mVas || Push Traffic from RichAds

Сhallenge

We decided to test one of our in-house mVas offers Inconcert on pops ads. In this case study we’ll share the settings and optimization we used to get 400$ profit.

For our test we chose RichAds network for several reasons. First of all, the network provides an opportunity to view the traffic volumes by mobile carriers for a specific GEO, which is perfect for mobile content offers. We were satisfied with the volumes on Peru, this was the main criteria.

Secondly, the platform provides a wide range of optimization tools for pops: automated rules, as well as black and whitelists.

Of course, you can always ask the manager for advice or help with optimization. Our manager provided us with a whitelist of sources to start.

Solution

Basic Campaign Setup

GEO: Peru

CPM: $3

Daily budget: $25

Enabled: ASAP

We created a pops campaign at RichAds. Since we chose pops traffic, no creatives were needed. We also didn’t use any pre-landing as the landing page for this offer is good enough:

First, we have set GEO — Peru, mobile device, and visits cap so that advertising is not very annoying for the user. We set one visit per day, this is the best option.

We chose a bid — $3 and the budget type — ASAP to buy traffic as soon as our bid is profitable.

RichAds tip: Use Predictor feature to find out the traffic volumes for your targeting and the optimal bid.

We set up additional targeting. Our offer was for Bitel carrier, that's why we chose it.

This offer requires only mainstream traffic, so we chose “Mainstream only”.

We set up traffic sources. Our decision was to test not only premium sources, but also standard ones.

RichAds tip: It is always better to start with a Premium group, and then scale with other groups of sources.

For this campaign we used only blacklists, our manager explained that whitelists for publishers and sites can burn out quickly, especially if targeting by mobile operators is enabled. We turned off inefficient sources using Optimizer panel — started with websites and then added publishers.

RichAds tip: When you’ve received a sufficient number of conversions, and optimized the campaign, you can start scale your campaign the following way:

Increase the bid and/or daily budget
Test new GEOs
Try another carrier (if the offer allows)
Test other traffic sources

Results

Revenue

$622.40

Profit

$400.57

ROI

180.58%

We’ve run the campaign for a month and received 180.58% ROI as well as income of 400$. That’s why we can say that RichAds works quite well with mobile content offers and we’d continue our work on the platform.

As you can see from this case, we didn’t have any huge daily budgets or highest bids, furthermore, we used only slight optimization and got nice results. It means that you can also do it if you apply similar settings and do a bit of optimizing.

After 4 months, I’m still running this campaign and collecting data, Satisfied with the performance of traffic for now.

Launch Ads

Spend

$221.83

CPA

$0.32

2.23