Gambling || Push and Popunder traffic from RichAds

Сhallenge

* The text of the case study is provided by the Gambling.pro CPA network. The author's pitch and vocabulary are maintained.

Recently, I haven't heard much about push notifications and popunders in gambling, so it became very interesting for me to go a little deeper into this story and understand why there is a lot of it in other verticals, but we don't usually run them.

I began to study articles, services, cases, and the final point of learning was MAC 2021 in Moscow, where I talked with the guys from RichAds. They said advertisers are actively running gambling using push notifications (the casino is in the top 3 verticals in RichAds)! I decided to try working with RichAds, especially since the team kindly offered to help me launch and optimize the campaign.

Solution

Let's start from the very beginning: what are push notifications? These are notifications that lead directly to the landing page, be it a casino or some other niche. If we work with a product, everything is transparent and clear: we bought the product and received a payment. And at a distance, it becomes clear which audience is better to use, which placements, devices, cities, and so on, to exclude. In gambling, things are a bit different.

Here we bring the user to the casino, but it is crucial that the player is active and brings the maximum profit to the casino. But since the user does not have a reverse entry point to the casino, the quality of traffic suffers. Therefore, for push notifications, advertisers either give bids two times lower or do not accept this type of traffic at all.

What to do? It is necessary to maintain the quality of traffic and make the player not just once click our referral link and make a deposit but allow him to do it permanently.

I found two options, one of which I will tell you about:

After each day of the campaign’s running, analyze traffic and save only those settings that bring conversions at an acceptable price.

Webview / PWA applications. In this case, we can adjust the quality of traffic to the level that, when analyzed, the advertiser will see a higher percentage of repeated deposits and increased activity compared to the direct link campaign.

Offer: BetBoom

Budget: $300

Devices: Mobile & Desktop

GEO: Ukraine

Experience With Push Ads

I chose the BetBoom offer on Ukraine at the standard rate of $38, where I spent about 16 FD. As a result, I earned $608 while investing about $300.

Please pay attention that initially, I invested more, but I lost the first money due to ignorance of the settings and without having time to consult with the manager. Don’t repeat my mistakes! The traffic was gone, so we did not consider those deposits. Let’s speak about my earnings after I set up everything correctly.

Preparing Creatives

The RichAds team gives webmasters some incredible benefits that you can’t miss:

prepares custom creatives for your offers;

provides whitelists and blacklists upon request;

shares stats and useful experts’ insights (Traffic Insights).

I requested custom creatives for my BetBoom offer, and this is what I got.

Initial Settings and First Results

Settings depend on the target audience. If you direct traffic to the link, your way out is to start running a campaign on a broad audience and then, using statistics, turn off all the settings you do not need. And if you work with apps, it's best to target devices with a fresher OS immediately. Also, expand and then, after analyzing, gradually narrow the settings.

These are the results I got. Based on the analysis, this will help you in the distance. At the start, I had about 15 creatives, but in the end, there were only two left (shown above, statistics for all creatives is on the screenshot):

Operating systems: Mac, iOS (10+), Android (9.0+), including tablets, but excluding Windows entirely (on this OS, I got empty clicks). Here's what I enabled:

Device languages: Russian, Ukrainian, English;

Mobile operators: Kyivstar, lifecell, Vodafone Ukraine; (according to statistics, it is clear which operators were used initially, which ones were excluded and why):

Sources settings : I used analytics.

These are the sources after optimization:

RichAds also offers an excellent opportunity to customize your ad schedule. This is how these settings looked after optimization in my campaign. To select the time, we asked our advertiser when the CR of the offer is the best. Also, as an affiliate program, we have the opportunity to see statistics on our side, respectively. After comparing our rates and advertiser’s rates, the final time was chosen.

It is important to understand that all the settings above are made from the previous analytics campaigns. The analytics flow looked like this (this is normal if we do not have special CR numbers):

For 1-2 days, we run a campaign with wide settings;

Immediately after that, based on live traffic, we analyze what leads us to conversions as fast as possible;

Then we turn off the unnecessary points, leave the converting ones and scale;

Every 1-2 days, we repeat steps 2 and 3, and at the end of the week, we get the perfect settings.

Optimization

RichAds provides the opportunity for optimization thanks to flagship features Target CPA, Automated rules and Micro bidding. However, in this case, I decided to optimize manually.

To start optimizing, you need to set up conversions tracking. RichAds is integrated with all major trackers on the market (e.g. Binom, BeMob, RedTrack, Voluum, AppsFlyer). I chose Keitaro. We took the ready-made RichAds template, added your link, and everything was ready to start!

After manual optimization, the situation became 2-3 times better. The service itself understands who to show ads to (selects the highest probability of registration by a user).

The same can be done automatically using the Target CPA feature. And here are its benefits:

installs the best sources for a start to get the first conversions as quickly as possible;

filters non-converting traffic sources;

selects the best bids to get conversions at the target price.

Results

Summarizing all of the above, I want to say that push notifications require attention and expertise, like other traffic sources. It is possible to run even through applications, simply targeting the owners of a particular device to install the application. And then work through the funnel (push notifications, icons, etc.). Currently, I continue to work with push ads, I try to run traffic through the applications, and I get interesting results from the start.

You can avoid the difficulties of working with other sources and look for alternatives. On push notifications, I got a profit and a result to work and increase my earnings. And the most significant advantage is the long-term work: if you set up settings close to perfect, then you'll have just to make deposits and monitor the results.

Write the "RichAds" promo code here and get a trial for the bot working with cloaca and PWA applications from Gambling.pro!

Profit

$308

ROI

102%

Launch Ads

Spend

$300

Cliks

6962

Gambling and Push Ads:How to make a 102% ROI

Сhallenge

Solution

Results

Gambling and Push Ads:
How to make a 102% ROI