What push traffic is and where to buy it in 2024?

push traffic

Push traffic is a relatively fresh ad format that advanced affiliate marketers have been working with for several years. Like with any other format, push notifications have their pros and cons.

Let’s see whether you should pay attention to push ads and where to find the best push traffic.

Users have mastered the art of ignoring ads. Banner blindness, unsubscribing from emails, blocking ads and buying premium accounts. It’s becoming increasingly difficult for advertisers to reach potential customers, even if their offer is worthwhile.

In this regard, push traffic advertising has one significant advantage. Unlike other ad formats, push notifications are really visible! Let’s see if it is too late to engage in push traffic affiliate marketing in 2024 or not. 

What is push traffic?

Push notifications are not a new thing. The notifications itself are known for more than 11 years, but only 6 years ago push notifications became popular as an advertising format. 

How are push ads different from regular push notifications?

It is important to clarify that an average user encounters ordinary push notifications every day. What’s more, both advertising and regular push notifications can also be divided into two categories — mobile and web push.

The usual push is a notification that appears on the screen of your phone, it can be anything from a message from an app to a notification of a completed transaction or an application update alert.

The situation is similar for web push notifications, but you can see them directly in the browser.

Example of push notification send from the application

Push ads look very similar, but they have a different goal. The purpose of such a message is to interest a potential customer and encourage him to purchase the goods or take a certain action.They also look like a private message or an important notification from a website that appears on the screen on top of other open windows. It is important to note that users subscribe to them on their own.

It’s crucial to understand that push from mobile apps is the most common form of notification. A user starts receiving push notifications from them after installation. They automatically stop when the application is uninstalled. Such push notifications are often used to encourage users to return to a mobile application and spend more time using it.

This is not exactly the push ad traffic we are talking about.

Below we will analyze in more detail the mechanism of push ads work, how users subscribe to them and what they consist of.

How do users subscribe to push notifications?

Let’s take a step back and look into the process of how push ads traffic generates.

When it comes to real push ad traffic, things are the following: users start receiving ad notifications after visiting the website with a subscription form. These forms are the first step in generating push traffic.

As a rule, on a desktop, it looks like this:

After the user accepts it, they begin to receive advertising push notifications. It doesn’t matter if the user quits the session or not. The subscription data is already in the database of some push traffic network. The user will receive advertising notifications through the browser’s technology.

Users can subscribe to web push notifications from any device: desktop, mobile, tablet.

For a long time, iOS users were out of reach for push and in-page push traffic. Later affiliates started to make money on this solvent audience.

What do push ads consist of?

Since the progenitor of push traffic is a regular notification, push ads look very similar to it.

It also consists of a small image (an icon) and two text lines: a title and a description. The main image complements them.

Remember that the best push traffic always looks catchy and simple.

After clicking on the push notification the user goes to the landing page or pre-landing page, which is logically connected with the offer. In this case, push acts as an enticing banner.

How the push ads look like on mobile and desktop

This “banner” may look slightly different on mobile and desktop. A large image of mobile push is usually hidden.

Important: Ad networks that provide push traffic usually divide it into mobile and desktop, and the amount of it differs. For instance, 90% of push traffic from RichAds ad network is mobile traffic, and the remaining 10% is desktop.

What are the advantages of using push traffic?

Well, now you know the answer to the question “What is push traffic?”. It’s time to look at it’s advantages.

Let’s find out.

1. 100% visibility and no banner blindness

One of the main advantages of push ads traffic is its almost 100% visibility. A push notification will hardly get lost on a page among other advertisements. Push ads are always on the users’ eyes: on top of other windows on the mobile or in the right corner of the desktop’s screen.

Here users always see notifications from instant messengers. Therefore, it is quite difficult not to notice push notifications.

2. Push traffic is about real people

Push notifications are received by real people who have subscribed to them. So we can say that push advertising traffic is totally human. There are no other ways to become an ad recipient.

If dishonest owners of the websites with the subscription forms are engaged in cheating (attracting bots), this quickly becomes clear. Typically, ad networks have tools to check traffic quality.

3. High CTR

By far, the highest CTR push ads traffic had in the first year of its appearance. This was the first time users saw such notifications and actively clicked on them. The affiliate marketers got a lot from the new and cheap format at that time.

