Approach to creatives: I used some images of girls from Google as creatives. I
didn’t use any stock photos because I wanted everything to look as simple and natural as
Let me tell you how the push-notification ads have worked on the vertical.
Targeting Options Applied
During the first three days, I was targeting all of the sources to check the traffic and set the
bid to $0.025. I was tracking conversion changes through RedTrack and RichPush.
After the three-day test, I singled out seven sources that showed the best results. Then I
started to use only these sources. During the test, I added the IP pool to the blacklist in
order not to get unnecessary clicks.
I changed 3 out 5 creatives and continued with push notification advertising.