{"id":991,"date":"2025-02-27T11:18:00","date_gmt":"2025-02-27T08:18:00","guid":{"rendered":"https:\/\/richads.com\/blog\/?p=991"},"modified":"2025-06-20T12:22:24","modified_gmt":"2025-06-20T09:22:24","slug":"ctr-of-push-notifications-how-to-increase-clickability-of-your-campaigns","status":"publish","type":"post","link":"https:\/\/richads.com\/blog\/ctr-of-push-notifications-how-to-increase-clickability-of-your-campaigns\/","title":{"rendered":"CTR of Push Notifications: How to Increase Clickability of Your Campaigns"},"content":{"rendered":"<div class=\"lead-paragraph\">\n    <p>How to make people click on your <a href=\"https:\/\/richads.com\/blog\/push-notification-advertising\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"push notification\">push notification<\/a>? The more users join the affiliate marketing sphere, the greater a chance to use notification which will hardly impress your potential clients.<\/p>\n<p>In this article by <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"RichAds ad network\">RichAds ad network<\/a>&#8216;s team, we will share with you our thoughts on how to make your push catchy and how to increase CTR.\u00a0<\/p>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Increasing the click-through rate by matching current events<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/01\/How-to-increase-clickability_-Campaign-for-the-holiday.png\" alt=\"how to encriese CTR on push\" class=\"wp-image-992\"\/><\/figure>\n<\/div>\n\n\n<p>The right time is the key to successful campaigns and dream conversions. Holidays, crucial ballgames \u26be, bigger sales can skyrocket the CTR of push notifications.\u00a0Every man and his dog in the marketing sphere has been already used this trick. And yep, it works\u2026\u00a0<\/p>\n\n\n\n<p>Last time lots of affiliate marketers hyped on the \u201cGames of Thrones\u201d final making a fortune. Winter is coming\u2026 As well as your profit!<\/p>\n\n\n<div id=\"richads-button-block_268b183e80281fb10195c0ad24ef6df8\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch a push campaign at RichAds right now!\">\n                Launch a push campaign at RichAds right now!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Do emojies help with CTR on push ads?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/01\/How-to-increase-clickability_Emoji.png\" alt=\"why Ctr may be low and how to deal with it\" class=\"wp-image-994\"\/><\/figure>\n<\/div>\n\n\n<p>Today chatting without emojis is hard to imagine. People got used to them and sometimes messages without emoji are perceived as negative. Why not use these habits in your ads? Add some good vibes! Besides, the vivid detail will attract users\u2019 attention to your message and increase the probability of a click. Just one relevant emoticon and we guarantee the growth of CTR. But you should always go easy. ?<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"yGura52tcS\"><a href=\"https:\/\/richads.com\/blog\/push-notifications-best-practices-tips-from-2021\/\" aria-label=\"Push Notifications: Best Practices &amp; Tips from 2025\">Push Notifications: Best Practices &amp; Tips from 2025<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Push Notifications: Best Practices &amp; Tips from 2025&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/push-notifications-best-practices-tips-from-2021\/embed\/#?secret=JEeULOydPj#?secret=yGura52tcS\" data-secret=\"yGura52tcS\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Set up macros with geolocation in headlines<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/01\/How-to-increase-clickability_Geo.png\" alt=\"ways to encrease click-to-rate or CTR on Push\" class=\"wp-image-995\"\/><\/figure>\n<\/div>\n\n\n<p>Affiliate marketers are trying to attract the audience\u2019s attention using all possible ways. Push traffic doesn\u2019t have segmentation, so this task can be quite complicated. There is a way out! Specify the city of the offer in the push notification. It will help to make it more targeted. For dating offers this trick is especially effective, but geolocation can work with other types of offers as well.\u00a0<\/p>\n\n\n\n<p>Macros of geolocation are standard \u2014 two square brackets and + CITY =\u00a0<strong>[CITY].<\/strong>\u00a0<\/p>\n\n\n\n<p>Add this macros into the title or description and the system will pull the name of the city in which the user is located in the text of the push.<\/p>\n\n\n<div id=\"richads-button-block_268b183e80281fb10195c0ad24ef6df8\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch a push campaign at RichAds right now!\">\n                Launch a push campaign at RichAds right now!