Popunders and clickunders are one of the oldest ad formats. Time passes, and they still convert. There is usually one challenge: finding a popunder network that matches your offer.
Those who did not cope with this difficult task say that pop ads do not work and change traffic sources. Other affiliate marketers have found suitable network options. Now they run campaigns with the good old pop format and get profit.
We’ll help you choose the best popunder (aka clickunder) network, but first, evaluate how many different networks options there are.
You can know what popup, popunder or pop ads are here.
List of 30 available clickunder and popunder networks
Pop advertising has existed in one form or another for over 20 years. It is not surprising that many networks are providing such traffic.
But there is only one problem: there are too many options to choose from. And there is no guarantee that they are all good.
We have compiled for you a list of ad networks in which you can work with pop traffic.
One important point: we do not guarantee that all networks below will deliver high-quality popunder traffic.
30 popunder ads networks in alphabetical order
You could use this list if you decide to research the sources yourself and choose the popunder network you like. Perhaps, here you will find networks that you didn’t know about before.
Below, you will find the algorithm by which you can evaluate the ad network with popunders.
Which pop traffic networks are we going to compare?
To not turn this post into an endless comparison, we have selected 9 large reliable networks that deal with popunder traffic. In our opinion, these are the main competitors in a pop format.
These are different resources: large and small. In some pops is the only format that the ad network deals with, others are multi-format, and it’s one of the options.
We will compare them according to different parameters to determine which popunder network is the best in 2021.
These are pop networks included in the review
What is important to consider when choosing a top pop ads network?
Whatever you run, you have to test. There is no other way to check the popunder network. Here it is important to understand that each advertising network has its own sites where they show ads. Therefore, successful offers in one network may not work in another at all, even if you implement the same settings. This is the whole unpredictability of pop traffic.
Be prepared for one more instability of the advertising world: within the framework of one good network, you can face failed geos. This is not yet an indication that the entire network is not suitable for you. Just keep this in mind.
And now, let’s get to the point. We will consider the top pop ads networks according to important parameters.
We hope, this will help you to understand in which ad networks you can launch tests and which it’s better not to.
Choosing the best pop ads platform without bot traffic
The biggest problem with pop traffic is bots. In any advertising network, they are in one or another quantity.
In the best ones, bot traffic does not exceed 10% of the total. Of course, there are even more significant numbers.
When searching for the source of pop traffic, it would be good to understand what steps the network itself takes to fight bots. It is better to know this before you run the test and see that there are many bots.
For example, RichAds, in addition to built-in tools for checking traffic, has included an additional verification via Adscore.
|Antifraud Solutions||platform’s technology based on big data + verification by AdScore||manual and automatic bot filtering||fraud prevention technology||+||+||—||+||—||+|
“-” no information in open sources
Briefly with RichAds: Start with pop traffic
Compare available traffic buying models
+ minimum bid and deposit
There are several models according to which you can buy traffic from ad networks: CPC, CPM, and CPA.
- CPC — payment for each click (in case of pop traffic — for each visit to the landing page);
- CPM — payment for 1000 visits;
- CPA — payment for the targeted action on the page after visiting the website.
CPC vs. CPM: Which Payment Model to Choose?
Each network works on one or more models. It’s hard to say which one is better or worse. Each affiliate has its own methods and preferences.
The choice also depends on how high-quality and suitable traffic is in the advertising network. If you’re sure it’s incredible, you can start with CPC. If you’re not sure, take precautions and start with CPM. Test, and the more options you have, the better.
Not all ad networks immediately give access to the CPC model for pops. Sometimes it takes some time to do this. We did not include such networks in our comparison.
As for the choice of the top popunder network, the minimum payment here is not so well-defined. But if a network representative claims that they have the coolest traffic and you don’t want to leave, their minimum payment must be large.
|Minimum CPM||>$0.3 CPM on Premium sources||>$0.1||—||>$0.3||—||from $0.2 to $3.4||$0.5 – $4||$1.00||$0.5|
|Minimum deposit||$100||$200||$100||$100||$100||$200||$100||$5.00 for PayPal; $500 for Wire Transfer||$5|
Evaluating top verticals in different popunder networks
It isn’t easy to choose the best popunder (aka clickunder) network for any offer. Everything again depends on the audience of each particular campaign.
No network is best for all verticals at once. As a rule, there are 4-5 niches that show good results. You should be guided by them when choosing a network: if they convert for others, they may work for you.
The top verticals list can be found from open sources, for example, on the main page of the network’s website. There is one catch here: advertising trends are volatile, and it is not a fact that what converted well at the time of the last update of the site works now.
Talk to the network’s managers to get the latest data. They will definitely be aware of what’s on the top right now.
We have compiled for you top niches from the best popunder networks for today.
|Betting||Leadgen||—||Mobile app installs||—||—||Sweeps||—||—|
|Adalt||+ with pre-landing page||—||—||+||—||—||—||—||—|
Check out the available targeting options
To use pop traffic effectively, you need targeting (on pops, all the targeting options are technical). You won’t know the age or interests of the users.
At the same time, technical parameters are also important and significantly affect the profit. Different devices, OS, specific carriers, and other parameters will help narrow down the number of users who will be shown your ad and reduce your spending.
Some targets, such as country, are best configured during the launching. RichAds experts advise launching each campaign on separate geo. It will simplify optimization.
Another important parameter for launching is the browser language. You will hardly find this targeting option even among the most popular ad networks. Countries with several languages need to limit their audience to a specific language group using a particular language.
On the RichAds platform, when setting up a campaign for multilingual geo, special tips about which languages are on top appear. It will help you prepare landing pages in different languages and launch as thoughtfully as possible.
Evaluating automated tools for work
Huge volumes of traffic distinguish pops. Auto optimization tools make life a lot easier for affiliates.
The simplest and most common feature is Target CPA. Many ad networks have it. This option allows you to set the optimal CPA for the campaign. After connecting the transfer of conversions to the network side, automatic optimization will reduce the cost of the conversion.
But there are also more complicated functions. For example, only the three most advanced networks have Automated rules. RichAds is one of them. Such rules allow you to create black- and whitelists automatically and much more according to the parameters you specify. Automated rules are the superpower of any media buyer because it makes a lot of time and produces good results.
Another great feature for those who want to save money on bids is Micro Bidding. With its help, you can set different bids for different parameters. If some sources give you a lot of conversions in your campaign, but they are expensive, you can reduce the bid cost for them. Only RichAds has this feature.
Check out tutorials that can make the job easier
If you are just getting started with pops, you cannot do it without training materials. Popunders are positioned as the simplest advertising format for beginners because there is no need to prepare banners, the user immediately goes to the landing page.
It seems that there is nothing difficult in launching such a format. But this is not the case. There are always peculiarities to consider.
Please note what the advertising network does for its clients. Are there tutorials, webinars, or anything else that can make the job easier? If you are a beginner and are choosing the best popunder network to start, this is a very important criterion.
For their clients who are just starting to work with pop traffic, the RichAds team has prepared a webinar in which experts answer all the questions of beginners.
Also, we have collected over 100 answers to the most popular questions about popunders from affiliate marketing experts. Mistakes, tips for optimization, and parameter estimation — all this is in the e-book.
When you need to choose the best popunder network, the answer is never clear: this or that. As a rule, to understand which of the networks is the best for a particular offer, you need to test. But besides this, you now know what important parameters to pay attention to before starting the test.
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