2.4 Million Impressions On UK iGaming Offer With Telegram Ads

In the beginning, we consulted RichAds manager and our main requirement was to test all the traffic without limitations. In terms of targeting, we had the broadest one — only GEO and mobile and tablet devices.

As for the budget, we set $150 per day, with $0.025 price per click. As for creatives, we asked our manager to prepare some for A/B testing and localize them. As a result, our CTR was quite high — 6.21%, meaning that we got into the desired group of users.

Volumes were also more than decent, as our bid was a winning one for this exact GEO, we got a winrate of 65%, which means there was enough traffic for our offer.

Hint from RichAds: When you get started with your campaigns, it’s better to have the widest targeting, and then turn off non-converting parameters and sources that are too expensive or do not bring conversions.