This affiliate marketing glossary by RichAds ad network contains common terms and definitions essential for marketers to be familiar with. Within the glossary you can explore terms and abbreviations related to tools, traffic sources, ad formats and general concepts of the affiliate marketing area. Find out everything you need to know of CPA and performance marketing!
- A/B test or split test
- Advertising network
- Affiliate tracker
- Anti-detect browser
- Anti-fraud system
- Baseline
- Betting verticalΒ
- Blacklist
- Calendar Push Traffic
- Click2Call or IVR
- Clickunder
- Cloud-based tracking solution
- Conversion
- Conversion tracking
- CPA network
- CPA Offer
- CPA or Cost per Acquisition
- CPC or Cost per Click
- CPI or Cost per Installation
- CPL or Cost per Lead
- CPM or Cost per Mille
- Dating conferences
- Demand-Side Platform
- Direct Billing
- DOI
- DSP Platform
- EPCΒ
- Esports
- Finance vertical
- Gambling vertical
- Google Adsense
- iGaming
- In-App Push notification
- In-Page Push
- LTV in Gambling
- Mainstream Dating in Affiliate Marketing
- Mobile Affiliate Marketing
- Mobile Content Offers or mVAS
- Native Ads
- Nutra vertical
- Onclick ads
- Parked Domain Traffic
- Partner (affiliate) program
- Pin Submit
- Pixel
- Pop ads
- Popunder
- Popunder traffic
- Popup
- PostBack
- Pre-landing page
- Proxy
- Push ads
- Push ads network
- Push notification
- Push notification ads
- Push traffic
- Real-time bidding Β
- Retargeting (or remarketing)
- RichAds
- RichPops
- RichPush
- Self-hosted tracking solution
- Shave
- SmartLinks
- SMS Billing or Click2SMS
- SOI
- Spy tool
- SSP (Supply-side) Platform
- Sweepstakes vertical
- Tier 1 countries
- Tier 2 countries
- Tier 3 countries
- Tier 4 countries
- VPN
- Website Monetization
- WhitelistΒ
- Win Rate
- Zero-click traffic
