Monetize Get more revenue from your properties by connecting with our vast database of direct premium advertisers. Monetize
Dating offer on US
with a 75% ROI (CPA $1.37)
Mar 11 - 22, 2021
The details for this Dating case study were provided by Affmy.
From my experience, the LookAWoman, DateMinx, JoinTheDating, MilfNearMe offers convert well on
push ads. That is why we are going to test everything, gather statistics, make a cut and disable
offers with the worst conversion rate.
Having studied the most popular of push ad networks, our choice fell on RichAds for several
reasons. Firstly, good volumes and quality of the US traffic. Secondly, rich functionality for
further optimization: the ability to use Micro Bidding, excluding sub-sources, OS versions and
regions. And thirdly, a friendly support team that can assist with setting up a campaign for the
We create an advertising campaign in RichAds.
Impressions depend on the rate: if you have a low WinRate, you need to increase the CPC. You can
ask your manager at RichAds about the size of the optimal bid.
Basic Campaign Setup
Daily budget: $30
Targeting Options Applied
1 impression and 1 click per user per day (for the tests).
In the advanced targeting, we left only the Android, starting with version 5. From our
experience, versions below do not convert, because they are used on outdated models.
We will test all premium sources. Even with a $0.04 rate, we will still receive premium sources
and high-quality traffic. We are also gradually collecting the blacklist (during the moderation,
the system will itself turn off the sources, which do not allow the prohibited content to pass).
In order to optimize the advertising campaign for sub-sources later, it is needed to transfer
them to the tracker and affiliate program. It will be possible to see in the tracker, which of
them don’t work properly, after that:
1) change the rate for them using Micro Bidding,
2) exclude them.
And the manager of the affiliate program will be able to say from which sub-sources the traffic
comes in better, and that will also help in optimizing the advertising campaign.
The Keitaro tracker was used to track campaigns. We highly recommend using a tracker in
launches, because with its help you can:
Send metrics that will help you optimize and improve your campaigns in greater
detail, for example: creating black / white lists and tracking statistics for each
sub-source, among other things excluding cities, operating systems, IP addresses and
other more flexible settings.
Change the rate / use Micro Bidding if necessary.
Conduct split-testings of the offers, and distribute traffic between them in the
We need to add a source and create offers in the tracker.
In order to add RichAds to the sources click "Create", enter the name, insert the postback and
set it up according to the parameters that it can transmit.
Parameters, which will be necessary for further optimization, have been added: campaign number,
creative number, sub-lists, publishers, country, city, and OS.
In order to create the offers, we need links from the affiliate program.
Find the necessary offers, copy the link, paste it into the tracker and it’s done!
We add the campaign in the tracker and create a stream of four offers. For the test, we
distribute 25% for each one to gather the statistics. Later, during the optimization, if
required, we will be able to distribute traffic in the percentage we need based on the data
For the statistics to be displayed in the tracker, we set up a postback. After carrying out a
test conversion, we see that everything works, and now we can start creating a campaign in the
Using the free Push.CPA.rip spy-service, we have found actual ideas for
creatives for America. A
bit of imagination and we got the following results:
For each creative, we’ve drawn up a separate campaign in the grid so that in the future it was
possible to adjust the bid based on the WinRate, which indicates the place of each campaign in
You can also create one advertising campaign, but with several creatives, and change the bid
using Micro Bidding. However, for analysis in the tracker, it was more convenient for us to make
1 creative and 1 advertising campaign.
Each offer got 300 clicks, and it became clear that it was time to turn off the MilfNearMe. One
conversion with ROI -68.52% came from 270 clicks.
Having gathered more statistics, we turned off JoinTheDating with ROI -14.47%, since it proved
to be less profitable and it would be more difficult to bring it to a plus, in comparison with
the two remaining offers.
In 2 days we spent $190 and got 65.53% ROI. The campaign has potential, so we decided to
optimize the advertising campaign and increase the budget.
We start optimization with sub-sources in order to exclude platforms that do not bring us any
profit. During the RichAds moderation, some of the sub-sources were disabled. However, after
contacting the manager, you can enable the ones that have a high conversion according to the
general ad network statistics or past experiences.
In our case, only 7 sources fell into the test, and we are going to deal with them.
We turn off three of them, as they are negative.
We turn off one completely, since it has less traffic compared to the top sources (only
191 clicks), and it will not bring us incredible results.
We could leave one more one with ROI 37.14%, since it is positive, but we plan to raise
the rate and buy more traffic, so we turn it off as well.
We leave a whitelist of two sources: with an ROI of 166.99% and 96.96% and raise the rate up to
There is nothing to exclude from the creatives: all of them have worked positively on the test,
so we will monitor further on large volumes if something changes. The situation is the same with
the OS versions.
For another week, we have used this advertising campaign for the 2 remaining offers that showed the
best results: LookAWoman and DateMinx. The following results have been obtained for this period:
Both sources got approximately the same ROI over the distance. One of them has $160 higher profit.
The results by offer were interesting. LookAWoman got an ROI of 63.78% and DateMinx got 90.54%.
In total, in 2 weeks we’ve tested the advertising campaign, optimized it and got a total ROI of
75.62%. The profit was $ 1,301.41 with expenses of $1,712.00.
We have defined the converting bunch, so now we can scale: clone campaigns to get more traffic;
increase the bid or budget; test new sub-sources; try the “New Subscribers Only” feature, which
gives opportunity to segment the subscribers and send push notifications to the recently subscribed