My manager helped me in many moments since I needed to gain experience launching push
notifications. We integrated my expertise from launching Gambling on Facebook ads and her
knowledge about push ads.
We started the test with 1 ad campaign and 5 creatives.This campaign was launched for mobile
We set up CPC $0.03 but then manager fixed it for different traffic sources using Micro bidding
For the first 2 days the daily budget was $50 and then became $100 a day.
Regarding targeting, we used 2 of them: enabled Android OS from 6 to 12 versions and turned on
New subscribers only. New subscribers only option helps to show ads to the freshest audience.
Which usually gives better results.
In this ad campaign we set 1 impression per user a day.
I should mention one more interesting detail about this ad campaign. It was set up for the
second part of the day: from 12 AM till 12 PM. This time was chosen based on my previous
experience working with Brazil on Facebook.
Preparation of the creatives did not take much time. Several RichAds team members assisted with
the text writing, and the in-house designer prepared the images.
We used a common tactic with bonuses.
The following ad copies were tested:
Bónus no 1° depósito de 125%
Reivindique bônus de até R$ 3360! 💰💰🔥
Bónus de primeiro depósito
Bônus de até R$ 3360 no seu primeiro depósito
Bônus no seu 1° depósito! ✔️
Reivindique um bônus de 125% de até R$ 3360!
Bónus de depósito de Lafabet
Faça um depósito e ganhe até R$4035 💸✅
Faça um depósito agora! 💵
Ganhe 1,5x mais dinheiro - até R$4035! 🤑💰
First results & optimization
I tested RichAds traffic for 2 days with the $50 budget a day.
The ad campaign was launched at 4 PM Brazilian time on Sunday with the widest targeting options.
After the first day of the test, the campaign got 1218 clicks in CPA networks and 1360 clicks at
So, the first day's result was 23 registrations but 0 deposits. We spent $50, and got an
understanding of where our registrations come from. As a result, the manager helped me to turn
off some traffic sources and narrow targeting options.
The launch time has stayed the same, I saw its potential. At the time of the campaign's peak
activity, it was 6-7 PM in Brazil.
The results were already better than on the first day. The campaign received 1360 clicks in
RichAds and 1203 clicks in the CPA network, but the amount of conversion to registration grew,
and as a result, the first deposit appeared.
After the second day, manader helped me to add more sources at the blocklist, set up Automated
Rules and Micro Bidding.
After the second day we increased the budget up to $100 a day to control traffic constantly and
not fly into the red.
This ad campaign produced the following results after a week. I got 245 registrations and 36 deposits.
The CPL was $30, so I got $1080.
$500 was spent on buying traffic. So the profit was $580 a week which I think is not bad.
Based on the results of my ad campaign, I came to the conclusion that it’s possible to work with push
notifications and make a profit. Still, it would help if you had a lot of expertise, which, by the way,
RichAds managers very willingly shared with me. As a result, they helped me to optimized campaigns so
that the profit was very good. According to reg2dep, the target was as close to ideal as possible.
In the end, I decided not to turn off my campaign and continued to increase the volume. A continuation
of this case may be released.