All the instruments that make the work with ad campaign easier are built in the platform.
In push, pops and native ad campaigns you can set up the following functions:
Target CPA automatically figures out sources that convert better and make them prior to the sources converting worse. So, the conversion price decreases and the campaign get more conversions for targeting price.
Smart CPC lowers costs of the ad campaigns. If it’s possible to buy click cheaper the feature will do it.
Automated rules help to automate the process of optimization. Spend just 5 minutes to set up parameters for black and white lists and they will continue working automatically. The system will analyze statistics and input results in the campaign.
Micro bidding is the flagship feature that allows making different bids for different parameters of one campaign.
All these functions will work if you set up conversion tracking to the RichPush side.