How to make money with Pop up ads in 2024

Pops Advertising: How to Earn on Pop ads in 2024?

If you are not a newbie on the Internet you must have seen pop-up windows offering something. Popads banner has ever caught each user at least once? Actually, huge outreach and great volumes are the peculiarities of pop up advertising. Is it possible to earn on pop ads? The answer is YES!

“Pops campaign? Oh no, it’s too old and doesn’t work nowadays in modern marketing!” Guys, you are wrong! Pop ads are still alive! Pop up ads help to earn money for a lot of marketers. Popunder traffic advertising is something that anyone can deal with, of course, if they know the keys.

This article will dwell on what popups, popunders, and clickunders are, where to buy and how to earn on pop ads in 2024.

A short history of Pops ads

Let’s have a short walk into history. Pops advertising is one of the oldest types of web ads. And is it still alive? Yes, sure! Good things never went away. 

Everything began in 1997 when the first small window popped up on the page of Ethan Zuckerman created it.

The main idea was to catch as much attention as possible and add an ad space on the page. The idea was great, but the execution was a little bit annoying. Some of the banners were programmed to run away from the cursor or were too hard to close. Early 2000s made this ad format a lousy reputation. The good news is the following: times change, so do ad formats. Pops advertising was reborn like a phoenix from super annoying windows that were hard to close into a profitable ad format. Now it’s time to tell you how to make money with pop up ads.

Example of landing page for popunder or popup
The example of an offer promoted via popunder banners

What are popups, and popunders?

First, let’s deal with the terms. Pops, popups, popunders, and clickunders: what does it all mean? Is it the same thing or not? You will know the answer in just a minute!

Let’s start from the very beginning: a new window that appears up or under the opened window is an example of pop ads or popup advertising (=pops). 

Depending on the spot where the pop appears they are divided into:

  • popup — a new tab appears over the page you’ve been on;
  • popunder or clickunder — a new tab appears under the initial page.
What are pop ads, popups and popunders?

As you have already understood, popup is the most aggressive form of pops ads. It has both advantages and disadvantages. On the one hand, their intruding helps to achieve high ROI. But on the other hand, this format can be too annoying, so the users will close the popups even without seeing the content. 

In comparison with popups, the idea of using popunders looks much more attractive. This type of pops has a higher possibility to be seen. After finishing their own tasks the user will notice the popup and may get interested in its content. At this point, they are more likely to look into the offer rather than when they are interrupted in the middle.

Clickunder is also a type of pop ads. The difference with popunder is that a user gets to the offer page not after closing the pop-up window, but when he clicks on any place on the site. The thing is that the site with a clickunder has an overlaid grid on top of the main window, it is not visible to the user, however, when he clicks on it, the script redirects him to a new tab with an offer.

Both types of pops show nice results if the offer is proper. Mind the offer’s peculiarities while choosing between popup and popunder and looking for an appropriate pop ads network.

Why you should try pop ads: pros and cons

Lots of affiliates make money with pop up advertisement. It’s very popular among newbies and experienced affiliates. There are several reasons for it. Let’s figure out the pros and cons of this ad format. 

Cons of pops ads:

  • They may annoy users. That’s why it’s so important to set up the impressions’ frequency of your offers not to overwhelm your audience and not to lose money.
  • Pops can affect the SEO of websites. We can’t be 100% sure but you should keep it in mind if you want to monetize your websites using pops. 
  • There is bot traffic. It is said that pop traffic is full of bots. However, each network is constantly improving its instruments of blocking bot traffic to protect its reputation. It’s important to choose a popunder ad network with high-quality traffic.
Pop traffic pros and cons

Pros of pops ads:

  • The easiest format to master.
    For earning with pop ads you don’t have to use creatives (as in other ad formats) or possess advanced technical skills. The only element you need is a converting landing page. That’s what we call pop ads banners. The fewer elements between the customer and the target action, the easier it will be to test and learn. A landing page you can find in the affiliate network. You don’t have to think of creatives and banners.
  • Pop up ads cost is low.
    How much do pop up ads cost? Pop traffic is cheaper than Facebook, Instagram, paid search, or native ads. It works according to the CPM (cost-per-mille) model where you pay for 1000 impressions. For this type of traffic, it’s the same as CPC (cost per click), since the conversion to the landing page occurs right after the click. CPM is used to make the calculation more convenient.

