Dating offer on US
with a 75% ROI (CPA $1.37)

We create an advertising campaign in RichAds.

Impressions depend on the rate: if you have a low WinRate, you need to increase the CPC. You can ask your manager at RichAds about the size of the optimal bid.

In the advanced targeting, we left only the Android, starting with version 5. From our experience, versions below do not convert, because they are used on outdated models.

We will test all premium sources. Even with a $0.04 rate, we will still receive premium sources and high-quality traffic. We are also gradually collecting the blacklist (during the moderation, the system will itself turn off the sources, which do not allow the prohibited content to pass).

In order to optimize the advertising campaign for sub-sources later, it is needed to transfer them to the tracker and affiliate program. It will be possible to see in the tracker, which of them don’t work properly, after that: 1) change the rate for them using Micro Bidding,
2) exclude them.

And the manager of the affiliate program will be able to say from which sub-sources the traffic comes in better, and that will also help in optimizing the advertising campaign.

The Keitaro tracker was used to track campaigns. We highly recommend using a tracker in your launches, because with its help you can:

We need to add a source and create offers in the tracker.

In order to add RichAds to the sources click "Create", enter the name, insert the postback and set it up according to the parameters that it can transmit.

Parameters, which will be necessary for further optimization, have been added: campaign number, creative number, sub-lists, publishers, country, city, and OS.

In order to create the offers, we need links from the affiliate program.

Find the necessary offers, copy the link, paste it into the tracker and it’s done!

We add the campaign in the tracker and create a stream of four offers. For the test, we distribute 25% for each one to gather the statistics. Later, during the optimization, if required, we will be able to distribute traffic in the percentage we need based on the data received.

For the statistics to be displayed in the tracker, we set up a postback. After carrying out a test conversion, we see that everything works, and now we can start creating a campaign in the ad network.

Using the free Push.CPA.rip spy-service, we have found actual ideas for creatives for America. A bit of imagination and we got the following results:

For each creative, we’ve drawn up a separate campaign in the grid so that in the future it was possible to adjust the bid based on the WinRate, which indicates the place of each campaign in the auction.

You can also create one advertising campaign, but with several creatives, and change the bid using Micro Bidding. However, for analysis in the tracker, it was more convenient for us to make 1 creative and 1 advertising campaign.

Each offer got 300 clicks, and it became clear that it was time to turn off the MilfNearMe. One conversion with ROI -68.52% came from 270 clicks.

Having gathered more statistics, we turned off JoinTheDating with ROI -14.47%, since it proved to be less profitable and it would be more difficult to bring it to a plus, in comparison with the two remaining offers.

In 2 days we spent $190 and got 65.53% ROI. The campaign has potential, so we decided to optimize the advertising campaign and increase the budget.

We start optimization with sub-sources in order to exclude platforms that do not bring us any profit. During the RichAds moderation, some of the sub-sources were disabled. However, after contacting the manager, you can enable the ones that have a high conversion according to the general ad network statistics or past experiences.

In our case, only 7 sources fell into the test, and we are going to deal with them.

We leave a whitelist of two sources: with an ROI of 166.99% and 96.96% and raise the rate up to 0.06.

There is nothing to exclude from the creatives: all of them have worked positively on the test, so we will monitor further on large volumes if something changes. The situation is the same with the OS versions.