In this article, we will dwell on what are popups, popunders, and clickunders and how to work with them.
What are pop ads, popups, and popunders?
First, let’s deal with the terms. Pop ads or pops, popups, popunders, and clickunders: what does it all mean? Is it the same thing or not? You will know the answer in just a minute!
Let’s start from the very beginning: windows that appear up or under the opened window are examples of pop ads or pop up advertising (=pops).
Depending on the spot where the pop appears they are divided into:
- popup — a new tab appears up the page you’ve been on;
- popunder or clickunder — a new tab appears under the initial page.
Why should you try pop ads: pros and cons
Lots of affiliate marketers have started with pop traffic. It’s very popular among experienced affiliates. There are several reasons for it. Let’s figure out the pros and cons of this ad format.
Cons of pop ads:
- They may annoy users. That’s why it’s so important to set up the impressions’ frequency of your offers not to overtired your audience and not to lose money.
- Pops can affect the SEO of websites. We can’t be 100% sure but you should keep it in mind if you want to monetize your websites using pop traffic.
- There is bot traffic. It is said that pop traffic is full of bots. However, each network is constantly improving its instruments of blocking bot traffic to protect its reputation. It’s important to choose a network with high-quality traffic.
Pros of pop ads:
- The easiest format to master.
To attract you don’t have to use creatives (as in other ad formats). The only element you need is a converting landing page. The fewer elements between the customer and the target action, the easier it will be to test and learn.
- The most democratic bid price.
Pop traffic is cheaper than Facebook, Instagram, paid search, or native ads. It works according to the CPM (cost-per-mille) model where you pay for 1000 impressions. For this type of traffic, it’s the same as CPC (cost-per-click), since the conversion to the landing page occurs right after the click. CPM is used to make the calculation more convenient.
- Huge traffic volumes and widest audience outreach.
Pops can be seen on different entertaining websites with a huge number of users.
- Pop traffic works with consumer goods.
The audience here is quite diverse.
- Pops are adapted for different devices (desktops, laptops, mobiles, and tablets) and platforms (unlike push notifications they work with iOS).
- Easy to launch.
You need a traffic source (ad network), offer, and landing page. A landing page you can find in the affiliate network. You don’t have to think of creatives and banners.
How to generate pop traffic?
The user goes to the page with his favorite series. As a rule, such entertaining sources contain special code whereby the popup appears. Sometimes the user can be interrupted by the new page opened over the main one.
How can the user trigger this?
If the user deals with a popup, the advertising page will close a proper screen. But to return to his page he will have to perforce see the content of the popup. If the page looks attractive and the offer is timely the possibility to get conversion is quite high. The key point is to find your target audience.
The key point is to find your target audience
Popup format is the most aggressive form of pop ads. Whether or not you want the page will appear up the previous one. Popunders and clickunders are less obsessive in this regard. The user may not notice the new tab under the main one. He will look into its content a little bit later, at a more appropriate time.
Landing page: the key to conversion
Successful conversion in pop traffic fully depends on the landing page with the offer. This is the first and only possible chance to grab the user’s attention.
Conciseness and clarity of the message on the landing page are crucial speaking about pop ads. The user doesn’t have time to read huge texts with all the pros and cons of your offer.
Choose landing page with short texts and large font sizes — such pages should be maximum clear and notable.
Use clear calls to action (“click” and “register”) and bright images that can interest the user just in a second.
Traffic sources for popunder ads
To place the ads on the popups you don’t have to be the owner of the website with lots of visitors. Ad networks have already got the job done: collected publishers who agree to place ads on their websites. An affiliate marketer has no option but to find an appropriate ad network, for example, RichPops.
Popup vs popunder or clickunder: what to choose?
As you have already understood, popup is the most aggressive form of pop ads. It is both advantage and disadvantage. On one hand, in the right hands intruding helps to achieve high ROI. But on the other hand, this format can be too annoying, so the users will close the popups even without seeing the content.
In comparison with popups, the idea of using popunders looks much more attractive. This type of pops has a higher possibility to be seen. After finishing his own tasks the user will notice the popup and may get interested in its content. At this point, he is likely to look into the offer than when he is interrupted in the middle.
Both types of pops show nice results if the offer is proper. Mind the peculiarities of the offer while choosing between popup and popunder. Pops bring huge traffic volumes for a reasonable price. It’s cool for testing and newbies.
The example of offer promoted via popunder
Verticals working with pop ads
Pops reach broad audience of users with different needs. Choose offers that are suitable for such a diverse audience. Too directional offers may not perform well.
Concerning verticals, the following variants will work:
- apps & utilities;
How to launch popunder ads campaign
You’ve already chosen the offer and the landing page. Now you just have to launch your campaign in pop network you’ve chosen.
Affiliate marketers tend to test the same offer in different networks to determine which one works better. Don’t give up on such practice: the same offer may show bad results in one network and bring a lot of conversions in the other one. By the way, it’s better to ask each network what traffic types it provides: popup or popunder.
Let’s look how to launch campaign on the example of RichPops ad network. It works with popunder and clickunder formats.
Register in a few clicks — and you are ready to launch your first campaign. Select pop traffic type. If you have any questions you can turn to your personal account manager whose contacts you will see after registration and making a deposit.
What to set up at launch:
1. Conversion tracking
After the campaign launching, you will start to get conversions. To optimize your campaign you should know where the leads come from (to blacklist non-converting sources). So, you should set up conversion tracking on the ad network’s side. There are three ways to do this: postback, pixel, and image.
Copy the link from your ad network account and paste it in your account in the affiliate network.
Here you can find the instruction on how to set up conversion tracking.
2. Choosing the bid
RichPops works on CPM (cost-per-mille). Here you pay for 1000 impressions. The amount of traffic depends on the bid. If it is too low, your campaign will be in short of traffic or there will be no traffic at all.
Your account manager will help you to choose a profitable bid as he is interested in your profit. Besides, you can see the bids in different GEOs here.
Average bid statistics for February 25, 2020
Each affiliate marketer has his own strategy of choosing the bid. Someone starts with the average bid in the GEO or choose the lower value — all these methods will work. Sometimes for GEOs with high competition (from Tier 1) the option with a little high bid works well.
3. Set up targeting parameters
To work with pop ads successfully it’s necessary to set up targeting parameters. Some of them need to be set up right after campaign launching, for example, a campaign for mobile traffic for a certain mobile network. Others — after getting first results (for example, to switch off some non-performing websites, publishers, or zones).
There are 14 parameters available for RichPops:
Note that some targeting parameters are hidden in the button “Advanced settings”. 😉
4. Set up the impressions frequency
Pop traffic is quite an obsessive format. It’s better not to bother users once again — it just decreases the possibility of conversion. The perfect variant is to set up the limit of 1 visit per day. If you need a more unique audience you can choose the limit of 1 impression per day.
Optimization: how to get profit
Optimization plays an important role in working with pop ads. Without it, you will hardly achieve good results. Blacklisting non-converting sources allow getting profit.
The main goal of optimization is to make black- and whitelists. Sources that cost much and bring no conversions are added to blacklists. To make a blacklist you should analyze traffic for 1-3 days. Whitelists are the sources that bring conversions. To make a quality whitelist you will need more time, for example, 7 days.
It’s important to understand the structure of the traffic sources to make black- and whitelist. The smallest source is a separate website. Several websites form a publisher and a few publishers make a zone.
Here you can know more details about making black- and whitelists.
The clock is ticking but popunder ads is very much alive. And it’s not likely to change. This traffic source is time-tested and verified by experienced specialists.
Launch a high-quality traffic campaign here.