How to make a profit from direct click traffic in 2024?

Direct click or domain redirect traffic is a new ad format for online advertising. The results are much more lucrative than other ads show.

Domain redirect traffic ad campaigns at RichAds have a 10 times higher conversion rate than pop ads.

It looks like a new gold mine. Let’s have a closer look and decide if it is worth trying.

Domain redirect traffic is a fresh advertising format or a brand new way to advertise online. It is also known as Direct Click or Zero-click or Parked domain traffic.

The name includes the phrase redirect traffic. This may lead you to think that we will discuss redirects familiar to SEOs. Yes, there will be a redirection technology here, but the main point is about the parked domains. Let’s now discuss salt.

What is direct click or domain redirect traffic?

Domain redirect traffic or Direct Click is a type of traffic that offers a user’s redirect from a “parked” domain to the landing page of the advertiser’s offer.

In this case, everything rests on users’ mistakes when they type a query, brand, or site name in the search line. When some user types Addidas, Adidac, or something similar and hit enter, they are redirected to the advertiser’s offer page. It can be an e-Commerce offer with sneakers (it will convert the best) or any other offer.

The redirect from the parked domain to the offer page works immediately. This means that the user does not even have time to realize they had visited a parked domain. There is no confusion whatsoever.

Now you can almost understand why this traffic is called domain redirect and parked domain. Both of these factors are involved.

The term ‘Zero-click‘ is often used to describe this type of traffic as well. Users do not have to click on any kind of advertisement to access the landing page. The page will appear if they make mistakes in typing.

Domain redirect traffic has the advantage of focusing the user’s attention entirely on the opening page.
You can expect them to look at whatever you want to show because they will not expect to see anything else besides the page they were looking for. They are the most interested and “warm” viewer. Take advantage of this.

What is a parked domain?

A parked domain plays a crucial role in the chain between the user and the landing page. Due to it, an instant redirect to the advertiser’s offer page occurs.

The term “parked domain” refers to a registered domain address that hasn’t been connected with a website. A person who plans to create a website should check if the domain name is free and register it for themselves. At this stage, it is not necessary to have a ready-made website.

Parking a domain is nothing more than buying and reserving it for later use or resale.

What are the URLs used as parked domains for zero-click traffic?

Here are some examples of requests where people tend to make mistakes:

  • Names of famous brands (Addidas, Amzon, iBay),
  • requests that are commonly made,
  • popular website addresses.

How to get redirect traffic?

Parked domains can be created or purchased ready-made and used at your discretion, for example, for advertising purposes.

There is only one problem: if anybody plans to make good money on parked domain names, they need to register many items and have specific knowledge about how to set up “redirecting ads.” 

In this case, an advertising network that has already collected a database of popular parked domain names can be a good choice. RichAds is one of them.

How is direct click traffic generated?

Now it’s time to show how direct click (parked domain) traffic is generated. The complete process of selling and buying this type of traffic is listed below. 

To implement the scheme, you need a user, an advertiser, a “parked domain,” and a service that will connect them all in one place — an advertising network.

  1. When users type a popular domain name incorrectly and press Enter, they are redirected to parked domain pages. A parked domain is owned by a certain person named the publisher.
  1. The system analyzes the data about the incoming user. This is technical information like country, computer, or mobile phone entered into the domain, OS, and browser. Misspelled domains and IP addresses are also important. This information is sent to an advertising network to select the best offer.
  1. Meanwhile, an advertiser in the advertising network wants to show their ads. There is already an advertising campaign set up and a bid rate set.
  1. As soon as a user presses Enter on a misspelled address, their request is forwarded to the advertising network. In the meantime, a classic RTB auction is underway to match the most suitable user with the advertiser.
  1. During real-time bidding, the advertising network analyzes bids from different advertisers as well as the user’s technical goals. 
  2. The network’s system redirects the user to an offer page as soon as the highest bid is selected. It is not even possible for the user to notice that they were on the parked domain page. They immediately appear on the landing page with advertising.

When a parked domain is displayed, its owner receives a reward. Using advertising networks, the owners monetize their parked domains without much effort. The publisher can also consider earning money from banner ads or collecting push subscriptions, which are other ways to generate revenue.

What are the benefits of domain redirect traffic?

  • An audience that is interested in what they will see

The biggest plus is, of course, the “warmed up” audience. Users aren’t distracted by ads. They purposefully look at the screen to see them.

  • Users are not disrupted by ads

This is a point that follows from the previous one. Ads do not interrupt the user’s activity and do not distract them. The advertising network makes transitions seamless and instant, not spoiling the user experience.

  • CR is 10 times higher compared to the other ad formats

Due to such a careful approach, CR for domain advertising campaigns is much higher than for the other traffic types. It is 10 times higher than on pops.

  • A high level of quality and engagement

RichAds divides all traffic sources into 4 categories based on how they convert. The best traffic sources are grouped under the Premium category. About 80% of RichAds domain traffic comes from premium sources.

  • An extensive selection of geos

Most people misspell site names and queries all over the world. Thus, domain traffic can be used for any geo without exception.

What is RichAds?
🔝 Push and pop ads,
🔼 Direct click traffic,
🔝 CPM for domain ads starts from $1.5,
⏫ CPC for push ads starts from $0.005,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 GEOs.