    It seems that nothing good may be cheap. But it’s wrong for pops advertising. The main benefit of them — you still can find cheap pops traffic in the best popup ad networks. Magic!
  • Huge traffic volumes and widest audience outreach.
    Pops can be seen on different entertaining websites with a huge number of users. Audience size depends on the pop ad network you choose but the amount of traffic is impressive by default.
  • Pop ads traffic works with consumer goods.
    The audience here is quite diverse and end up making a good brand awareness.
  • Pops are adapted for different devices (desktops, laptops, mobiles, and tablets) and platforms (unlike push notifications they work with iOS).
  • Popunders are really hard to miss.
    Unlike push ads they don’t require users’ permission to be shown, and despite the fact that they appear not directly on the same page users are on — they’re quite noticeable and will be paid attention to eventually.
Features of pop traffic

Wait: should we still use pop ads in 2024?

While new ad formats appear, some advertisers are still faithful to good old ad formats like pop advertising. To make a long story short, here are some main points why you should try popunders today.

⚡ Everybody heard about banner blindness. Today only 2 ad formats may say that they are more or less fighting it. The first one is push ads; the second one is pops ads. An excellent alternative to display ads is finally found!

⚡ One of the great advantages of popads banners is that they show higher CTR than banner ads. It’s tough to ignore them. If the landing page is exact and the offer is good — nothing interferes with you from getting profit.

⚡ Speaking about CTR, it’s hard to ignore one more parameter, ROI. The low cost of one impression and high visibility make this format one of the best-performing ones. Some campaigns show a boost of the ROI up to 150-200%.

The example of an offer promoted via Pops
The example of an offer promoted via pops

What affiliate marketing experts think about popunder traffic advertising in 2024

Pops can still be a good source of revenue in 2024. Popunder traffic was supposed to be dead years ago, but here we are in 2024 still discussing it.


Nick Lenihan, Affiliate Marketing Expert

I’ve been running popup traffic for about 15 years, and I’ve managed about 15.000 pop media buyers over the years. Pops have been a reliable source of traffic for affiliates for a long time, and I don’t see that changing anytime soon. The volume of traffic available is still pretty high, and it’s CHEAP.

You need to be creative or find an affiliate offer with a great landing page, but there is still a lot of potential for making revenue with pops.

Luke Kling, Affiliate Marketing Expert, rules premium affiliate community affLIFT

How to generate pop traffic?

Now you know a bit more about this type of ad. It’s time to focus on another important point: how do you generate them?

The user goes to the page with his favourite series. As a rule, such entertaining sources contain a special code that makes the pop-up appear. Sometimes the user can be interrupted by the new page that opens above the main page.

How can the user trigger this?

To go to the page with a special Javascript code or to click a certain part of the page is enough for the new window to appear. In other cases, the user also has to click the button or try to close a popup to trigger a new tab.

If the user deals with a popup, the advertising page will close a proper screen. But to return to his page he will have to perforce see the content of the popup. If the page looks attractive and the offer is timely the possibility to get conversion is quite high. The key point is to find your target audience.

Pops ads offers
Examples of offers that are being promoted via pops ads

What difficulties may everybody face running pops and how to deal with them?

A lot of people think that because it is cheap traffic that it can generate revenue right away. Sometimes you will spend 100$ and not convert anything. It is all about understanding the type of pop traffic you are getting and the quality of it. I try to tell other advertisers to treat pop as an impression and not like a click. The assumption that it acts like a click doesn’t mean that you generate any sort of revenue.

Ian Fernando, Affiliate Marketing Expert

Briefly with RichAds: Start with pop traffic read here.

Landing page: the key to conversion

How to use popads? Pop ads earning fully depends on the landing page with the offer. This is the first and only possible chance to grab the user’s attention. One more argument why pops ads are good for beginners: no more creatives are needed.

