What Push Traffic is and Where to Buy it

push traffic

Push traffic is a new ad format that advanced affiliate marketers have been working with for several years. Like with any other format, push notifications have their pros and cons. Let’s see whether you should pay attention to push ads and where to find the best push traffic.

Users have learned to ignore ads masterfully. Banner blindness, unsubscribing from emails, blocking ads, and buying premium accounts. It’s becoming more and more difficult for advertisers to reach out to potential customers, even if their offer is worth.

In this regard, push traffic advertising has one significant advantage. Unlike other ad formats, push notifications are really visible! Let’s see if it is too late to engage in push traffic affiliate marketing in 2021 or not. 

push advertising traffic

What is push traffic?

Push notifications are not a new thing. The notifications itself are known for more than 10 years, but only 4 years ago, push notifications became popular as an advertising format. 

Before that, they were used to send notifications from applications or the OS. You have certainly seen such messages as “You have a new message” or “program X has an update” more than once.

Example of push notification send from the application

In fact, the push notifications ad format looks very much like to usual notifications from apps. Unless the way of how user starts to receive them. The other point you should take into account — cheap push traffic allows any marketer to make money using push ads.

How do users subscribe to push notifications?

Let’s take a step back and look into the process of how push ads traffic generates.

When we talk about the notifications from the mobile apps — this is one thing. The user begins to receive push notifications from them after installation. They stop automatically when the application is uninstalled. Such push notifications are often used to engage the user to return to a mobile app and spend more time using it.

This is not exactly the push traffic, which we are talking about.

When it comes to real push ads traffic, things look different. The users begin to receive advertising notifications after visiting the website with a subscription form. These forms are the first step to generate push traffic.

As a rule, on a desktop, it looks like this:

After the user accepts it, they begin to receive advertising push notifications. It doesn’t matter if the user quits the session or not. The subscription data is already in the database of some push traffic network. The user will receive advertising notifications through the browser’s technology.

Users can subscribe to web push notifications from any device: desktop, mobile, tablet.

For a long time, iOS users were out of reach for push and in-page push traffic. Later affiliates started to make money on this solvent audience.

What do push notifications consist of?

Since the progenitor of push traffic is a regular notification, push notification looks very similar to it.

It also consists of a small image (an icon) and two text lines: a title and a description. The main image complements them.

Remember that the best push traffic always looks catchy and simple.

After clicking on the push notification the user goes to the landing page or pre-landing page, which is logically connected with the offer. In this case, push acts as an enticing banner.

This “banner” may look slightly different on mobile and desktop. A large image of mobile push is usually hidden. Remember this fact, as 90% of push traffic from RichAds is mobile traffic, and the remaining 10% is desktop.

How the push ads look like on mobile and desktop

What are the advantages of using push traffic?

Well, now you know the answer to the question “What is push traffic?”. It’s time to look at it’s advantages. Let’s find out.

1. 100% visibility and no banner blindness

One of the main advantages of push ads traffic is its almost 100% visibility. A push notification will hardly get lost on a page among other advertisements. Push ads are always on the users’ eyes: on top of other windows on the mobile or in the right corner of the desktop’s screen.

Here users always see notifications from instant messengers. Therefore, it is quite difficult not to notice push notifications.

2. Push traffic is real people

Push notifications are received by real people who have subscribed to them. So we can say that push advertising traffic is totally human. There are no other ways to become an ad recipient.

If dishonest owners of the websites with the subscription forms are engaged in cheating (attracting bots), this quickly becomes clear. Typically, ad networks have tools to check traffic quality.

3. High CTR

By far, the highest CTR push ads traffic had in the first year of its appearance. This was the first time users saw such notifications and actively clicked on them. The affiliate marketers got a lot from the new and cheap format at that time.

Even after 4 years, not all users have ever seen the new format. Push ads continue to perform well. The point, of course, is that push users are more loyal and agreed to receive notifications more often.

4. Low cost of push traffic

Compared to the cost of advertising on Facebook or other ad formats, push notifications cost much less. 

At the same time, cheap push traffic is a good option to start learning affiliate marketing and an excellent way to make a profit for advanced affiliates.

Push traffic can be purchased using the CPC (cost per click) model. CPC starts at $0.003 depending on Geo. For example, in the USA, the minimum cost per click is $0.01. In India, it’s $0.003.

Best verticals for push traffic

The audience that subscribed to push notifications can be completely different. So it is rather difficult to predict which vertical will work best with the traffic from particular push notification traffic network.

There is a pool of verticals that are considered suitable for push traffic in general. As a rule, these are quite simply offers that do not require a lot of input from the user.

Best verticals for push traffic:

  • E-commerce
  • Nutra
  • Subscriptions
  • Mobile
  • Betting
  • Gambling
  • Dating
  • VPN
  • Games
  • Finance
  • Sweepstakes
  • Binary options

How to launch a successful push ads campaign?

If you want your first push ads campaign to have a better chance of profit, use this list of tips. It sums up the main mistakes any marketer can make from the beginning.