Direct click traffic vs pops: what are the differences?

From the description of domain redirect traffic, it became obvious that there are a lot of similarities between it and pops. First of all, the user is immediately taken to a landing page or pre-landing page with an offer.

Will there be any differences between the two, or are they the same?

Comparison of direct click traffic with popunders

Direct click (domain redirect) traffic Pop traffic (Pops)
AppearanceNew tabNew tab/window
User expirienceIs the expected continuation of what the user is doingInterrupt the process the user is currently engaged in
What triggers adsThe user types a request with a mistake. Then they redirect to a landing page through a parked domain.The landing page is automatically opened by the user’s browser plugin when he enters the site or clicks on any part of it.
How to set up the ad campaignNo differenceNo difference
How it looks on mobile/desktopNew tabTypically, a new browser window is opened on computers, while it is a new tab on mobile.
Cost modelCPMCPM
How much does it costFrom $1,5From $0,5
AdvantagesOpportunity to get the most interested target audience.

The ads need to be shown to a smaller number of people than on pops to get a conversion.
Low costs

Huge amount of traffic

The comparison shows that both formats have similar approaches to setup and promotion. However, domain traffic has a greater chance of being seen and converted. If you’ve worked with pops before, you ought to try domain traffic as well. You already know what’s going on inside.

How much does direct click traffic cost?

It cannot be said that zero click traffic is as cheap as pop songs. Still, it requires certain technical equipment and expenses to purchase the domains themselves from the publishers.

CPM on pops starts from $0.5, and for domain traffic, CPM starts from $1.5.


The audience’s quality and willingness to view the promotional offer are the main factors that make this traffic so expensive. Landing pages on domain traffic is expected and wanted when on pops they are often dismissed and closed without allowing the page to load.

The purchase costs are justified. Our tests show that offers on domain traffic are 10 times higher CR than on pops.

What verticals work best with domain redirect ads?

In many ways, domain traffic resembles pop traffic, so it makes sense that the same verticals should convert. The truth is, they do.

Here is the list of the best verticals for direct click (zero-click) traffic:

  • Health and beauty,
  • E-commerce,
  • Gambling,
  • Betting,
  • Dating,
  • Sweepstakes.

If we mainly talk about the RichAds advertising network, the best results show Betting and Casino ads.

What is RichAds?
🔝 Push and pop ads,
🔼 Direct click traffic,
🔝 CPM for domain ads starts from $1.5,
⏫ CPC for push ads starts from $0.005,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 GEOs.

The best parked domain ad network

Since domain traffic is an exclusive commodity, you can only buy it from a few ad networks, and RichAds is one of them.

When it comes to advertising, traffic volume will naturally be one of the main questions. RichAds has 0.5 million daily clicks from parked domain traffic. This is, of course, incomparably less than the daily traffic volumes for pop traffic in our network — 10 million clicks.

Consider that parked domain traffic is an exclusive new product, and pops have been around for more than a decade, and many ad networks offer them. Domain traffic is constantly growing and is expected to increase substantially in the future.

If you have already launched a pops campaign, you can duplicate it for domain redirect traffic as well. This tactic shows good results.


Top verticals and geos for domain traffic

Every month, RichAds releases an article featuring the best geos and verticals for various traffic sources. Below, we’ll delve into the top geos and verticals for domain traffic as of early 2024.

List of top geos for domain traffic by RichAds in January 2024:

  • United States;
  • Indonesia;
  • Brazil;
  • Thailand;
  • United Kingdom;
  • Russia.

List of top verticals for domain traffic by RichAds in January 2024:

  • Telecom;
  • Gambling;
  • E-commerce;
  • Dating.

Steps to displaying your direct click ads

It’s no wonder that we have discussed pop and direct click ads several times. Both campaigns are configured exactly the same way.

Select the Direct click section of RichAds to buy direct click ads traffic per campaign.

Select the country for your ads and add a link to your landing page. Once you select a country, the recommended and top bid for that country will be displayed on the right. Focus on them when placing your bid.

Another way to find out the best bid is using Predictor feature when creating a campaign. In this case everything’s quite simple, the feature predicts traffic volumes you’ll get for a specific bid and GEO.

When it comes to advanced targeting options (device, OS, or browser language), don’t limit them first. By doing so, you can limit the number of potential customers. Run your campaign at the broadest settings possible.

The only item that is very important to be configured is traffic sources. By default, all domain traffic sources will be displayed.

Tips for affiliates who launch direct click ad campaigns

We’ve put together a few tips that will help you make traffic management more successful:

  • Run domain ads in separate campaigns, don’t mix them with pop ads in the same ad campaign.
  • If you have an ad campaign on pops, duplicate it for zero click ads and see the results.
  • Test as many geos as you can.
  • When setting up a bid, keep in mind CPM recommendations from your advertising account.
  • Use the Micro bidding feature in the optimization stage (it allows you to adjust bids for individual sources) to reduce costs.
  • Use the tracker.
  • Don’t be afraid to raise your bid if you hit your target cost per conversion.
  • Ask a personal manager for advice or setting up Micro bidding.

What is RichAds?
🔝 Push and pop ads,
🔼 Direct click traffic,
🔝 CPM for domain ads starts from $1.5,
⏫ CPC for push ads starts from $0.005,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 GEOs.

Aksana Shakal
Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.

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