Even after 5 years, not all users have ever seen the new format. Push ads continue to perform well. The point, of course, is that push users are more loyal and agreed to receive notifications more often.

4. Low cost of push traffic

Compared to the cost of advertising on Facebook or other ad formats, push notifications cost much less. 

At the same time, cheap push traffic is a good option to start learning affiliate marketing and an excellent way to make a profit for advanced affiliates.

Push traffic can be purchased using the CPC (cost per click) model. CPC starts at $0.005 depending on Geo. For example, in the USA, the minimum cost per click is $0.02, in India, it’s $0.007.

5. Loyal content policy

Push traffic is very attractive to marketers because of its content policy. The main difference from Facebook, Google Ads and other traffic channels is that it allows you to advertise the widest possible pool of offers without cloaking.

Verticals such as Sweepstakes, Gambling, and Nutra are allowed and available on push traffic. This means that you will not get any bans and you do not need to resort to constant tricks, because there are no restrictions that need to be taken into account.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Best verticals for push traffic

The audience that subscribed to push notifications can be completely different. So it is rather difficult to predict which vertical will work best with the traffic from particular push notification traffic network.

There is a pool of verticals that are considered suitable for push traffic in general. As a rule, these are quite simple offers that do not require a lot of input from the user.

Best verticals for push traffic:

Best verticals for push traffic at RichAds

Every month the RichAds advertising network team analyzes the most converting verticals for push ads. We highly recommend to follow “Best GEOs and Verticals at RichAds” tag in order not to miss the hottest trends on launching ads at the platform!

However, there are niches that bring profit from year to year and they are worth paying special attention to, you can find the top verticals for push ads in RichAds below!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Who can earn with push traffic?

Traffic from push notifications can generate stable income for at least 2 categories of people:

  • site owners, who want to monetize websites,
  • people who want to promote their own or someone else’s advertising offers.

Websites owners can provide their sites for collecting subscriptions to push notifications. They will profit from the traffic that their pages drive. Such people are also called publishers. To become a publisher, you need to contact the advertising network and place a script on your website that will display a subscription form for push notifications. It does not require any changes in the website design and does not affect SEO.

However, site owners can collect a subscriber base for push notifications only for their own needs: send information about discounts, news, and more, without passing it on to third parties.

Affiliate marketers are the second group of people interested in buying push traffic. Push traffic has much fewer restrictions on the choice of offers than Facebook, which is why affiliates use this format to avoid cloaking troubles.

Both website owners and affiliate marketers meet at push traffic networks. These are specific ad platforms that buy new push subscribers from publishers and sell the opportunity to show them ads to marketers. Let’s have a closer look to push traffic networks.

Where you can buy push traffic?

If you do not have your own websites with a large audience, this will not be an obstacle for running push ads. Any affiliate marketer can buy push traffic in a few clicks in a push traffic ad networks. Today there are a huge number of them.

Push ad network sell their ads on CPC basics. As a rule the system works in a real time. The higher bid the marketer set up the better audience they’ll get. 

Today a lot of networks have large audiences and different targeting options. They offer their own tools to simplify work or add in-page push ads to launch campaigns with. 

Since the audience of push networks is constantly changing, when choosing a push network for your offer, you should be guided not only by the size of the subscription base, but also by the top verticals.

We have collected all best push traffic sources in one table to make it easier for you to decide where to buy push traffic, read more about the comparison of the best 10 push networks here.

Impressions 5+ billion impressions daily30 million impressions monthly 1 billion impressions daily700 million clicks on push ads monthly2 billion impressions daily190+ million impressions daily1 billion impressions daily12 billion impressions daily for all ad formats3 billion impressions daily1+ billion impressions daily
“—” no information in public sources

Find a list of more than 30+ push ad networks at AllPushNetworks.
Search for the latest reviews, coupons, user’s ratings and useful guides there.

How to buy push traffic?

Let’s have a look into a small practical instruction on how to buy push traffic and don’t spend much.

We’ll show the whole process and all the possibilities of saving budget with an example of RichAds platform.

