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Case Study
Dating
How to boost ROI with Dating Smartlink
Ian Fernando shares the incredible ads’ results and optimization hacks.
Period
1 week
Goal
Sign Ups
Client
Affiliate
GEO
International
This case was made by
Ian Fernando, Affiliate Marketing
Expert and Blogger.
Сhallenge
I decided to get into the ProfitSocial system and test out their SmartLink.
I have used dating smart links before and it allowed me to see which sub-niche of dating was
working. So I decided to do the same with this mini-test. This post will be a breakdown of the
traffic on RichPush.
Solution
Approach to creatives:
Usually, I tend to use a spy tool to find landers and creatives but dating is very
straightforward: what has been working can still work. It is just the creatives that need
constant changing and updating.
Below are the creatives I have used to get clicks, always testing.
Here is the basic setup:
$25 a day
Direct Linking to the Smartlink
Sub-list provided by RichPush
8 Creatives
Targeting Options Applied
By Device: Mobile Only
3 impressions over 7 days
1 click over 7 days
This allows some break to the end user and gives me a better view of what the traffic is like.
Campaign Optimization
The setup was pretty straightforward and I just used the SmartLink to get things to convert. I
also used a Blacklist from my prior campaigns. This is why this campaign came out of the gate
pretty strong.
I’ve received a subscriber list from RichPush to advertise on. So, I started getting conversions
on the day 2. On the first day, for some reason, the traffic was slow.
One feature I always now tend to use is RichPush automation. Now I can let the campaign run
without overlooking it every hour. Here are the 2 rules I always setup within RichPush:
Blacklist Site IDs with a 1% AD CTR
Blacklist Publisher IDs with more than a $3.50 spend and no conversions.
I think these are two very important rules for any campaign. The first rule makes sure I am not
wasting on-site IDs that might be useless. I know I am paying per CPC, but no point in setting
up impressions on a non-active publisher database.
The next rule is after X spend, check if you have conversions. If a bunch of sites is bad then
it gotta be the publisher who owns all these sites. This way, I want to avoid that specific
publisher and all their lame sites. I can set the ROI but I like to set it at ‘spend to
conversion‘, the reason is that I can clean the site id with the first rule.
Results
In this screenshot below, you will see that each site ID was converting. The smart link was working!
