How Telegram Ads Bring 2.8 million impressions on UK iGaming Offers

Why are Telegram ads in mini apps so efficient for Gambling traffic?

The affiliate chose Telegram ads at RichAds for several reasons that can be attractive for any marketer.

First, let’s define Telegram ads in TMAs briefly. Basically, they look like classic in-page push or push ads, depending on banners usage. They do not distract users, have no ad label like official Telegram ads, and appear mostly in tap-to-earn games and clickers.

Example of Telegram ads via RichAds
Main pros of Telegram ads for iGaming offers:

Loyal content policy for Gambling offers.
This type of ads, in comparison to official Telegram ads, has 0 restrictions and allows to advertise any offer.
Fresh format.
Since most users are unfamiliar with the innovative format, there's no ad blindness and higher CTR.
Possibility to target Telegram Premium users.
This ad format allows affiliates to reach the high income audience—those in Premium groups.
Decent pricing.
While official Telegram ads can be quite expensive, especially when purchased directly, the cost-per-click for ads in Telegram mini apps starts as low as $0.02.

In the case study on Telegram ads, an affiliate will share how he got to the desired traffic volumes for his iGaming offer!

Сhallenge

This wasn’t my first time working with RichAds, usually I launch iGaming offers for Tier 1 and 2 on pop and push traffic, but this time my manager advised to test Telegram ads as something fresh and promising due to the novelty of the format.

I chose a really nice LeoVegas offer for the UK to test this brand new format and see how much volumes I’ll get in a month approximately. As far as I understood, this format has already shown nice results specifically for iGaming on the platform, so that’s where I began my journey.

Solution and Set Up

Basic Campaign Setup

GEO: UK

Ad format: Telegram ads

CPC: $0.025

Targeting options: No OS and language limitations

Daily Budget: $180

Creatives: 10 icons + texts

Optimization: no black- and whitelists

My manager advised me to test the daily budget that equals the ten conversion prices to get a full pic of a campaign performance, so I started with $180, which is $18 per conversion and advised CPC for the region was $0.025.

Other settings were as simple as possible, my manager explained that the broader, the better, especially for Telegram ads, in order to see what will convert. We didn’t make any optimization, what we did was using only so-called Premium traffic sources to get the best quality and more results.

From the very start, my bid was really winning, as the winrate reached 75%, which is quite high, so I got more than enough traffic volumes, as a fact my final CPC was even lower than expected — $0.01. My manager also helped me with creatives, they were really similar to push ads, yet I still asked to prepare them for me. As a result — 7% of CTR, which is really cool!

Hint from RichAds: When you get started with your campaigns, it’s better to have the widest targeting, and then turn off non-converting parameters and sources that are too expensive or do not bring conversions.

Creatives

My manager highlighted that it’s important to have 5-10 different approaches to understand what will convert specifically for the target audience I look for. Below I’ll share some of them that worked best of all for the UK audience.

Exact bonus sums + some freebies, like freespins
Logo usage, as LeoVegas is quite a popular brand worldwide
Reputation-boost texts, like “Best casino in the UK”
Emotional pics, like players who won, as users from the UK play mostly for pleasure
Pros highlighted, like fast payouts, variety of games and bonuses

Hint from RichAds: Use at least 5 or more creatives per campaign to find your audience, A/B testing is crucial. Once you get a personal manager at RichAds, you can request free localized creatives like in this Telegram ads case 2025!

Optimization

My manager and I decided not to use any optimization at this stage for the Telegram case study, as the main goal was to gain enough traffic and see the potential of the offer on this traffic source. However, I plan to continue the campaign with blacklists later to reduce costs and boost earnings.

Hint from RichAds: black- and whitelists are a must if you want to get to the desired price of conversion and reduce the cost of your campaign and increase ROI. In order to use the optimization tools, you’ll just need to integrate a tracker and ask a manager for help or choose the best/worst sources on your own!

Results

My impression from Telegram ads by RichAds was more than positive, as I got the desired volumes for the offer and even a lower conversion cost than I expected!

Speaking of volumes, they easily reached 2.8 million impressions, 196k clicks as well as 129 registrations. The spend was $1800 in 25 days which is a fairly nice price. The cost per each conversion was $14, as I mentioned above this was lower than expected, yet I plan to reduce it even more and get increased ROI by using optimization, like blacklists.

Registrations

129

Cost per conversion

$14

Impressions

2.8 million

Clicks

196 000

Spend

$1800

Winrate

75%

CTR

Run Telegram ads at RichAds