Conciseness and clarity of the message on the landing page are crucial speaking about pop ads. The user doesn’t have time to read huge texts with all the pros and cons of your offer. 

Choose a landing page with short texts and large font sizes — such pages should be maximum clear and notable. 

Use clear calls to action (“click” and “register”) and bright images that can interest the user just in a second.

Pops ads landing page

The other practice to convert pop campaigns successfully is to use pre-landing pages. Sometimes moments of gamification and engagement means a lot. It’s really hard to stop if you start interacting with a page.

What verticals are good to run with pre-landing pages on pop ads traffic:

  • Dating;
  • Gambling;
  • Finance;
  • eCommerce;
  • Betting;
  • Sweepstakes.

Finally, the main answer to the question “How can I earn money by pop up ads? is “Find a great landing page!”

There are many things to pay attention to. It all depends on which type of campaigns, verticals, and conversion flow you’re testing.

Pops is still one of the easiest ways to learn affiliate marketing and get started. We can’t ignore the fact that this type of traffic is a bit saturated, and you need to have the advantage to make things work, but popups help you learn the basics as it works with low payout offers and the traffic is cheap. Also, since you don’t need banners to get started with pop traffic, you can use it as a way to learn tracking and earn your first 2-4 figures per day.

Servando Silva, Affiliate Marketing Expert

Do you want to try something familiar to popunder ads? Here we are with the new advertising format. Domain Redirect traffic shows 7 times higher CR than Pop ads!

How much does a pop up ad cost

The first thing any affiliate marketer should know is that popunder ads are sold on CPM basis.

CPM or Cost per Mille is a pricing model in online marketing advertising. The word Mille (also used as Mile) comes from Latin and means the same as 1000 impressions.

CPM (Cost per Mille) meaning implies that you pay for every 1000 impressions of your ads. When it comes to pop up advertisement, you should keep in mind that impression and click seem to be equal here because the user sees the pop up page while is browsing the page he is interested in. He is not able to click on a specific banner, everything happens randomly. So pop ads costs counted as impressions.

CPM costs for popunders may vary in different geos. For example, at RichAds advertising network pop ad cost starts from $0.5 in Tier 3, and from $1 in Tier 1.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to choose top popunder ad network

To place the ads on the popups, you don’t have to be a website owner with lots of visitors. Pop up ad networks have already got the job done and collected publishers who agree to place pop ads on their websites. 

An affiliate marketer who wants to buy cheap popunder traffic has a lot of options nowadays. The main problem is to choose the best network among others that position like best pop up ads networks.

Choosing the best pop up ads network for your needs, look at:

  • volumes available in the network;
  • anti-bot solutions that will help to deal with bot traffic;
  • available targeting options for better start and optimization;
  • automatic features for easy optimization. 

One of the best pop traffic networks – RichAds – provides all of these points.

We’ve made а chart to compare all the major pop networks so that you could decide where to buy traffic. You can find a detailed comparison analysis here.

Ad network RichAdsZeroparkPropellerAdsСlickaduAdcashAdmavenAdsterraPopadsPopcash
Minimum CPM>$0.3 CPM on Premium sources>$0.1>$0.3from $0.2 to $3.4$0.5 – $4 $1.00$0.5
Minimum deposit$150$200$100$100$100$200$100$5.00 for PayPal; $500 for Wire Transfer$5
“—” no information in open sources

Finally, there is no answer to which popup ad network is the best. Someone needs cheap pop traffic and nothing else. Another is searching both for quality or automatic features. Everyone chooses something that they need.

Verticals working with pop ads

Pops reach a broad audience of users with different needs. Choose offers that work for a huge percentage of the population with different needs because popup traffic is not very easy to target. 

Better offers are offers that are suitable for such a diverse audience. Too directional offers may not perform well. 

Have a look into the vertical that’s easy to convert. Offers with lower payouts are usually easier to convert on pops ads. Try them, especially if you are a beginner. 