  • Divide your campaigns into mobile and desktop. The bids for them can be different. Moreover, it will be easier to optimize.
  • Start by testing different offers and verticals. So you’ll understand what will work on the traffic of a specific ad network.
  • Run a campaign with at least 5 creatives. An ad campaign with 1 or 2 creatives is less competitive than with 5 or 10. Sometimes the campaign is launched with 5 creatives, but only one converts. The fewer the options, the less likely you’ll find a converting one.
  • Pay more attention to the icons and text than to the big picture. Change them for a quality test.
  • Use emojis in the headline, they can improve your ad CTR.
  • Make sure that you set up a daily budget at the start. This will not allow an overspend.
  • Be sure to set up the S2S postback for accurate optimization. Keep in mind that Google Analytics is the worth choice for push ads. Use postback or pixel tracking.
  • Limit the number of ad impressions to 1-2 per day. This is the optimal amount at the start.
  • Ask the RichAds’ manager for a whitelist of sources for your offer. So the tests will be even more effective.
  • And most importantly: remember, even successful creatives need to be changed from time to time.

Who can earn with push traffic?

Traffic from push notifications can generate stable income for at least 2 categories of people:

  • site owners, who want to monetize websites,
  • people who want to promote their own or someone else’s advertising offers.

Websites owners can provide their sites for collecting subscriptions to push notifications. They will profit from the traffic that their pages drive. Such people are also called publishers. To become a publisher, you need to contact the advertising network and place a script on your website that will display a subscription form for push notifications. It does not require any changes in the website design and does not affect SEO.

However, site owners can collect a subscriber base for push notifications only for their own needs: send information about discounts, news, and more, without passing it on to third parties.

Affiliate marketers are the second group of people interested in buying push traffic. Push traffic has much fewer restrictions on the choice of offers than Facebook, which is why affiliates use this format to avoid cloaking troubles.

Both website owners and affiliate marketers meet at push traffic networks. These are specific ad platforms that buy new push subscribers from publishers and sell the opportunity to show them ads to marketers. Let’s have a closer look to push traffic networks.

Learn How to Monetize Your Website with RichAds here.

Where can you buy push traffic?

If you do not have your own websites with a large audience, this will not be an obstacle for running push ads. Any affiliate marketer can buy push traffic in a few clicks in a push traffic ad networks. Today there are a huge number of them.

Push ad network sell their ads on CPC basics. As a rule the system works in a real time. The higher bid the marketer set up the better audience they’ll get. 

Today a lot of networks have large audiences and different targeting options. They offer their own tools to simplify work or add in-page push ads to launch campaigns with. 

Since the audience of push networks is constantly changing, when choosing a push network for your offer, you should be guided not only by the size of the subscription base, but also by the top verticals.

We have collected all best push traffic sources in one table to make it easier for you to decide where to buy push traffic.

Push ads networkActive audienceVerticals In-page push Pixel
Targeting options
RichAds 450+ Nutra, Sweepstakes, Gambling, Betting, Finance, Crypto, Utilities, VPN, Dating ++Device, Device model, Carrier, Region and city, Ip, Language, Browser, Connection Type, Manufacturers, Models
MegaPush 450 Dating, Gambling, Nutra, Sweepstakes, Binary Options, News Device
PropellerAds 350 + + Device, Carrier, Region, Ip for Premium users, Language, Browser, Connection Type
Zeropark 300 E-commerce, Finance, Coupons, Mobile apps, News, Entertainment +Device, Carrier, Region, Ip, Language, Browser, Connection Type
AdMaven +Device, Carrier, Region, Ip, Language, Browser, Connection Type
DatsPush Nutra, Dating, Sweepstakes, E-commerce, Gambling, Pin-submits,
+Device, Carrier, Region, Ip, Language, Browser, Connection Type
Pushground 400+Device, Carrier, Region, Ip, Language, Browser, Connection Type
Exoclick Device, Carrier, Region, Ip, Language, Browser
MGID Sweepstakes, Dating, Gambling, Finance, Health, Beauty Device, Region, Ip, Browser, Connection Type

How to buy push traffic?

Let’s have a look into a small practical instruction on how to buy push traffic and don’t spend much. We’ll show the whole process and all the possibilities of saving budget with an example of RichAds platform.

Some tips on how to buy push ads wisely:

  • Run push ads for one GEO in one campaign.
    If you are going to test a couple of geos, copy the ad campaign and change the Geo and bids.
  • Use the ad platform’s hints to set up a proper bid.
    As we notice earlier, push ad network sell ads on CPC basic. At RichAds you can see them after Geo’s set up. 
  • Start your tests with the best traffic sources from ad network.
    RichAds has tested all the sources and highlight the best ones into the Premium category. Premium conversion rates are 61% higher than standard sources.
  • Use Micro bidding to spend less.
    Micro bidding allows us to make a custom bid for a parameter and treat it differently within a campaign. There are 13 such parameters.
  • Set up Target CPA to get conversions at the targeted price.
    RichAds advertising network provides its advertisers with whitelists from the start, helps to prepare creatives for free, and gives all advertisers access to top features for auto-optimization.

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.


Push-notification traffic is a proven tool for launching ads. It allows you to find a new audience without spending a huge budget on advertising. 

Push traffic is quite cheap but require sufficient tools to work with them. Different push traffic sources also drive push traffic of different quality. Keep all these points in mind and choose sources wisely.

Learn more about push ads from our e-book.

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