How to choose push ad network: 10 ad networks compared

Push advertising is a well-known ad format for affiliate marketers. They appeared on the market in 2018 and still show good results. The number of available push ad networks is wide. Today, there are 30+ push networks in the market. In the last year some ad networks went off the market: MegaPush, DatsPush and push ads direction in MGID ad network. Nevertheless, there are plenty of options to choose from.

How to choose the best notification ad service matching your requests? We’ve prepared a list of push ads networks in 2024 and compared them.

Which push ads networks were compared in this list?

Find a list of more than 30+ push ad networks at AllPushNetworks.
Search for the latest reviews, coupons, user’s ratings and useful guides there.

Push notifications and their advantages over other formats

Before choosing the push network for your niche and audience, let’s discuss push notifications and their advantages over other formats.

Push notifications are a type of native advertising. Push ad is similar to a personal message or an important notification from a website that appears on the screen on top of other opened windows. It consists of text, an icon and a banner.

The main advantages of push traffic:

• Voluntary subscription. The main difference between push notifications and other formats is that users agree to receive notifications themselves. That is why they will be more loyal to your offers.
• Live audience. All push subscribers are real people who have independently subscribed to the notifications.
• Push notifications appear directly on the user’s device. Thus, the advertisement will be seen by the receiver, so no problems with message delivery will occur. If the user is offline when the ad is sent, he will receive a notification when he is online.
• Large volumes of traffic. This also allows to collect enough statistics for optimization in a short time.
• The push format is relatively cheap. Accordingly, no huge investments are required from a newbie.
• Loyal content policy. Unlike Facebook and other channels, push-notifications allow you to advertise the widest pool of offers without cloaking.
• Ubiquity. Push ads allow to launch offers for any GEO.
  

How to choose push ad network: main criteria to look at

You can evaluate the best push advertising companies according to different criteria. For some affiliates, the interface and a user-friendly platform are important. Others value tools that automate their work. The minimum deposit also makes a difference.

The most important criteria is, of course, the quality of the traffic. This is the hardest thing to measure. All advertising platforms position themselves as the best and promise high quality traffic.

When learning about traffic sources, remember that it’s better to check the information on the main page of the push networks. Finally, the ad campaign launch and its results will show everything that ad network wants to hide.

We’ve chosen a number of parameters that are important to many affiliates and we’ve reviewed the ad networks according to them.

1. Determine the size of the subscription base or daily impressions in the network

Push ad has its peculiarities. Notifications are not sent to random people – only to those who have subscribed to get it. The potential audience is limited by the subscribers of a certain network. 

The more subscribers push ads network has, the more available traffic it provides. It means a higher possibility to find the audience for your offer. 

Besides, some ad networks are maximum straight with their advertisers and give even more detailed statistics: for example, you can evaluate the real number of clicks and impressions.

Choose a push ads network that has more subscribers or daily impressions. More is better – that’s the rule. These statistics are a significant reason for choosing an ad network for your offer. It is important to consider these statistics when selecting an ad network.

Review on push ad platform’s daily impressions

2. Find out about the quality of traffic in the ad network

Traffic quality is the most important criterion. And the most difficult. First of all, it’s about bot traffic, which can still occur on push ads.

Of course, you can read reviews on ad networks on forums or chat with other affiliates. Remember that it is in human nature to leave negative feedback more often than positive. It’s difficult to estimate the number of satisfied customers on the forum. In this matter, it’s better to rely not on the opinions of other people, but on the tools and their statistics.

One of the ways to confirm the lack of bots is traffic verification. You can search for information about the verification of the ad network’s traffic on the main pages or test it yourself using tools like Adscore. All push traffic from RichAds is verified by Adscore.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $1.5,
⏫ CPC for push ads starts from $0.005,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

3. Find out which verticals work best for each network

Push notification ads are suitable for a wide pool of offers. Also, there are not many restrictions in comparison with other advertising formats. Here you can run gambling and sweepstakes offers without any limits. 

At the same time, each push network has a pool of verticals that work better than others. Why? The audience of each push ad network is collected with the help of partner’s websites (publishers). Each ad network has different publishers, and therefore the audience is different.

How to choose ad network? Pay attention to the list of top verticals and niches.

Review on ad networks’ top verticals

4. Find out if the ad network has in-page push notifications

Since the advent of push ads in 2018, a huge iOS audience was unreachable to subscribe to push ads. In 2020 the situation changed. A new in-page push format has emerged, which allows to show push ads to iOS users. 

The format showed high CTR and conversion rates. It was understandable: it’s new to the iOS audience, so it hasn’t blurred their eyes yet.

