Pop traffic has been for many years one of the most recommended ad formats to start learning media buying.
In this article, affiliate marketing expert Servando Silva, will explore a few tips and tricks to increase your chances of creating profitable campaigns on popunder traffic.
Table of content
One of the reasons why popunders are good for learning media buying is the budget and difficulty to learn (affiliate friendly). The second but still very important reason is you end up dealing with 1 less variable to learn and optimize. That variable is the creative side, also known as banners.
However, this doesn’t mean popunder traffic is an easy beast to tame, as there’s also stiff competition and the ad format itself has been evolving lately due to browser changes and regulations.
Let’s get started with the basics. And below this page, you’ll find pro tips.
This article is written by Servando Silva, an affiliate marketing expert.
How to make money with pop up ads
Understand the user’s intent
Understanding what the user wants when buying traffic is the first step of the journey. Different traffic types have different user intents, and you need to treat them accordingly.
When a user clicks on an ad, they’re giving you a signal of interest triggered by your creatives, but when you’re dealing with pop traffic, the landing page is triggered just by clicking anywhere on the page (or sometimes not even clicking anything). Now that you know this, you should understand that the user intent is very low on pop traffic, almost nonexistent.
This means popunder traffic, in reality, is interruption marketing in its purest form. While almost every ad is interrupting the user experience at some point, popunders have the lowest user intent, and you need to be “relevant” and gran the user attention quickly, or they’ll end up closing the window/tab before it even loads.
In conclusion, since the user intent is low, you need to understand the user intent on the page overall. What are they watching? What’s the ideal audience for this page?
Understand the types of traffic that drive millions of impressions per day, and you’ll be ahead of the game as long as your landing pages load fast.
This brings me to the second point.
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Landing page speed
As we mentioned before, the user intent on pop under traffic is extremely low and people aren’t clicking any banners, notifications, or native ads to read your content.
This means people are not willing to wait for your landing page to load and they’ll close it as fast as they can depending on which browser they’re using.
Many new affiliates start with slow landing pages made on WordPress with a 2MB size and a 3-4 seconds load time in a shared host account. Albeit not ideal, that could work on clicked traffic from Facebook, but on pop traffic, you want to keep your landing page under 200 KB and load it under 1 second from a VPS or CDN.
My favorite hosting company is Vultr, but many others such as Linode or DigitalOcean cover more geos around the world. As for CDN, you can use Cloudflare for free or some very inexpensive alternatives such as KeyCDN and BunnyCDN. The faster, the better, and you’ll see a CTR increase if you have quick landing pages.
K.I.S.S. or keep it stupid simple
Keep it stupid simple. This is a concept I need to remind myself many times because when you run popunders, you’re normally limited to simple, low to medium payout offers. Email submits, app installs extension downloads, mobile content, etc.
All those actions require simple steps to be achieved, and the user doesn’t have to think about it much. They’re not taking out their credit card to make a $99 purchase. They might need to do it later, but for now, your most important objective is to get leads for as cheap as possible while following the rules and restrictions.
For mobile traffic, usually, a couple of sentences, an image, and a call to action are enough. Many times adding a 3-4 questions survey helps as well but don’t overdo it. You don’t need a 4,000 words advertorial for pop traffic if you’re promoting an offer to win an iPhone.