Conversions tracking is necessary for correct optimization. It helps to transfer
conversion data to the ad network. Which source the user came from, what device he used,
OS, and other parameters are essential for optimization.
You can set up conversion tracking using postback.
Thanks to conversion tracking you will get access to unique platform features:
Micro bidding;
Automated rules;
Target CPA.
If you set up conversion tracking you will have access to full reports and more detailed
statistics than our competitors offer. First of all, we speak about statistics according
to the results of the bidding. Win rate flagship feature shows how much traffic the
campaign buys in a certain source and helps to decide on the increasing or decreasing
traffic flow.
Learn how to set up S2S postback like a pro with Tracking Wizard from RichAds
here.