Dating Case Study || Push Traffic from RichAds

Сhallenge

I tested the dating offers for mobile devices and used RichPush traffic. Above all, no sexual stuff, just dating. Lead: get registered users.

Solution

Approach to creatives: I used some images of girls from Google as creatives. I didn’t use any stock photos because I wanted everything to look as simple and natural as possible.

Let me tell you how the push-notification ads have worked on the vertical.

Targeting Options Applied

By GEO: Hungary.

By Device: Mobile phones

Campaign Optimization

During the first three days, I was targeting all of the sources to check the traffic and set the bid to $0.025. I was tracking conversion changes through RedTrack and RichPush.

After the three-day test, I singled out seven sources that showed the best results. Then I started to use only these sources. During the test, I added the IP pool to the blacklist in order not to get unnecessary clicks.

I changed 3 out 5 creatives and continued with push notification advertising.

Results

CPA

$8.16

As you can see, after singling out high-converting sources, the stats changed: + 0.02% to the visit rate; + 702 registered users; $8.16 per registered user. The outcome is good. Increasing your conversion on the dating vertical with push notification ads is possible. That’s why I decided to share this case with you.

Hence, track your conversion changes, manage your sources in RichPush, and increase your conversion.

Launch Ads

Spend

$6 997

Conversions

857

CPC

$0.025

Clicks

279 898