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Case Study
2.9k Conversions on Russia Gambling offer with Telegram Ads
Read how an agency got almost 3k conversions with Gambling offer in less than a month in this Telegram ads case study.
Period
January 10, 2025 -
February 8, 2025
Client
European agency
Goal
Registrations
GEO
Russia
Traffic channel
Telegram ads
Why did the agency choose Telegram ads at RichAds as a traffic source?
This Telegram ads case study started off as an experiment by our iGaming agency, as we’re always in search of profitable bundles that will convert. Our team has done
research and found out about the innovative format of RichAds ad network —
Telegram ads in mini apps,
like bots or clickers.
Example of Telegram ads in mini apps
The traffic source seemed really attractive for several main reasons. First of all, it’s the freshness and absence of ad blindness that we always seek, as an agency
that is in constant search of profitable bundles.
The second factor was that such Telegram ads don’t have limitations in Gambling promotion in comparison to official format, plus the price seemed reasonable, starting
from $0.02 per click.
Сhallenge
As mentioned before, being an agency we're always in search of working combinations that will bring us profit, we haven't yet worked with that type of traffic before so
we've decided to give it a try to see its potential for us in this case study on telegram ads.
For a test we took a Gambling offer by 1win in Russia and decided to test it for about a month to gain the full picture of traffic quality and profit possibilities.
Spoiler — we loved it.
Solution
Basic Campaign Setup
GEO: Russia
Ad format: Telegram ads
CPC: $0,052
Targeting options: No OS and language limitations
Daily Budget: $310
Creatives: 8 icons + texts
Optimization: black- and whitelists
We started with a daily budget of $100 and 8 pre-made creatives (we’ll discuss them later) with a CPC goal of $0.032.
In terms of targeting, everything was quite basic — no OS or language limitations for our GEO. First, we launched a campaign with zero optimization, but didn’t manage
to get the desired cost per lead, so asked a manager to help us with black- and whitelists for this exact campaign.
After a short test, we decided to launch a new campaign solely on a whitelist by our manager, increase the bid to $0.05 and budget to $200 in order to get
more leads — and it paid off!
We got a 42% win rate, which means our bid was a “winning” one, so we got enough traffic from our established bid. CTR also increased, it was 6.7%, meaning our campaign
got to the target audience we actually wanted.
At the end of the test, our budget per day was $300 as we wanted to get even more leads and got expected results in terms of CPL pricing and the overall registrations
amount exceeded our expectations.
Creatives
We got quite high CTRs of 6%, as mentioned above, so we’d love to share the creative approaches we used to get into the proper iGaming audience in the Telegram ads case
of 2025.
Direct message imitation
Exact bonus sum
Logo usage
Brand name mention
Emojis and jackpot pics
Results
Our team was really satisfied with the Telegram ads case study via RichAds for several reasons.
Despite the fact that our CPC raised from $0.03 to $0.05 and the budget grew, we got more leads on the desired price. Finally, the price per lead was $3.1, and their overall
quantity reached 2968, it’s the registration amount.
With the overall spend of $9300 during the 30 day test, we got 2.6 million impressions and 177.7k clicks and reached our goal in terms of regs, which is a really good result.
We’ll continue our tests with RichAds Telegram ads and hope for even more profit in the future!
