At first, I tested 3 RichAds formats: push, native, and pop ads.
After several weeks:
push ads showed the best performance from the
native ads were not the best choice for this
campaign and showed no conversions during the 2-day test.
popunder format was tested for 2,5 months and
helped me to scale up successfully.
At my request, my AM took over all management of this campaign from its set up, creating and
testing creatives to optimization.
I decided to use landing pages without any pre-landers for this offer and also added a couple of
my own proven creatives.
More info about creatives, targeting options, automated rules, and other settings for this
campaign is coming soon as the it’s still on.