Popunder traffic

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What is popunder traffic

Popunder traffic is a war-horse in affiliate marketing. It comes from popunders and popups, which mean separate new windows with advertisements appearing after the user visits a certain web page.

Sometimes, users need to click on any part of the page to see the popup window or visit it, and an ad window appears. A popunder appears below the page, and popup appears above it.

Popunder traffic is considered less aggressive and more effective. No wonder a user will see a page with an advertisement when he finishes his affairs on the desired page.

In this case, it is more likely that he will be interested in the offer. While popups are often closed without even looking at what the advertisement is about.

It is worth mentioning that popunder ad is one of the oldest ad formats for nowadays. There are a lot of ad networks that sell this type of traffic. 

🔻 Learn more about popunder traffic in our e-book 🔻

Is popunder traffic still a good choice in 2024?

Let’s see what the experts say!


Luke Kling

I’ve been running popunder traffic for about 15 years and I’ve managed about 15,000 pop media buyers over the years. Pops have been a reliable source of traffic for affiliates for a long time and I don’t see that changing.

Servando Silva

Servando Silva

Popunder traffic is still one of the easiest ways to learn affiliate marketing and get started. We can’t ignore the fact that this type of traffic is a bit saturated and you need to have the advantage to make things work, but popups help you learn the basics as it works with low payout offers and the traffic is cheap.

The way the popunder traffic is generated

The user goes to the page with his favourite series. As a rule, such entertaining sources contain a special code that makes the pop-up appear. Sometimes the user can be interrupted by the new page that opens above the main page.

How can the user trigger this?

To go to the page with a special Javascript code or to click a certain part of the page is enough for the new window to appear. In other cases, the user also has to click the button or try to close a popunder to trigger a new tab.

If the user deals with a popup, the advertising page will close a proper screen. But to return to his page he will have to perforce see the content of the popup. If the page looks attractive and the offer is timely the possibility to get conversion is quite high. The key point is to find your target audience.

The example of an offer promoted via popunders

Pros and cons of popunder traffic

Popunder traffic is one of the easiest formats for converting. A lot of affiliate marketers have started their way into the sphere with it. Low bid prices and huge traffic volumes make pop traffic attractive for learning and mastering.

The feature of pop campaigns is that it’s unnecessary to think of banners or continuously update creatives (as with other ad formats). Everything seems to be simple: the chain leading users to target action contains minimum operations. For newbies of affiliate marketing, it’s crucial: the fewer elements in the combination, the easier it is to define converting bundle.

Another topic regarding pops is bot traffic. In all fairness, all ad formats have bots at one quantity or another. However, each network is constantly improving its instruments of blocking bot traffic to protect its reputation. Besides, an affiliate marketer can protect himself using anti-bot trackers’ opportunities.

The crucial part of work with pop traffic is optimization. After launching the campaign, you will get huge information blocks. It’s better to process all of them to exclude non-converting sources. If you want to succeed, you need a powerful tracking tool and the ability to analyze large data sets.

Essential insights for initiating Popunder ad campaigns

Before delving into popunder ads campaigns, it’s crucial to grasp the fundamental aspects:

  1. Diverse Device and Platform Adaptability: Pops are optimized for a range of devices, including desktops, laptops, mobiles, and tablets. Additionally, they are compatible with various platforms, including iOS — an advantage not shared by push notifications.
  2. Simplicity and Creative Freedom: Pop campaigns present a unique attribute where you don’t need to focus on creating banners or constantly updating visuals, unlike other ad formats. The user journey leading to the desired action involves minimal steps. This simplicity proves especially valuable for novice affiliate marketers; fewer variables in the equation simplify the process of identifying effective combinations.
  3. Expansive Audience Reach: Pops have the capacity to engage a wide spectrum of users with diverse needs and interests. When selecting offers, opt for those that resonate with this multifaceted audience. It’s advisable to avoid offers that are overly specific, as they might not yield optimal performance.

These insights serve as a foundation as you embark on your journey into pop campaigns. By understanding the adaptability, simplicity, and audience dynamics associated with pops, you’re better equipped to make informed decisions and craft compelling campaigns.

The best verticals to launch pop-under ad campaigns

Popunders reach a broad audience of users with different needs. Choose offers that are  suitable for such a diverse audience. Too directional offers may not perform well. 

Concerning verticals, the following variants will work with pops: 

  • Dating;
  • Gambling;
  • Betting;
  • Adult;
  • Apps & utilities;
  • Sweepstakes;
  • Paid search.

Where to buy popunder traffic? 

RichAds ad network (previously known as RichPops) provides popunder traffic and work according to the CPM (cost-per-mille) model where you pay for 1000 impressions. In the case of pop traffic, it’s the same as the CPC (cost-per-click) model, since the shift to landing page occurs right after the click.

CPM is used to make the calculation more convenient.

When it comes to prices, CPM costs at RichAds advertising network start from a minimum amount — $0.05 and they may differ according to GEO.

The best verticals and GEOs for Popup ads at RichAds

The best geos and verticals for January, 2024

According to RichAds ad network the best converting GEOs for Pops in January have slightly transformed, in comparison with December 2023. Japan and Bangladesh has left the top, letting Türkiye and Malaysia to take the floor. But the major situation is still the same as last month due to the rest of the top remaining: USA, Indonesia, Russia and Vietnam.

The list of the best GEOs for Pops in December:

  • USA;
  • Indonesia;
  • Russia;
  • Vietnam;
  • Japan;
  • Bangladesh.

The list of the best GEOs for Pops in January:

  • USA;
  • Indonesia;
  • Russia;
  • Vietnam;
  • Türkiye;
  • Malaysia.
Best GEOs for Pop ads at RichAds ad network

The Best Verticals for Pop Ads

As comparing to January 2024 top, the best verticals for Pop ads remain almost the same, except for Finance vertical pushing E-Commerce out this month. The three top verticals for pops are the same as almost for 4th month in a row now: Gambling, Betting and Media.

  • Gambling;
  • Media;
  • Finance;
  • Betting.
Best verticals for Pop ads at RichAds ad network

Use RichAds popunder traffic to make a profit in 2024

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $1.5,
⏫ CPC for push ads starts from $0.005,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

Related articles:

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Aksana Shakal
Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.

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