DRAGON AWAKEN Case Study || Push Traffic from RichAds

Сhallenge

I decided to test game installs on push-notification advertising. Browser games go well with native format so started from those in particular. Found a decent offer on Dragon Awaken with good payouts and a couple of landing pages. Saw it in a couple of affiliate networks, which is nice.

Had some experience with games, got lots of different prelandings (short quizzes mostly), so managed to launch campaigns pretty easily. I rarely make prelandings by myself, usually use spy-services and edit those to better fit the offer. (BTW, had to lead traffic straight to the landing, EPC appeared to be higher)

Solution

Tested 3 approaches to making creatives for push advertising:

Game posters

Gameplay screenshots

Other games screenshots (Heroes 3 performed nicely)

Got texts at Advansets, translated through Workzilla, spent just a couple of bucks.

Most creatives performed well. Changed them once every 2-4 days until conversions dropped. Here are some of those:

Banners

Didn’t have to stop anything, since all subscribers lists had positive ROI.

Icons

Didn’t have to stop anything, since all subscribers lists had positive ROI.

Results

Spend

$4 532

Revenue

$9 512.2

ROI

101%

Got good results and decent revenue 🙂 Note that push-advertising is very much different from regular native ads. Format is a bit similar, but never the less. I recommend to change creatives at least once every 3 days. You’ll get maximum relevant audience that way.

Launch Ads

CPC

$0.09

Clicks

11 990

CPA

$1.37

Conversions

1 029

Gaming

Сhallenge

Solution

Results