Tooltips and definitions for affiliate and performance marketers. Our glossary will help you to explore different terms in digital marketing. Find out definitions of push notification, popup, popunder, and other selling technologies. Find the main terms for a successful running push campaign.
- A/B test or split test
- Baseline
- Blacklist
- Calendar Push Traffic
- CC-submit
- Click2Call or IVR
- Clickunder
- Cloud-based tracking solution
- Conversion
- Conversion tracking
- CPA network
- CPA Offer
- CPA or Cost per Acquisition
- CPC or Cost per Click
- CPI or Cost per Installation
- CPL or Cost per Lead
- CPM or Cost per Mille
- Direct Billing
- DOI
- DSP Platform
- EPC
- Esports
- Gambling vertical
- Google Adsense
- iGaming
- In-App Push notification
- In-Page Push
- Mobile Affiliate Marketing
- Mobile Content Offers or mVAS
- Parked Domain Traffic
- Pin Submit
- Pixel
- Pop ads
- Popunder
- Popunder traffic
- Popup
- PostBack
- Proxy
- Push ads
- Push ads network
- Push notification ads
- Push notification
- Push traffic
- Real-time bidding
- Retargeting (or remarketing)
- RichAds
- RichPops
- RichPush
- Self-hosted tracking solution
- Shave
- SmartLinks
- SMS Billing or Click2SMS
- SOI
- Spy tool
- Sweepstakes vertical
- Tier 1 countries
- Tier 2 countries
- Tier 3 countries
- VPN
- Website Monetization
- Whitelist
- Win Rate
- Zero-click traffic