DRAGON AWAKEN Case Study || Push Traffic from RichAds

Сhallenge

I decided to test game installs on push-notification advertising. Browser games go well with native format so started from those in particular. Found a decent offer on Dragon Awaken with good payouts and a couple of landing pages. Saw it in a couple of affiliate networks, which is nice.

Had some experience with games, got lots of different prelandings (with fantasy girls and short quizzes mostly), so managed to launch campaigns pretty easily. I rarely make prelandings by myself, usually use spy-services and edit those to better fit the offer. (BTW, had to lead traffic straight to the landing, EPC appeared to be higher)

Solution

Tested 4 approaches to making creatives for push advertising:

Game posters

Gameplay screenshots

Other games screenshots (Heroes 3 performed nicely)

Classic – sexy girls from games

Got texts at Advansets, translated through Workzilla, spent just a couple of bucks.

Most creatives performed well. Changed them once every 2-4 days until conversions dropped. Here are some of those:

Banners

Didn’t have to stop anything, since all subscribers lists had positive ROI.

Icons

Didn’t have to stop anything, since all subscribers lists had positive ROI.

Results

Spend

$4 532

Revenue

$9 512.2

ROI

101%

Got good results and decent revenue 🙂 Note that push-advertising is very much different from regular native ads. Format is a bit similar, but never the less. I recommend to change creatives at least once every 3 days. You’ll get maximum relevant audience that way.

Launch Ads

CPC

$0.09

Clicks

11 990

CPA

$1.37

Conversions

1 029

Gaming

Сhallenge

Solution

Results