32% ROI on Antivirus Offer with Push Ads

I decided to have three campaigns with minor differences be live — two campaigns were launched for new subscribers only, one for the entire database. There was also a difference in browsers — the campaigns for Edge and Chrome were separated. The bids were different, so I didn’t want to mess them up.

Later I set up one more campaign for Performance Mode to compare if the results will change somehow. It had just the same settings as my Edge campaigns. The automated optimization was promised, so I decided to try it out.

I didn’t limit my daily budget to get as much volumes and conversions as possible, but decided to start with Premium sources only not to waste it. As I said there were three campaigns with slightly different targeting, the main diversity was in the Browsers selection and subscribers bases.
I applied standard Antivirus approaches — threat of danger, but not aggressive as I don’t want any restrictions to be implemented. I highlighted bonuses, used system warnings, etc. I also believe that it’s great to use a brand image if it’s a well-known one, so almost every creative had a McAfee logo.

I didn’t want to spend much time on optimizing my campaigns, so I asked the AM what can be done to speed up this process. We had several things applied to my campaign to make it bring results.