Case Study: 9.3M Clicks & 22% CPA Reduction in Gambling

Сhallenge

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I wanted to collect registrations in India for a gambling offer with target CPA of $4,5.

My target payment model was CPA (with the action being a registration), but I decided to launch a CPC campaign with RichAds for a test.

I tried to run ads with push notifications, native widgets, and popunders.

Umar Lacey

Solution

At first, I tested 3 RichAds formats: push, native, and pop ads.

After several weeks:

push ads showed the best performance from the start.

native ads were not the best choice for this campaign and showed no conversions during the 2-day test.

popunder format was tested for 2,5 months and helped me to scale up successfully.

At my request, my AM took over all management of this campaign from its set up, creating and testing creative to optimization.

I decided to use landing pages without any pre-landers for this offer and also added a couple of my own proven creative.

More info about creative, targeting options, automated rules, and other settings for this campaign is coming soon as the it’s still on.

Results

Registrations

15 973

CPA

$3.5 22% lower than the target one: $3.5 vs $4.5

Clicks

9.3+ m / 4 mo.

With correct campaign set up, A/B tests of all creative and auto-optimization, push and pop ads let decreased the average CPA and CPC to the minimum ($3.5 and $0.006 accordingly).

CPC pricing is working best in this case as the “action” (registration) appears to be cheaper than I expected in CPA campaigns.

After 4 months, I’m still running this campaign and collecting data, Satisfied with the performance of traffic for now.

Launch Ads

Spend

$55 904

CPA*

$3.5

CPC

$0.006

Clicks

9 317 333