{"id":9103,"date":"2021-02-09T18:23:38","date_gmt":"2021-02-09T15:23:38","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=9103"},"modified":"2026-03-27T09:52:23","modified_gmt":"2026-03-27T06:52:23","slug":"richads-updates-must-have-ad-network-features","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/richads-updates-must-have-ad-network-features\/","title":{"rendered":"RichAds Updates: Must-Have Ad Network Features"},"content":{"rendered":"\n

Since our latest launch<\/a> of RichAds 2.0, affiliates and performance marketers have got a better chance of launching profitable ad campaigns while spending less resources.<\/p>\n\n\n\n

For example, now it is not necessary to spend huge budgets on traffic to test an offer. The most quality sources with high conversions are highlighted in a separate Premium group<\/strong>. As the data showed, running premium converts 6.5 times higher <\/strong>than RON.<\/p>\n\n\n

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Now we continue to implement new solutions to simplify the work of advertisers with RichAds<\/a>. This time, we will talk about the launch of retargeting, smart recommendations for running an ad campaign, improved tracking, targeting, and overall platform usability. <\/p>\n\n\n\n

We will also show you what to expect from the ad network in 2021.<\/p>\n\n\n\n

Retargeting<\/h2>\n\n\n\n

The long-awaited Retargeting feature is now available on RichAds platform. Since there is no interest in targeting push and pop traffic, retargeting is the best way to reach engaged audiences in your campaigns<\/strong>.<\/p>\n\n\n\n

This, in turn, makes it possible to segment the audience according to different parameters and create customized creatives. Increased CTR and CR are guaranteed, which means that the ROI of campaigns increases as well.<\/p>\n\n\n\n

Audiences for retargeting are collected automatically. You can reach users who previously clicked on your ads, engaged with your landing page, or made a conversion.<\/strong><\/p>\n\n\n\n

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