RichPush

Aksana Shakal
Apr 15, 2025
6 min

What is RichPush?

RichPush is a conversion-optimized push-notification ad network. The network was created at the end of 2018, right after the new advertising format — push notifications appear.

RichPush gain access to over 500 000 000 potential customers all over the world. Traffic is 100% live, there are no bots due to special behavioral filters.

Before launching its first ad network, RichPush, the founders were actively developing the ad network constructor. This tool can easily create a new ad network to sell traffic and succesfully works today.

In 2018, based on their technology, they launched their own advertising network for selling push ads traffic — RichPush.

RichPush and RichAds: what’s the difference?

At first, RichPush ad network focused only on push traffic. A year after its successful launch, the company added another advertising format — RichPops.

In 2020, the ad platform combined all ad formats under one brand — RichAds. Nowadays, any affiliate marketer can buy different types of Telegram ads in Mini Apps, push ads, popunder ads, display ads, direct click and native ads at RichAds.

RichAds brings together publishers who have website traffic and want to monetize it and advertisers who are looking for the traffic to promote their offers. The most popular ad formats for monetization are push and popunder ads, telegram mini apps can be monetized as well.

Launch push ads campaigns on high-quality traffic by RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

RichPush traffic review

Let’s make a small review of the RichAds’ traffic and their features.

Some points about RichPush traffic:

Real users,
100% ad visibility,
Minimum CPC starts from $0.005,
Audience 450b + in 220 countries.

With more than 4 billion daily impressions, RichPush is one of the biggest push notifications ad networks in the world.

Best verticals for push traffic from RichPush:

Gambling/Betting,
Cleaners/Antiviruses /VPN/Softaware,
Dating,
Sweepstakes,
Finance,
Nutra,
Mobile installs and subscriptions, telecom offers.

The best verticals and GEOs to launch push ads at RichPush advertising network in 2025

Every month RichAds advertising network (previously known as RichPush) gathers insights on the best GEOs and verticals for powerful ad formats and shares in the short report.

The best geos and verticals for push ads

Currently, the top geos to promote offers on push advertising notifications in early 2025 at RichAds are USA, Germany, Indonesia, Bangladesh, Japan and Brazil.

The list of the best GEOs for push ads in 2025:

USA;
Germany;
Indonesia;
Bangladesh;
Japan;
Brazil.

Updates on the best verticals for push ads

In 2025, at RichAds among the best verticals to promote on push ads the shining ones are Gambling, Antivirus, Betting and Dating.

Gambling;
Antivirus;
Betting;
Dating.

Best verticals for Push Ads at RichAds ad network

Updates on the best GEO-vertical bundles for Push ads

Top-notch bundles to test for Push ads in 2025:

Gambling: IDN, BRA, BGL, THA, CIS;
Antivirus: USA, JPN, CAN, DEU, ARG;
Betting: BRA, VNM, BGD, IND, NGA;
Dating: IND, USA, JPN.

Launch push ads campaigns on high-quality traffic by RichAds!

How to find the best traffic sources from RichPush?

It’s not a secret that different sources in the same ad network convert in different ways. It is possible to check the quality of traffic during tests, but this is a laborious and expensive method. Therefore, the team has already done this job for you.

The RichPush experts have tested all sources and divided them into groups according to their performance:

Premium — the best traffic, great to start and test offers,
Standard — inferior in quality to Premium, but also shows promising results.
New — these are new traffic sources that have been added to the ad network recently. There are no detailed statistics collected for them yet. New sources always have one advantage: new subscribers to push notifications show better responses than those who have already seen a lot of push ads.
Remnant — contain remaining traffic. Sources from this group tend to convert worse than all the others. Add these traffic sources for scaling campaigns when the other is already used.

The conversion rate for Premium is 61% higher than for Standard. And compared to the Remnant group, Premium converts 221% better!

RichPush’ advertising platform overview

One of the essential arguments when choosing a push ad network is the platform’s functionality. Few people want to pay for third-party services like theOptimizer when their job can be done inside the ad network and absolutely free.

RichPush ad network has 4 main tools for affiliate marketers:

Performance Mode is a feature that provides the most converting and suitable traffic for your campaign settings. Due to the weekly update of white and black lists, the campaigns’ efficiency will increase as non-converting sources are quickly turned off and can’t spoil your results.
Automated rules are built-in RichPush functionality that allows you to automatically optimize a campaign according to specified rules (rules-based optimization).
Micro bidding is a pro feature for those who want to optimize their campaigns for maximum performance and accuracy. It allows us to make a custom bid for a parameter and treat it differently within a campaign. There are 13 such parameters.
Target CPA feature allows getting conversions at the targeted price.

In addition, on the platform, you can find the most developed list of available targeting options compared to other push ad networks

Reviews on RichPush

All reviews were found in open sources so that you can assess the actual state of affairs.

It’s not easy to find traffic source that works, and RichAds works for my offers!
Luke from afflift.com forum

Nice network with amazing support and a plethora of campaign settings you can choose from.

They even gave me an AM.
jaouadk from afflift.com forum

I have been working with the network since October; the quality and quantity of traffic is often better and more significant than other networks 🙂 I am very pleased with the responsive personal manager who helps solve most questions 🙂 Wishes on changes to the interface and network are always considered, and periodically the guys roll out something new and pleasant 🙂 Also, we don’t forget about bonuses from managers 🙂
pqbd from kote.ws forum

Case studies from RichPush advertising network

To make sure that our traffic converts, we have prepared several new cases:

Case Study: Dating In-house Offer on Push Traffic with a 75% ROI
Case Study: How to Advertise Online Gambling on Push Ads
find more case studies up here

Launch push ads campaigns on high-quality traffic by RichAds!

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Aksana Shakal

Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.