Push Traffic from RichAds

Сhallenge

Got a great offer from AdsEmpire – a German Dating offer with a good rate: $4.3 on mobile, $5.2 on desktop, those are quite competitive payments for many CPA nets. This rate was established after a successful launch and offered by the manager, for me this was a great reason to test a new location.

Given the specifics of the GEO, I decided to go straight to RichAds. We have extensive experience working with other locations and getting great results earlier. The format we chose was in-page push, it offers iOS coverage, which is really convenient and the manager told us that the volumes for the GEO and niche are good.

Solution

First, we thought out a strategy for launching campaigns to get the best results.

We decided to create 2 separate campaigns for iOS and Android separately, as we all understand that the bid for these OS is different, this way we got a higher chance for better optimization.

The manager from RichAds advised us to use average CPC for the first test, this way we got enough volumes and could start optimization.

Targeting

We chose Mobile devices because the volumes are greater. At the same time, we set Frequency Cap by impressions and clicks – 1 per user a day. This way within 24 hours we got a unique audience and minimized the risks of rapid burnout of the campaign.

Advanced targeting

Considering our strategy of dividing campaigns by OS, I added all the versions of the devices to the campaigns. By choosing all the versions that are available on RichAds we could evaluate the performance and volumes.

Considering the volumes received, we found out that it is best to target: iOS 14+ version and Android 9+ version. Together with the OS, I also decided to add Browser language, both German and English.

Creatives

At the start of our campaigns, we decided to add 9 creatives using different texts and concepts to test many approaches. We applied various icons to get more attention and implemented a call to action.

As we launched an Dating offer, creatives with nudity were selected, we also wanted to make them as realistic as possible.

Finally, after the tests, we’ve selected three approaches that converted best of all, and decided to go only with them.

Campaign Optimization

After launching the campaigns and receiving the first results, we started optimizing them.

Android campaign

Everything was quite clear with optimizing in terms of creatives, we just turned off several ones with low results.

After that we turned to the RichAds manager for help in optimizing by sources, since the manager knows best how much the sources can grow and bring profit, as well as whether it's worth wasting time and taking risks on controversial traffic sources.

For the sources that brought us conversions we used the Micro Bidding feature to lower the spend.

Also, based on the data obtained, we turned of the publisher that didn’t bring any positive results, or were too expensive for us.

iOS campaign

For this campaign, the volumes were a lot lower, point-by-point optimization was carried out for creatives, and expected significant results for further optimization. Following the results of 7 days of driving traffic on these devices, we received a negative ROI and decided to stop the campaign.

Basic Campaign Setup

GEO: DEU

CPC: Android - $0.01 / iOS - $0.012

Devices: Mobile only

Daily Budget: $50

Creatives: nine approaches

Results

We continued to optimize the campaigns, but made only minor changes, since we laid the foundation at the very beginning and just scaled our budget. As a result of 2 weeks of launching the offer treffegirls.com we got:

Further launches at this location should give even better results after the tests. According to our experience, this type of traffic works perfectly on Tier 1 locations such as US/UK/CA, but remember that tests are crucial and can open up more profit than you first thought.

Cost

$677.14

Registrations

216

CPL

Mob $4.3 / Web $5.2

Revenue

$928.80

Profit

$251.66

ROI

37.17%

Launch Ads

Dating on Germany with 37.17% ROI