Dating Case Study || Push Traffic from RichAds

Сhallenge

Today, I am going to talk to you about the push ad campaign that I ran on RichAds recently. The offer was already doing quite well in other push ad platforms. So, I thought I should give it a shot at RichAds with a $100 test. I wanted to utilize their CPA goal feature which I set to .75 cents.

Solution

Approach to creatives:
I simply took my 5 creatives and moved them over to RichAds to see how it work out. If you ever want to run a push campaign as well, you’ll need to upload at least three to five good creative images.

So, after I moved my creatives to RichAds, I started to work on the following:

Title

Icon (Ad Preview)

Main Image

Message

I utilized an ad spy tool to help me with my ad copy and creatives.

While you don’t have a lot to say, you are encouraged to only mention the things your prospects would be most interested in (the lesson all marketers learn).

The icon is the thumbnail that will represent your ad while the viewer hasn’t clicked on it yet. Remember this is a push notification, an alert. Meanwhile, the main image is a featured photo (an image apart from the creatives) that will be posted on your main campaign.

International Dating

$50 a Day Test

Direct Linking to Offer

Push Ads RON

5 Creatives Starting

$0.0144 avg CPC
(minimum was $0.00842)

After 1 PM to Advertise Only

Targeting Options Applied

By Device: Mobile.

By OS: Targeting Only 6 Android OS versions

1 Impression Per User
3 Clicks Per User over 7 Days

Campaign Optimization

As you can see from the state below, it performed quite decently, not too shabby. And as it headed towards the end of the day, the results became a lot better. Results for the day:

My timing of the push ads played a huge role in how the ads performed and converted. With that, I started cutting off some hours. I had to carefully review which times need to be left behind and which ones should be retained. I had to re-test some hours. Then I came up with a final timing decision as you can see in the graphic below.

Schedule

During this time, I also started uploading more creatives. When it comes to dating, you need to keep the dating creatives fresh. For each creative that I publish, I disabled three old ones.

My initial push ads performance was okay as recently showed you earlier but things started to look a bit greener when I had the RichAds Support Team look at my campaigns. They told me that I needed to use specific source IDs. I took their expertise alongside my backend optimization and I was pleased to see more optimal results.

I optimized this campaign a lot that I even ran out of volume. I loosened my targeting a bit to get more impressions and everything still held out where it needed to be.

One problem that I saw was that the bigger cities were not resulting in conversions. Since I needed to add more traffic, I just decided to deploy my landing page.

So I started playing around with landing pages and figured out a style landing page to test out. LP CTR was super solid too. Usually, I would have these landing pages already setup but waiting on translation is annoying.

Results

I was impressed by the results. If you take a look at the data you’d be impressed as well.

One interesting part of this was there was one aspect of the ad creative that led to the efficacy of the campaign. It wasn’t just the image but the text gave such a wonderful impact as well. This is most especially true for the heading of the text which was the one that received the most clicks.

Launch Ads