Some tips on how to buy push ads wisely:

  • Run push ads for one GEO in one campaign.
    If you are going to test a couple of geos, duplicate the ad campaign and change the geo and bids.
  • Use the ad platform’s hints to set up a proper bid.
    As we notice earlier, push ad network sell ads on CPC basic. At RichAds you can see them after geo’s set up. 
  • Ask the RichAds’ manager for a whitelist of sources for your offer. So the tests will be even more effective.
  • Start with Performance Mode. This feature provides the most converting and suitable traffic for your campaign settings. Every week the algorithm will update white and black lists for your campaign to have maximum CR. As a result even a newbie gets better results with Performance Mode.
  • Optimize your campaigns constantly for better CR and results. You can use Automated rules and Optimizer to make the process faster.
  • Try Target CPA algorithm. It allows to automatically make black and whitelists as well as adds Micro Bidding for you to reach the desired CPA.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to launch a successful push traffic campaign?

If you want your first push ads campaign to have a better chance of profit, use this list of tips. It sums up the main mistakes any marketer can make from the beginning.

  • Start by testing different offers. So you’ll understand what will work on the traffic of a specific ad network.
  • Divide your campaigns into mobile and desktop. The bids for them can be different. Moreover, it will be easier to optimize this way.
  • Run a campaign with at least 5 creatives. An ad campaign with 1 or 2 creatives is less competitive than with 5 or 10. Sometimes the campaign is launched with 5 creatives, but only one of them converts. The fewer the options are, the less likely you’ll find a converting one.
  • Pay more attention to the icons and text than to the big picture. Change them for a quality test.
  • Use emojis in the headline, they can improve your ad CTR.
  • Make sure that you set up a daily budget at the start. This will not allow an overspend.
  • Be sure to set up the postback for accurate optimization and results analysis.
  • Limit the number of ad impressions to 1-2 per day not to overwhelm the users. This is the optimal amount at the start.
  • And most importantly: remember, even successful creatives need to be changed from time to time.

Watch oboarding webinar on making profit with push traffic

If you’ve already chosen push traffic as your go-to format, make sure you watch our onboarding webinar on push ads. All the questions are answered there, from a setup to optimization techniques, creatives advice and actual platform overview.

What’s more, make sure you follow RichAds youtube channel to get all the latest affiliate insights, tips for launching differen offers, podcasts with industry leaders, fruitful webinars as well as tutorials on various verticals!


Push-notification traffic is a proven tool for launching ads. It allows you to find a new audience without spending a huge budget on advertising. 

Push traffic is quite cheap but require sufficient tools to work with them. Different push traffic sources also drive push traffic of different quality. Keep all these points in mind and choose sources wisely.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Frequently Asked Questions about Push Traffic

Is push traffic more effective than the pops?

Generally, yes, push traffic is more effective as it doesn’t annoy users and allows to segment target audience.

Though, it depends on the vertical directly. For instance, pops and direct click ads show magnificent results for Gambling vertical.

How expensive is push traffic at RichAds?

It always depends on desired GEO, but the minimum CPC at RichAds is 0.005$. You can see recommended and minimum bids for your GEO in the campaign creation page.

What are the most common mistakes when working with push traffic?

There are several mistakes that newbies make when working with push notifications. 

First of all, you shall always make your own research on the desired GEO — ask a manager about traffic volumes and bids, don’t just do it intuitively.

Always use as many creatives as possible to segment your audience and test their efficiency, using just one or two creatives is the most common mistake. It’s also crucial to make separate campaigns for different devices as the bids can vary significantly.

How can I learn about push traffic volumes for a specific GEO?

RichAds offers push traffic for more than 250 countries. If you want to learn exact traffic volumes for your GEO and targeting, just contact your manager and he’ll provide you with the latest stats.

How to scale push traffic

There are many ways to do it, the first and most effective one is the “New Subscribers” feature. It allows you to target users who subscribed to push notifications 7 days ago or even less. If you create one usual campaign and the other for new users only, you can cover two user bases at once and increase volumes.

Obviously, if you wish to scale your push campaigns, you can create various campaigns with different targeting, GEOs, and creatives to test and choose the perfect options.

Are there any restrictions on push traffic?

No, there are zero restrictions when it comes to push traffic at RichAds. You can use any creatives, landings and pre-landing pages, nothing is prohibited.

What;s more, RichAds team has compiled a whitelist of sources that will work best on the push traffic. If you want to get the latest whitelist, just contact your manager and he will provide it to you.

Aksana Shakal
Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.

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