Pop up ads earn money on the following verticals: 

  • Dating;
  • Gambling;
  • Betting;
  • eCommerce;
  • Finance;
  • Apps & Utilities;
  • Sweepstakes.
Top verticals for pops traffic

What affiliate marketing experts think about how to use profitable verticals to earn money on pop up ads in 2024

Verticals with mass appeal work good for pop ads earning (sweeps, casino, dating, downloads, etc.) because there isn’t much targeting available that you’d need for niche offers.

Nick Lenihan, Affiliate Marketing Expert

There are many things to pay attention to. It all depends on which type of campaigns, verticals, and conversion flow you’re testing.

A few clear examples are sweepstakes, dating, gambling, and apps.

Here are some recommendations on the vertical or type of offer – geo. Tier 1 geos tend to have good sweeps and dating offers, both on CC-submit and SOI/DOI conversion flows. But don’t forget about Tier 2 and Tier 3 geos as many times they have better-converting traffic, and you just need to find the right offer to make money. Also, many Tier 3 geos have a ton of volume available to buy.

Servando Silva, Affiliate Marketing Expert

Opt in for PUSH database, smart links, pin submits, Dating. Asian and African geos are for Dating. Euro geos are for pins.

imAttila, Affiliate Marketing Expert

How to make money with pop ads

How can you make money with pop-up ads? Let’s have a look.

Making money with pop ads relies on 3 main things: an offer, a landing page that loads quickly and a pop ad network. All of them are super important for your success.

Let’s say you’ve already chosen your offer and landing page. Now all you need to do is launch your campaign on the Pops network you’ve chosen.

Pop ads and what you need to start with them

Affiliate marketers tend to test the same offer in different networks to determine which one works better. Don’t give up on such practice: the same offer may show bad results in one network and bring a lot of conversions in the other one. By the way, it’s better to ask each network what traffic types it provides: popup or popunder. 

Let’s look at how to launch a campaign on the example of RichAds ad network. It works with popunder and clickunder formats. 

Register in a few clicks — and you are ready to launch your first campaign.

You need to just select pops ads. If you have any questions you can turn to your personal account manager whose contacts you will get after making a deposit. 

How to launch a pop ads campaign

Now we will tell you the most important parts about how to launch your pops campaign with RichAds!

1. Choose Performance Mode for better optimization

We recommend going with Performance Mode as it is the best choice for beginners. It’s a RichAds platform’s feature that helps with the optimization process. What does it do? It updates fresh whitelists everyday so you get the best traffic sources to effectively run your popunder campaign. That makes manual optimization less a necessity and you get way better results than by manually optimizing the campaign.

RichAds Performance Mode

2. Choose the device you will launch your campaign on

You can launch your pop ads campaign on Mobile, Tablet and Desktop. We recommend you always run separate campaigns for Mobile and Desktop as CPM bids and landing page formats for them vary.

Your account managers will help you to choose a profitable bid as they’re interested in your profit.

3. Set up Targeting options

RichAds platform provides plenty of parameters to target your campaign so that it hits the expected audience properly. Here’s a short summary of targeting parameters you can set up for your pops campaign:

Regional parametersTechnical parameters
CityOperating System (OS)
Browser language
Connection type
Carrier targeting
Manufacturers (Device brand)
Model (Device model)
Note that some targeting parameters are hidden in the button “Advanced settings”.

We recommend setting options as broad as possible in order to collect as much data on the best and least converting segments. It will help with optimization after the campaign has been running for a while and collect sufficient data on performing sources. According to this information you will be able to turn off the non-converting targeting options, traffic sources, and adjust schedule as if you see some time during the day brings better results.

4. Set up the impressions frequency

We strongly recommend to specify a Visit cap in order to avoid quick budget spend. Otherwise, users will see the ad endlessly. The recommended limit is 1 visit per user in the period of 1 day.

5. Start with Premium sources

We recommend starting your pops campaign on Premium sources as they show the highest performance, no matter what niche you promote. Also it’s better to turn all Premium sources on at the very start of the campaign. Only after a while your campaign has been on, you can know which are the most effective for sure. You can turn off the ineffective ones to optimize your campaign later.

