Case Study Telecom: 11 594 clients from push notifications with 21.2% lower Cost Per Sale

Сhallenge

The mobile service provider is aimed at enhancing its presence in Latin America. The company launched Push Ads at RichPush along with other advertising channels to promote their services.

Key messages of the Company

Switch your mobile phone provider for a better deal.

Connect to the best mobile phone provider.

Get the top smartphone along with a profitable tariff plan.

Solution

Mobile network’s managers with the help of the RichPush team set up 2 campaigns focused on 2 different types of audiences.

Targeting Options Applied

Approach 1:

Creatives focused on users who are looking for a new mobile network.

Approach 2:

Creatives focused on customers of a competitive mobile phone provider.

Targeting Options Applied

By Carrier

The creatives of the ad demonstrated the company’s competitive advantages compared to other mobile networks.

By OS

The ads targeted the outdated OS and showed an opportunity to get a top smartphone instead of the old one along with a new tariff plan.

By GEO (Country, Regions, Cities)

The focus was on the LATAM locations with the highest LTV among existing users.

Results

Cost Per Sale Compared to other channels:

Reduced by 21.2%

Clients

11 594 / 12 mo.

*Cost Per Action was considered as cost per application for the new tariff plan.

The right choice of developed approaches and targeting options allowed our Telecom partner to increase the number of clients in the most promising regions of LATAM. The company continues the cooperation with RichPush intending to attract more new clients with relatively low CPA and Cost Per Sale in other regions as well.

Launch Ads

Cost Per Sale

$4,83

Spend

$56 000

CPA*

$0,73

CPC

$0,015

Clicks

3 733 334

Telecom company

Сhallenge

Solution

Results

Telecom
company