All the instruments that make the work with ad campaigns easier are built into the RichAds platform.
For push and pop ad campaigns, you can set up the following functions:
Target CPA automatically figures out sources that convert better and make them prior to the sources converting worse. So, the conversion price decreases, and the campaign get more conversions for the targeting price.
Performance Mode is a feature that provides the most converting and suitable traffic for your campaign settings. Every week the algorithm will update white and black lists for your campaign to have maximum CR. Learn more how to increase CR and reduce CPA with Performance mode here.
Optimizer is a new interface that allows you to manage your targeting directly from the statistics page, helping optimize the ad campaign as quickly as possible. Due to this function, you can quickly check statistics on targeting settings, disable ineffective elements, and add them to a block- or whitelist.
Automated rules help to automate the process of optimization. Spend just 5 minutes to set up parameters for black- and whitelists, and they will continue working automatically. The system will analyze statistics and input results in the campaign.
Micro bidding is the flagship feature that allows making different bids for different parameters of one campaign.
All these functions will work if you set up conversion tracking on the RichAds side.