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Improve push-notifications&#8217; CTR by using the New Subscribers Only function<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/01\/How-to-increase-clickability_New-audience.png\" alt=\"why Ctr may be low and how to deal with it\" class=\"wp-image-996\"\/><\/figure>\n<\/div>\n\n\n<p><b>New Subscribers Only <\/b>is the platform\u2019s function that will help to increase CTR. It\u2019s easy: you can show notifications only to those users who have subscribed to push notifications more recently. Over time people can get tired of push notifications but new subscribers interact with push notifications more actively. ?<\/p>\n\n\n\n<p>That\u2019s why we recommend launching one campaign with a new audience. Then you can compare results.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Q4gGZZmkT3\"><a href=\"https:\/\/richads.com\/blog\/where-to-find-push-traffic-of-the-highest-quality\/\" aria-label=\"Where to find push and popunder traffic of the highest quality? Use Premium sublists from RichAds\">Where to find push and popunder traffic of the highest quality? Use Premium sublists from RichAds<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Where to find push and popunder traffic of the highest quality? Use Premium sublists from RichAds&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/where-to-find-push-traffic-of-the-highest-quality\/embed\/#?secret=CBK5mN1kfp#?secret=Q4gGZZmkT3\" data-secret=\"Q4gGZZmkT3\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Add more creatives to get higher click-through rate for push campaigns<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2020\/01\/How-to-increase-clickability_Creatives.png\" alt=\"ways to encrease click-to-rate or CTR on Push\" class=\"wp-image-997\"\/><\/figure>\n<\/div>\n\n\n<p>Our experience shows that one creative for a campaign is not enough to get a high CTR. Launch a campaign with several variants of creatives to single out the best one. Even when you have found a good creative change it on time to avoid burnout. New images and texts are likely to attract an audience than push notifications that users have already seen before.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"lI4GbZHT3i\"><a href=\"https:\/\/richads.com\/blog\/tutorial-how-to-launch-successful-push-campaign\/\" aria-label=\"How to create and launch push ads campaign + webinar\">How to create and launch push ads campaign + webinar<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to create and launch push ads campaign + webinar&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/tutorial-how-to-launch-successful-push-campaign\/embed\/#?secret=dgf4ZVo2ci#?secret=lI4GbZHT3i\" data-secret=\"lI4GbZHT3i\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Now you know all the common best practices how to affect CTR of push notifications advertising, while you can test them right now at <a href=\"https:\/\/richads.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RichAds\">RichAds<\/a>! We offer launching in over 220 geos from Tier 3 to Tier 1, as well as providing all the essential campaign launching and optimization functionality. Increase the results of your push campaigns with quality traffic by RichAds!<\/p>\n\n\n<div id=\"richads-button-block_268b183e80281fb10195c0ad24ef6df8\" class=\"richads-button-custom\">\n    <div class=\"row\" style=\"margin: 50px 0;\">\n        <div class=\"col-12 p-0 text-center\">\n            <a target=\"_blank\" \n                href=\"https:\/\/my.richads.com\/signup\" \n                class=\"text-center d-block rbtn rbtn-size-l rbtn-red\" \n                style=\"width: 100%;\" aria-label=\"Launch a push campaign at RichAds right now!\">\n                Launch a push campaign at RichAds right now!            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center single-info-blue\">What is RichAds?<br>Ad network for telegram ads,<br>high quality push and popunder ads,<br>domain redirect, native and display traffic source,<br>buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),<br>domain ads costs start from $1.5 (CPM), native ads \u2014 from $0.001 (CPC),<br>ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-richads-blog wp-block-embed-richads-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"bkuRfmffSz\"><a href=\"https:\/\/richads.com\/blog\/30-ad-strategies-to-increase-ctr\/\" aria-label=\"30 Ad Strategies to Increase CTR\">30 Ad Strategies to Increase CTR<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;30 Ad Strategies to Increase CTR&#8221; &#8212; RichAds Blog\" src=\"https:\/\/richads.com\/blog\/30-ad-strategies-to-increase-ctr\/embed\/#?secret=bT1cIj09V3#?secret=bkuRfmffSz\" data-secret=\"bkuRfmffSz\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Increasing the click-through rate by matching current events The right time is the key to successful campaigns and dream conversions. Holidays, crucial ballgames \u26be, bigger sales can skyrocket the CTR of push notifications.