Push Traffic from RichAds

Сhallenge

Hello everyone! The head of Affiliate in Gambling.pro CPA network — Kirill, is in touch with you.

Right now, Brazil is extremely popular for launching gambling. I know affiliates that find good ways to promote Facebook ads in this country.

In the past few months, I have met a lot of requests to open Gambling offers for push notifications in Brazil, which prompted the idea to test this source independently first.

As for me, I have experience with gambling in Brazil, but I generally run Facebook ads.

I choose RichAds for tests because I have known the guys for a very long time and know that they will always help me set up and optimize everything here. Due to the fact that I have never worked with push ads, their help was vital to me.

I tested exclusive offer Lafabet from Gambling.pro. The main goal was to attract deposits, and CPL was $30.

Solution

My manager helped me in many moments since I needed to gain experience launching push notifications. We integrated my expertise from launching Gambling on Facebook ads and her knowledge about push ads.

We started the test with 1 ad campaign and 5 creatives.This campaign was launched for mobile devices only.

We set up CPC $0.03 but then manager fixed it for different traffic sources using Micro bidding option.

For the first 2 days the daily budget was $50 and then became $100 a day.

Regarding targeting, we used 2 of them: enabled Android OS from 6 to 12 versions and turned on New subscribers only. New subscribers only option helps to show ads to the freshest audience. Which usually gives better results.

In this ad campaign we set 1 impression per user a day.

I should mention one more interesting detail about this ad campaign. It was set up for the second part of the day: from 12 AM till 12 PM. This time was chosen based on my previous experience working with Brazil on Facebook.

Creatives

Preparation of the creatives did not take much time. Several RichAds team members assisted with the text writing, and the in-house designer prepared the images.

We used a common tactic with bonuses.

The following ad copies were tested:

Bónus no 1° depósito de 125%
Reivindique bônus de até R$ 3360! 💰💰🔥

Bónus de primeiro depósito
Bônus de até R$ 3360 no seu primeiro depósito

Bônus no seu 1° depósito! ✔️
Reivindique um bônus de 125% de até R$ 3360!

Bónus de depósito de Lafabet
Faça um depósito e ganhe até R$4035 💸✅

Faça um depósito agora! 💵
Ganhe 1,5x mais dinheiro - até R$4035! 🤑💰

First results & optimization

I tested RichAds traffic for 2 days with the $50 budget a day.

Day 1

The ad campaign was launched at 4 PM Brazilian time on Sunday with the widest targeting options.

After the first day of the test, the campaign got 1218 clicks in CPA networks and 1360 clicks at RichAds.

So, the first day's result was 23 registrations but 0 deposits. We spent $50, and got an understanding of where our registrations come from. As a result, the manager helped me to turn off some traffic sources and narrow targeting options.

Day 2

The launch time has stayed the same, I saw its potential. At the time of the campaign's peak activity, it was 6-7 PM in Brazil.

The results were already better than on the first day. The campaign received 1360 clicks in RichAds and 1203 clicks in the CPA network, but the amount of conversion to registration grew, and as a result, the first deposit appeared.

After the second day, manader helped me to add more sources at the blocklist, set up Automated Rules and Micro Bidding.

After the second day we increased the budget up to $100 a day to control traffic constantly and not fly into the red.

Results

This ad campaign produced the following results after a week. I got 245 registrations and 36 deposits. The CPL was $30, so I got $1080.

$500 was spent on buying traffic. So the profit was $580 a week which I think is not bad.

Based on the results of my ad campaign, I came to the conclusion that it’s possible to work with push notifications and make a profit. Still, it would help if you had a lot of expertise, which, by the way, RichAds managers very willingly shared with me. As a result, they helped me to optimized campaigns so that the profit was very good. According to reg2dep, the target was as close to ideal as possible.

In the end, I decided not to turn off my campaign and continued to increase the volume. A continuation of this case may be released.

Deposits

CPL

$30

Spend

$500

Revenue

$1080

Profit

$580

ROI

116%

Launch Ads

116% ROI on Gambling in Brazil with push ads

Сhallenge

Solution

Creatives

First results & optimization

Results