When we wrote the first version of this article in 2020, the presence of in-page push in the arsenal of the push network instantly made it much more attractive to advertisers. Today, in-page ad format can be found in all of the listed ad networks. But in 2020 they offer the market leaders. To make it easier for you to do a little history, we have left this information unchanged.

Review on in-page push availability in different push ads networks in 2020

5. Compare the number of available targeting options in ad networks

Push ads targeting is one of the central optimization opportunities when it comes to choosing ad networks. The more opportunities, the better.

Some of the targeting options become important even at the campaign’s start: for example, for click2call or click2sms offers, it is better to target mobile devices and certain mobile networks at the start. Without this, part of the budget will be wasted.

Browser language in push notification ad is no less important. This allows you to send push ads to the audience that speaks the right language. For example, in India, several languages are used. Some offers will show better results if you launch them in English. Using targeting by browser language, you will limit the audience and will not pay for clicks from the audience that uses Hindi.

Review on top push ad networks’ targeting options

6. Evaluate available ways to limit clicks and impressions

Another important setting for push campaigns is the click and impression limit. Some affiliates marketers think that if they don’t pay for impressions, then they can show their ads to users 5 times a day. But this tactic is quite harmful. The more often you bother the user with your offers, the higher the possibility that he will not only ignore push notifications but even unsubscribe from them.

Evaluate your audience and limit the number of impressions. The perfect option is one impression per day.

In the same way, you can limit the number of clicks from one user. This way will help to save budget.

Review on top push networks’ ways to limit clicks and impressions

7. Examine and analyze optimization technologies

The bulk of work with push campaigns is optimization. The more useful tools and features the push ad network has, the easier it will be for you to cope with data processing.

What are the features that can facilitate the optimization process:

• Micro bidding allows you to make different bids for different parameters of one campaign. The feature helps to save on rates differentiation. If in your campaign some sources give you many conversions but they are expensive, you can reduce the bid price for them.
• Automated rules help to automate campaign optimization processes. You can spend 5 minutes to set the parameters for creating black or whitelists, and they will continue to work automatically.
• Machine Learning CPA (Target CPA) automatically calculates sources that convert better and puts them in priority over sources that convert worse. That is, the cost of conversions is reduced and the campaign receives more conversions at the target price.
• SmartCPC is a feature that reduces CPC by up to 40% while maintaining traffic volumes.
• Optimizer is a feature that allows you to manage your targeting directly from the statistics page.

Review on push ad networks’ optimization technologies

8. Pay attention to tech support

Working with any advertising platform, you may need help. When choosing a the best push traffic network, pay attention to whether each client is given a personal manager. There is no need to explain why the opportunity to contact a personal manager is great.

At RichAds, a personal manager is available after making at least a $500 deposit. The manager will help to choose profitable bundles, lists of working sub-lists for a specific offer, and prepare creatives.

Many ad push networks try to be less formal and communicate with clients via instant messengers. The most important is that your messages shouldn’t be lost in the manager’s feed. 

When creating this article, we contacted the support of some advertising networks to clarify questions about their functionality. For most, the process is organized perfectly: the answer came within a day. But there were those push traffic networks where our request was lost and even after a week we did not receive a response. By the way, the RichAds tech support team works via built-in ticket system, which means that even in messengers your message won’t be lost.

9. Evaluate educational materials from the push ad network’s experts

Some push ads networks try to make the life of their advertisers easier by working not only on the tech part of the advertising platform but also on educational materials.

Webinars, useful articles, and e-books – all this is a great help for work and profit. No one will tell you how to work with push traffic better than the experts of the best push notification network itself. Pay attention to whether the ads platform has a blog, Youtube channel and study expert materials.

Some push networks prepare additional materials for marketers’ convenience. For instance, RichAds team makes reports on top verticals and GEO every month. We advise you to subscribe to the tag “Best GEOs and Verticals at RichAds” not to miss the latest updates!

Conclusion: choose the best push ad network

The number of push ad networks is constantly growing and choose the right one for your niche and audience becomes more challenging.

While choosing the ad network keep your eye on the next points:

• Determine the size of the subscription base or daily impressions in the network.
• Find out about the quality of traffic in the ad network.
• Discover which verticals work best for each network.
• Find out if the ad network has in-page push notifications.
• Compare the number of available targeting options in ad networks.
• Evaluate available ways to limit clicks and impressions.
• Examine and analyze optimization technologies.
• Pay attention to tech support.
• Evaluate educational materials from the push ad network’s experts.

We hope that this review was a helping hand on how to choose push ad network.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $1.5,
⏫ CPC for push ads starts from $0.005,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Frequently Asked Questions on Push Ads Networks