Tutorial: How to Launch Push Campaign

How to Launch Push Campaign

Going to try push ads? Good idea! We’ve prepared useful recommendations about push notifications to make your way easier.

After reading this step-by-step guide, you’ll know all peculiarities about how to launch push campaign.

Push ads (or push notifications) is one of the newest advertising formats. It appears on the screen of the device over other windows. It looks exactly the same as notifications from the messengers, so banner blindness didn’t work for them!

Push notifications can be sent to both desktop and mobile devices.

What are push notifications or push ads

Text and icon are the most important things for mobile traffic (up to 90% on the RichAds platform). However, for desktop traffic, the large image is the key, but it’s optional for mobile.

Learn more about Push ads in the e-book.

How to create a push campaign and make a profit from the start?

One of the main things at the beginning of any case is understanding what is more important and less.

Push ads are about the real people that subscribe to push notifications. Every push ad network has unique subscribers. Creatives and targeting options that were working somewhere else may not work in another network.


Start a push campaign with wide targeting options to see what works better for your offer. Don’t copy the same settings if you run the same offer in another ad network and see good results. 


Plan your campaigns for different strategies and angles. 

When it comes to devices, both mobile and desktop are suitable for user acquisition. Split these campaigns because they have different bid costs. 

Mobile and desktop campaigns need a little bit different creatives, as written above. Take it into account preparing to start your push campaign.


Add 5-10 creatives per one campaign to make A/B testing. It really helps you to make a profit on push. One creative per campaign is the wrong strategy.


Using pre-landing or landing pages on push. They convert better and allow testing different user flow.


Ask your account manager about the whitelistUse Premium sources to test like a Pro and get results more quickly.

A step-by-step guide to how to  launch push campaign

1. Start your campaign with the consultation of manager

A personal account manager will help you: 

  • to choose profitable vertical and lander-offer combination;
  • to find the best GEO or to make a chain of GEOs to start with;
  • to make creatives for push campaign starting;
  • to start with whitelists. 

Personal account manager’s help available after depositing at least $500.

2. Prepare and upload creatives for your campaign

Use at least 3-5 creatives. A few creatives in one campaign allow making a/b testing. Thanks to it you will see which of the creatives works better. It will help you to optimize the campaign and increase CTR in the future. 

Different varieties of creatives make your campaign more diverse and attractive for users. In our blog, there are different guides on making creatives for different verticals: finance, gambling, gaming, nutra, sweepstakes.

Remember! During making a mobile creative bet on icon and headline. To see the main image user should maximize push notification before following the link.

Download the pack of 300 best icons for push notifications for free.

3. Choose and set up an appropriate way of conversion tracking 

Start push campaign setting up conversions tracking options. In this case, you will get access to unique features (such as Target CPA, Automated rules, Micro Bidding).

Moreover, managers will help you with campaign optimization. Read more about conversion tracking options here.

Also, you can set up S2S postback like a Pro with the Tracking Wizard option. Learn more about it here.

4. Select the country to launch push ads campaign

RichAds provides targeting according to the country, city, or certain district. At the start, it’s better to choose the whole country and then optimize separate locations according to the results: some regions may bring more conversions than others.

5. Set up targeting options on devices and OS (optionally)

In this block, you can set up the main targeting options: devices and OS. 

Our platform has about 96% volumes for mobile traffic and about 4% for desktop.

Create a separate campaign for the particular device. This is the best way to know which one will perform better. In addition, the price for mobile traffic is usually slightly lower than for desktop — this will allow you to save some money.

We recommend to set up OS parameters in campaign setting during optimization. Every traffic source has its peculiarities. So it’s important not to copy settings from other networks, but also test our platform and then optimize the campaign according to the tests’ results.

6. Set up frequency cap

If you don’t specify clicks and impressions limits, the user will click on push notifications endlessly. As you pay for clicks limit this option to save your budget. We recommend to set up 1 click/impression per day for 1 user. 

7. Set up advanced targeting options (optionally)

Our network allows targeting users by:

  • browsers;
  • browser language;
  • connection type;
  • carrier targeting;
  • IP targeting.

We recommend using these parameters in campaign settings during optimization. 

Exception: Offers that can be targeted only at certain connection types, mobile operators, or browser language (if you want to reach some specific group of users in the multilingual country).

8. Specify cost per click

After setting up the destination country you’ll see the average bid for it. You can use it or make it higher or lower.

Ask your account manager for advice not to choose too high or too low, as the clicks’ prices vary in different regions.

9. Choose your budget and specify “budget type”

For testing working bundles at the start of your campaign, we recommend using budget limits — no less than $25 per day. It will help you to avoid unpredictable spending during the test. You can turn them off when everything is set up and works correctly.

We recommend to choose ASAP (or “as soon as possible”). It allows buying traffic in all possible situations when you have a winning bid.

10. Use CPA Goal (optionally)

CPA Goal (or Target CPA) allows specifying maximum possible conversion price. As soon as the campaign reaches 10 conversions, the algorithm will start to send more bids to the sources that have already converted successfully.

This function is available for those who use conversion tracking.

11. Use New Subscribers (optionally)

New Subscribers is a feature that provides freshest traffic. It means that your ad will be seen by new users who subscribed to notifications less than 7 days ago.

We’d highly recommend to test two campaigns at once, one for usual subscribers and the other one for new users.

12. Choose Subscriber Lists

We also have different groups of Subscriber Lists.  We recommend to start push campaign with Premium ones, scale with Standard and New. Note, all of them have the same cost.

Premium sources showed the highest performance: conversion rate is 3 times higher than in other categories, no matter what niche you promote. Read more about Groups of Subscriber Lists here.

Using all sources from the Group of Lists is better if you haven’t launched the same offer with the same GEO. Only in such a case do you know exactly which sub-lists work and which don’t.

You can turn off ineffective sources during campaign optimization.

13. Choose the time when your campaign will start and end (optionally)

This function is especially useful for clients with time-limited offers.

Set up local time if you launch a campaign in a different country to be sure that users will receive push notifications at the proper time.

Use a 24/7 schedule before optimization.

Now you know how to create a push campaign. We hope these recommendations will help you to run push ads successfully.

Watch onboarding webinar “Making a profit with push ads” to set up a converting push campaign

Also feel free to check our freshest tutorial on setting up a push campaign by Daria Maichuk, a Head of Customer Success at RichAds, she’ll show how to set up a successful campaign on push.

 Start your successful campaign with RichAds!

What is RichAds?
✅  Push and pop ads,
✅ Target CPA optimization,
✅ loyal and fast moderation,
✅ help of a personal manager,
✅ CPC from $ 0.003, CPM from $ 0.5
✅ large volumes of available traffic in more than 200 geos.

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