data about conversions, you will have access to complete reports and more detailed statistics as compared with our competitors. First of all, statistics according to the results of the bidding. The win rate feature shows how much traffic the campaign buys from a certain source and helps to make the decision about increasing or decreasing traffic flow.<\/p>\n\n\n\n<p>2. Besides, the <strong>flagship features<\/strong> of our platform will be available:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/richads.com\/blog\/target-cpa-2-0\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Target CPA (or CPA goal)\">Target CPA (or CPA goal)<\/a> \u2014 after receiving 10 conversions you will get automatic optimization which allows getting more conversions for the targeted price;<\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/automated-rules-media-buyers-superpower\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Automated rules\">Automated rules <\/a>allow manually define the rules according to which the campaign will automatically create blacklists based on your targeted actions.Automated optimization according to 7 parameters is available (Publishers IDs, Sites IDs, OS, creatives, browsers, devices, campaigns);<\/li>\n\n\n\n<li><a href=\"https:\/\/richads.com\/blog\/new-feature-at-richpush-micro-biding\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Micro Bidding\">Micro Bidding<\/a> helps to increase or decrease the bid for a certain source.<\/li>\n<\/ul>\n\n\n\n<p>All these opportunities are useful for both newbie and experienced specialists.<\/p>\n\n\n\n<p>Use all possible tools in campaigns\u2019 performance, analyze your conversions, and make optimization to achieve high profits with <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"HQ traffic from Rich&lt;span style=&quot;font-weight: 400;&quot;&gt;Ads&lt;\/span&gt;\">HQ traffic from Rich<span style=\"font-weight: 400;\">Ads<\/span><\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"BVkMcORfAU\"><a href=\"https:\/\/richads.com\/blog\/performance-mode-feature-get-the-most-converting-traffic-weekly\/\" aria-label=\"Performance Mode: the most converting whitelists weekly\">Performance Mode: the most converting whitelists weekly<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Performance Mode: the most converting whitelists weekly&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/performance-mode-feature-get-the-most-converting-traffic-weekly\/embed\/#?secret=zrvznEsUAt#?secret=BVkMcORfAU\" data-secret=\"BVkMcORfAU\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Step by step video on how to set up S2S Postback <\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to set up a tracker: RichAds &amp; Voluum\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/peGRK3Xa-Oo?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/richads.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<div id=\"richads-button-block_6e2a739cb022c6ac069d7dfe35450557\" class=\"richads-button-custom aligncenter\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/richads.com\/\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Get traffic from RichAds right now\">\n                Get traffic from RichAds right now            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"C9pPALSja2\"><a href=\"https:\/\/richads.com\/blog\/top-free-advertising-tracking-software\/\" aria-label=\"Top 20+ free advertising tracking software in 2025\">Top 20+ free advertising tracking software in 2025<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Top 20+ free advertising tracking software in 2025&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/top-free-advertising-tracking-software\/embed\/#?secret=TcuL6nyuYp#?secret=C9pPALSja2\" data-secret=\"C9pPALSja2\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>What is a conversion? Conversion is any targeted action which the user should perform on the offer page so the advertiser pays a fee. There are different types of targeted actions: An offer tends to assume one targeted action. But more complicated schemes also occur. The offer can consist of a few targeted actions which [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":61119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[142],"tags":[527,526,450,211],"class_list":["post-836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-conversion","tag-pixel","tag-postback","tag-roi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Postback and Pixel: what is it and how to use them properly &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"The ultimate goal of any ad campaign is to get conversions for the best price and have positive ROI. 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