Adult Dating Case Study || Push Traffic from RichAds

Сhallenge

We’ve decided to test our in-house offers Easy-Lay and Join The Dating on in-page push traffic. For the test we’ve chosen RichAds and there are a couple of reasons why. It is quite simple, we have been working with ad network for quite a long time, so we knew that these offers work well on the in-page push traffic. Due to the capabilities of deep optimization in RichAds and 24/7 support, it did not take us long to start driving traffic there.

Solution

First of all, we chose the bid.
Obviously, the volume of traffic directly depends on the rate.
We started with minimal CPC (0.02$) and checked the situation after that. I In our case we raised the rate to 0.032$ to get satisfactory traffic volume. We set the budget to $50 per day, this is enough to collect optimal statistics.

RichAds tip: you can check the best bid for your campaign using Predictor feature, and consult with your manager.

Then we set up our targeting.
We chose Mobile only because of our own experience. Mobile converted better than desktop or tablet usually. We also set up a frequency cap not to annoy users. It was 2 impressions and 1 click per user per day.

After that, we chose some Advanced Targeting.
We started from the 6th version of Android, since we believe that the earlier versions are the low-converting ones. Anticipating the fact that after a few hundred clicks we saw there were absolutely no conversions from Opera browser, as well as from the IPs indicated on the screenshot, we excluded them from campaign settings.

Creatives Choice

Basically, we used several creatives variations in our campaigns. We made the creatives from our own experience, as this was an Adult offer we used Nudity as well as messenger icons to create an effect of personalization. What concerns landing pages, we tested 3 of them.

These three creatives gave the top result (and subsequently we used them):

Below you can see the data on all the creatives. As you can notice, the overall CTR was quite nice, but obviously we chose the best variants. Furthermore, we changed the bids with Micro Bidding feature for the best creatives, this way the results became even better.

Campaign optimization

When we got the first figures, we immediately began to optimize the campaign. We started our optimization with publishers,this way you can easily create a black/white list for your campaign. You can also contact an account manager who will help you with the selection of a white/black list for your request.

We have analyzed the first data on Publisher_ID and IP zones, and immediately entered it into the settings of the advertising campaign. This way we cut off the sources that didn’t convert well or were too expensive.

We also took advantage of the Automated Rules feature that is available at RichAds.We set up 2 rules: If the conversion is more than 0 and CPA is more than $4.5 and If the conversion is less than 1 and the spend is more than $4 the publisher should be blacklisted.

After a few more days of promoting the offers, we saw that the Join-The-Dating offer was the low-converting one, so we turned it off and distributed traffic between several offers equally.

Basic Campaign Setup

GEO: USA

CPC: $0.02 - $0.032

Devices: Mobile

Subscriber Lists: Premium Only

Daily budget: 50$

Targeting options: wide

Creatives: 12 for tests

Results

For some period of time, we used this advertising campaign for the 2 remaining offers, which showed the best results.

During this period, the following results were obtained:

Due to our optimization and the help of our manager Valeria, Easy-Lay offer showed perfect results in the long run. A total of 10 days of promotion we got a ROI of 54%, which is quite nice. Currently we continue to scale our campaigns. We've identified a working bundle, and now we can scale. We’d like to duplicate campaigns to get more traffic, increase the rate or budget as well as test new sub-sources.

Cost

$418.37

Registrations

129

CPL

Revenue

$645

Profit

$226.63

ROI

54.17%

Launch Ads

Adult Dating Offer on USA with 54% ROI

Сhallenge

Solution

Results