Pops ads traffic sources

You can scale your campaign by turning on Standard and New (added not longer than 7 days) sources.

6. Adjust Whitelists to boost conversions

Whitelists are the lists of traffic sources that bring the best conversions for your offer. You can consult with your account manager from RichAds to provide you with a Whitelist picked exactly for your specific offer.

You can add poorly converting sources to Blocklists to prevent paying for what doesn’t work for you.

By RichAds statistics, using whitelists and blocklists increases ROI by 50%!

You can also set Automated rules for sources that by a specific condition (spend, conversion per period) will add sources either to block- or whitelists.

Here you can find the detailed tutorial on how to launch a pops campaign with RichAds step-by-step!

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

Optimization on popup traffic: how to get profit

Optimization plays an important role in working with pops. Without it, you will hardly achieve good results.

Sometimes, the campaign starts getting conversions on the first day, but it’s not necessary. Wait at least 2-3 days to get enough data. If you didn’t get any conversions, this is nothing to optimize here. Look for mistakes or try something else.

If you are lucky and get some conversions, think about what options you’ll optimize first: information about the users or traffic sources.

Optimization of traffic sources seems to be more challenging because of the great volumes of traffic.

The main goal of their optimization is to make block- and whitelists. Whitelists are the sources that bring conversions. Sources that cost much and bring no conversions are added to blacklists. To make a blocklist you should analyze traffic for 1-3 days. To make a quality whitelist you will need more time, for example, 7 days. 

It’s important to understand the structure of the traffic sources to make black- and whitelist. The smallest source is a separate website. Several websites construct a publisher and a few publishers make a zone.

Among the other parameters you can optimize those that you’ve set broadly in the first place, such as schedule, regions, device brand and models. For example if you’ve been running your campaign 24/7 and notice that at some time during the day you get less or no conversions at all — you can switch those hours off.

Pop ads earnings

Let’s have a look at the case studies to see how much you can make on pops. Earnings may vary in different countries and offers.

Here are some case studies to explore Pop ads earnings at RichAds:


The clock is ticking but pop up advertising is very much alive. And it’s not likely to change. This traffic source is time-tested and verified by experienced specialists. Affiliates still make money with popups. It’s time to launch pop ads too!

Choose promising advertising offers and profit from RichAds traffic.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

Frequently Asked Questions about Pops Traffic

What is the difference between push and pop traffic?

The main difference between pops and push is that the user does not subscribe to pops, he sees pop-up ads regardless of his desire. Respectively, the coverage of users is higher, but the type of advertising is more aggressive.

Also, pops allow you to reach not only Android, but also iOS users. It is worth mentioning that pop-ups require only a landing page, no need to make creatives.

How much does pop traffic cost in RichAds?

We offer pop traffic on CPM basis. If we talk about Tier 3, the cost per mile starts from $0.5, for Tier 1 — from $1.

How to check traffic volume for pops on different GEOs at RichAds?

RichAds offers traffic for over 250 countries. If you want to find out the traffic volume for a specific GEO, contact your manager, he will provide you with the latest statistics. You can also check this out on your own using Predictor feature in the campaign creation interface.

How to scale pop campaigns?

There are several ways to scale pop campaigns. First of all, you can launch a couple of campaigns for different GEOs and targeting.

In addition, we’d recommend to test the direct click format, it is similar to the pops one, but it targets only interested users. You can read more about the format here.

What are the best GEOs and verticals for pops at RichAds?

The top verticals for pops are:

  • Gambling,
  • Media,
  • Betting,
  • E-commerce.  

As for GEOs and specific bundles, they change quite often, so the RichAds team makes reports on top verticals and GEO every month. We advise you to subscribe to the tag “Best GEOs and Verticals at RichAds” not to miss the latest updates! The most recent report by November 2023 can be found here.

How can I pay for pop traffic at RichAds?

In RichAds, you can make a deposit via Wire transfer, Capitalist, Payoneer, as well as by a card.

Aksana Shakal
Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.

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