\u00a0Every man and his dog in the marketing sphere has been already used this trick. And yep, it works\u2026\u00a0 Last time lots of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":66684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[142,13,165],"tags":[655,11,185,167],"class_list":["post-991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-push","category-push-notification-advertising","tag-ctr","tag-push","tag-push-ads","tag-push-notifications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to improve click-through rate for push campaign: 5 tips &#8212; RichAds Blog<\/title>\n<meta name=\"description\" content=\"How to make people click on your push notification? In this article, we will share with you experts&#039; thoughts on how to increase the CTR (click-trough rate) for your push campaigns.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richads.com\/blog\/ctr-of-push-notifications-how-to-increase-clickability-of-your-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to improve click-through rate for push campaign: 5 tips &#8212; RichAds Blog\" \/>\n<meta property=\"og:description\" content=\"How to make people click on your push notification? In this article, we will share with you experts&#039; thoughts on how to increase the CTR (click-trough rate) for your push campaigns.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/richads.com\/blog\/ctr-of-push-notifications-how-to-increase-clickability-of-your-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"RichAds Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/richadscom\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-27T08:18:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T09:22:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/richads.com\/blog\/wp-content\/uploads\/2025\/02\/How-to-increase-CTR-of-your-push-notifications-campaigns-by-RichAds.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"968\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aksana Shakal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aksana Shakal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/ctr-of-push-notifications-how-to-increase-clickability-of-your-campaigns\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/ctr-of-push-notifications-how-to-increase-clickability-of-your-campaigns\\\/\"},\"author\":{\"name\":\"Aksana Shakal\",\"@id\":\"\\\/#\\\/schema\\\/person\\\/cd687c8cf439906bcc3427c6b597af37\"},\"headline\":\"CTR of Push Notifications: How to Increase Clickability of Your Campaigns\",\"datePublished\":\"2025-02-27T08:18:00+00:00\",\"dateModified\":\"2025-06-20T09:22:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/ctr-of-push-notifications-how-to-increase-clickability-of-your-campaigns\\\/\"},\"wordCount\":679,\"commentCount\":0,\"publisher\":{\"@id\":\"\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/ctr-of-push-notifications-how-to-increase-clickability-of-your-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/How-to-increase-CTR-of-your-push-notifications-campaigns-by-RichAds.jpg\",\"keywords\":[\"CTR\",\"Push\",\"push ads\",\"push-notifications\"],\"articleSection\":[\"How to\",\"Push\",\"push-notification advertising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/ctr-of-push-notifications-how-to-increase-clickability-of-your-campaigns\\\/\",\"url\":\"https:\\\/\\\/richads.com\\\/blog\\\/ctr-of-push-notifications-how-to-increase-clickability-of-your-campaigns\\\/\",\"name\":\"How to improve click-through rate for push campaign: 5 tips &#8212; RichAds Blog\",\"isPartOf\":{\"@id\":\"\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/ctr-of-push-notifications-how-to-increase-clickability-of-your-campaigns\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/richads.com\\\/blog\\\/ctr-of-push-notifications-how-to-increase-clickability-of-your-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/richads.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/How-to-increase-CTR-of-your-push-notifications-campaigns-by-RichAds.jpg\",\"datePublished\":\"2025-02-27T08:18:00+00:00\",\"dateModified\":\"2025-06-20T09:22:24+00:00\",\"description\":\"How to make people click on your push notification? 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