Monetize Get more revenue from your properties by connecting with our vast database of direct premium advertisers. Monetize
Case Study
$0,26 Per Install
for Antivirus Offer
(7% Lower than Target CPA)
Period
Jan - Feb 2021 (2 months)
Goal
App Installs
Client
India
GEO
Affiliate
Сhallenge
I focused on testing push traffic from RichAds for my Antivirus offer. Other traffic sources
that performed quite well before (mainly, Facebook and native ads) have burnt out. I had my
Target CPA (cost per install) set at $0.28.
Solution
I started with a $500 test on Premium sources. With this budget, I could apply for advice on the
first setup, optimization, and scaling, so I used it during my advertising campaign. They also
offered creatives production by RichAds designers.
Basic Campaign Setup
Premium Subscriber Lists.
3 days test.
7 creatives designed in RichAds and 3 landing pages.
Mobile only: separate campaigns for Android and iOS.
Targeting Options Applied
Campaign I
Device: Mobile, Desktop
OS: Android 8, 9, 10.
Browser:Chrome.
Browser Language: English.
Limits:2 Impressions Per User, 2 Click Per User per day.
Campaign II
Device: Mobile
OS: iOS 13, 12, 11.
Browser Language:English.
Limits:2 Impressions Per User, 2 Click Per User per day.
Approach to creatives:
For Android, we used variations of system alert and download signs, Android
logos, and cautions.
English is set as a language for all creatives.
For iOS, I launched Calendar push. It doesn’t require an icon or main image, so
I just used
emojis in the ad copy to show it in the user’s calendar. The approach is the same (cautions,
alerts):
1. Virus detected (3) ⚠️ Antivirus Update required.
2. ⚠️Protect your iPhone. Activate [offer name] antivirus.
3. ⚙️ Virus warning! 27 updates available for your device.
All creatives were mainly produced by RichAds. In 2 months, there were 67 creatives total.
Tracking
Next step, I needed to set up conversion tracking (I used the Redtrack tracking tool). Here is
what I added to my Redtrack account:
Landers.
Offer source. I chose my CPA network from Redtrack’s list and got
the Postback URL with the network’s Postback parameters.
Offer. Just pasted a link to the Offer and added a click_id
parameter.
Traffic source (RichAds). I also chose it from Redtrack’s list.
Campaigns. I set up the campaign name and funnel (added my 3
landing pages and then the offer).
After those steps, I copied the Click URL at Redtrack and pasted it in Destination URL at
RichAds.
Then, in the RichAds account, in the section Tracking -> Main Conversion, I copied the URL for
Redtrack (selected) and pasted it to Redtrack’s S2S Postback URL box (Campaigns Tab) and Saved.
Banner examples for Android Campaign
Campaign Optimization
I used Automated Rules and Micro Bidding functionality for optimization.
Automated rules
I created 2 Custom rules for creating Blacklists in both campaigns (applied to Sites).
IF there is less than 1 conversion AND more than $1 spent for the last 2 days, THEN
we automatically add the site to the blacklist.
IF the CPA is more than $0.8 AND conversions are less than 2 for the last 2 days, THEN
we blacklist the site.
Micro Bidding
On my AM’s advice, I lowered the bids for the sources that delivered clicks but performed worse
than others.
After I saw the positive ROI and ensured the auto-optimization works well, I scaled both
campaigns by increasing the budget gradually.
