Nutra Case Study || Push Traffic from RichAds

Сhallenge

I’m an affiliate working with most types of traffic including display, push, pops, and native. This time, I had a hair product offer and decided to use RichPush traffic as push ads traditionally work well with Nutra.

Solution

Approach to creatives: from the start, I used standard creatives with before/after examples.

Set the initial bid to $0.02.

Targeting Options Applied

By GEO: Taiwan.

By Device: I set mobile phones - mobile is growing and it usually shows excellent results with push.

Campaign Optimization

I checked the stats after 24 hours. Results for the day:

I collected some sources for the blacklist but decided not to hurry and sort it out in a couple of days.

I had enough creatives, so during the week, I changed the creatives three times, did some work on the blacklist, and scaled up.

Results

Total for the week

CPA

$5,7

I’m more than pleased with the results. I singled out sources with good conversion so that I could later run similar offers on them. I’m going to set up retargeting for the ones who clicked off the page after viewing the landing page.

All costs paid off, ROI is 100%+. If I keep on working with this traffic I got, the figure is expected to get tripled.

Launch Ads

Spend

$4 492

Conversions

776

CPC

$0.02

Clicks

224 641