Monetize Get more revenue from your properties by connecting with our vast database of direct premium advertisers. Monetize
Gambling and Push Ads: How to make a 102% ROI
October 18, 2021 - November 22, 2021
* The text of the case study is provided by the Gambling.pro
CPA network. The author's pitch and
vocabulary are maintained.
Recently, I haven't heard much about push notifications and popunders in gambling, so it became
very interesting for me to go a little deeper into this story and understand why there is a lot
of it in other verticals, but we don't usually run them.
I began to study articles, services, cases, and the final point of learning was MAC 2021 in
Moscow, where I talked with the guys from RichAds. They said advertisers are actively running
gambling using push notifications (the casino is in the top 3 verticals in RichAds)! I decided
to try working with RichAds, especially since the team kindly offered to help me launch and
optimize the campaign.
Let's start from the very beginning: what are push notifications? These are notifications that
lead directly to the landing page, be it a casino or some other niche. If we work with a
product, everything is transparent and clear: we bought the product and received a payment. And
at a distance, it becomes clear which audience is better to use, which placements, devices,
cities, and so on, to exclude. In gambling, things are a bit different.
Here we bring the user to the casino, but it is crucial that the player is active and brings the
maximum profit to the casino. But since the user does not have a reverse entry point to the
casino, the quality of traffic suffers. Therefore, for push notifications, advertisers either
give bids two times lower or do not accept this type of traffic at all.
What to do? It is necessary to maintain the quality of traffic and make the
player not just once click our referral link and make a deposit but allow him to do it
I found two options, one of which I will tell you about:
After each day of the campaign’s running, analyze traffic and save only those settings
that bring conversions at an acceptable price.
Webview / PWA applications. In this case, we can adjust the quality of traffic to the
level that, when analyzed, the advertiser will see a higher percentage of repeated
deposits and increased activity compared to the direct link campaign.
Basic Campaign Setup
Devices: Mobile & Desktop
Experience With Push Ads
I chose the BetBoom offer on Ukraine at the standard rate of $38, where I spent
about 16 FD. As
a result, I earned $608 while investing about $300.
Please pay attention that initially, I invested more, but I lost the first money due to
ignorance of the settings and without having time to consult with the manager. Don’t repeat my
mistakes! The traffic was gone, so we did not consider those deposits. Let’s speak about my
earnings after I set up everything correctly.
The RichAds team gives webmasters some incredible benefits that you can’t miss:
prepares custom creatives for your offers;
provides whitelists and blacklists upon request;
shares stats and useful experts’ insights (Traffic Insights).
I requested custom creatives for my BetBoom offer, and this is what I got.
Initial Settings and First Results
Settings depend on the target audience. If you direct traffic to the link, your way out is to
start running a campaign on a broad audience and then, using statistics, turn off all the
settings you do not need. And if you work with apps, it's best to target devices with a fresher
OS immediately. Also, expand and then, after analyzing, gradually narrow the settings.
These are the results I got. Based on the analysis, this will help you in the distance. At the
start, I had about 15 creatives, but in the end, there were only two left (shown above,
statistics for all creatives is on the screenshot):
Operating systems: Mac, iOS (10+), Android (9.0+), including tablets, but
excluding Windows entirely (on this OS, I got empty clicks). Here's what I enabled:
Device languages: Russian, Ukrainian, English;
Mobile operators: Kyivstar, lifecell, Vodafone Ukraine; (according to
statistics, it is clear which operators were used initially, which ones were excluded and
: I used analytics.
These are the sources after optimization:
RichAds also offers an excellent opportunity to customize your ad schedule.
This is how these
settings looked after optimization in my campaign. To select the time, we asked our advertiser
when the CR of the offer is the best. Also, as an affiliate program, we have the opportunity to
see statistics on our side, respectively. After comparing our rates and advertiser’s rates, the
final time was chosen.
It is important to understand that all the settings above are made from the previous analytics
campaigns. The analytics flow looked like this (this is normal if we do not have special CR
For 1-2 days, we run a campaign with wide settings;
Immediately after that, based on live traffic, we analyze what leads us to conversions as
fast as possible;
Then we turn off the unnecessary points, leave the converting ones and scale;
Every 1-2 days, we repeat steps 2 and 3, and at the end of the week, we get the perfect
To start optimizing, you need to set up conversions tracking. RichAds is
integrated with all
major trackers on the market (e.g. Binom, BeMob, RedTrack, Voluum, AppsFlyer). I chose Keitaro.
We took the ready-made RichAds template, added your link, and everything was ready to start!
After manual optimization, the situation became 2-3 times better. The service itself understands
who to show ads to (selects the highest probability of registration by a user).
The same can be done automatically using the Target CPA feature. And here are its benefits:
installs the best sources for a start to get the first conversions as quickly as possible;
filters non-converting traffic sources;
selects the best bids to get conversions at the target price.
Summarizing all of the above, I want to say that push notifications require attention and expertise,
like other traffic sources. It is possible to run even through applications, simply targeting the owners
of a particular device to install the application. And then work through the funnel (push notifications,
icons, etc.). Currently, I continue to work with push ads, I try to run traffic through the
applications, and I get interesting results from the start.
You can avoid the difficulties of working with other sources and look for alternatives. On push
notifications, I got a profit and a result to work and increase my earnings. And the most significant
advantage is the long-term work: if you set up settings close to perfect, then you'll have just to make
deposits and monitor the results.
Write the "RichAds" promo code here and
get a trial for the bot working with cloaca and PWA applications