Best Pop Ads Networks in 2022

Popunders and clickunders are one of the oldest ad formats. Time passes, and they still convert. One challenge is finding a popunder network that matches your offer.

Those who did not cope with this difficult task say that pop ads do not work and change traffic sources. Other affiliate marketers have found suitable network options. Now they run campaigns with the good old pop format and make a profit.

We’ll help you choose the best popunder (aka clickunder) network, but first, evaluate how many different network options there are.

You can know what popup, popunder or pop ads are here.

 List of 30 available clickunder and popunder networks

Pop advertising has existed in one form or another for over 20 years. It is not surprising that many networks are providing such traffic.

But there is only one problem: there are too many options to choose from. And there is no guarantee that they are all good.

We have compiled for you a list of ad networks in which you can work with pop traffic.

One important point: we do not guarantee that all networks below will deliver high-quality popunder traffic.

30 popunder ads networks in alphabetical order

You could use this list if you decide to research the sources yourself and choose the popunder network you like. Perhaps you will find networks you didn’t know about before.

Below, you will find the algorithm by which you can evaluate the ad network with popunders.

Which pop traffic networks are we going to compare?

To not turn this post into an endless comparison, we have selected 9 large reliable networks that deal with popunder traffic. In our opinion, these are the main competitors in a pop format.

These are different resources: large and small. In some pops is the only format that the ad network deals with, others are multi-format, and it’s one of the options.

We will compare them according to different parameters to determine which popunder network is the best in 2022.

These are pop networks included in the review
RichAds
Zeropark
Сlickadu
PropellerAds
Adcash
Admaven
Adsterra
Popads
Popcash

What is important to consider when choosing a top pop ads network?

Whatever you run, you have to test. There is no other way to check the popunder network. Here it is important to understand that each advertising network has its own sites where they show ads. Therefore, successful offers in one network may not work in another at all, even if you implement the same settings. This is the whole unpredictability of pop traffic.

Be prepared for one more instability of the advertising world: within the framework of one good network, you can face failed geos. This is not yet an indication that the entire network is unsuitable for you. Just keep this in mind.

And now, let’s get to the point. We will consider the top pop ads networks according to important parameters.

We hope this will help you understand which ad networks you can launch tests and which it’s better not to.

Choosing the best pop ads platform without bot traffic

The biggest problem with pop traffic is bots. In any advertising network, they are in one or another quantity.

In the best ones, bot traffic does not exceed 10% of the total. Of course, there are even more significant numbers.

When searching for the source of pop traffic, it would be good to understand what steps the network itself takes to fight bots. It is better to know this before you run the test and see that there are many bots.

For example, RichAds, in addition to built-in tools for checking traffic, has included an additional verification via Adscore.

Ad network	RichAds	Zeropark	PropellerAds	Сlickadu	Adcash	Admaven	Adsterra	Popads	Popcash
Antifraud Solutions	platform’s technology based on big data + verification by AdScore	manual and automatic bot filtering	fraud prevention technology	+	+	—	+	—	+

“-” no information in open sources

Briefly with RichAds: Start with pop traffic

Compare available traffic buying models + minimum bid and deposit

There are several models for buying traffic from ad networks: CPC, CPM, and CPA.

• CPC — payment for each click (in case of pop traffic — for each visit to the landing page);
• CPM — payment for 1000 visits;
• CPA — payment for the targeted action on the page after visiting the website.

Each network works on one or more models. It’s hard to say which one is better or worse. Each affiliate has its own methods and preferences.

The choice also depends on how high-quality and suitable traffic is in the advertising network. If you’re sure it’s incredible, you can start with CPC. If you’re not sure, take precautions and start with CPM. Test, and the more options you have, the better.

Not all ad networks immediately give access to the CPC model for pops. Sometimes it takes some time to do this. We did not include such networks in our comparison.

RichAds Team

As for the choice of the top popunder network, the minimum payment here is not so well-defined. But if a network representative claims that they have the coolest traffic and you don’t want to leave, their minimum payment must be large.

Ad network	RichAds	Zeropark	PropellerAds	Сlickadu	Adcash	Admaven	Adsterra	Popads	Popcash
CPC/CPM/CPA	-/+/-	-/+/-	-/+/-	-/+/-	-/+/-	-/+/-	-/+/-	-/+/-	/+/-
Minimum CPM	>$0.5 CPM on Premium sources	>$0.1	—	>$0.3	—	from $0.2 to $3.4	$0.5 – $4	$1.00	$0.5
Minimum deposit	$100	$200	$100	$100	$100	$200	$100	$5.00 for PayPal; $500 for Wire Transfer	$5

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Evaluating top verticals in different popunder networks

It isn’t easy to choose the best popunder (aka clickunder) network for any offer. Everything again depends on the audience of each particular campaign.

No network is best for all verticals at once. As a rule, 4-5 niches show good results. They should guide you when choosing a network: if they convert for others, they may work for you.

The top verticals list can be found from open sources, for example, on the main page of the network’s website. There is one catch here: advertising trends are volatile, and it is not a fact that what converted well at the time of the site’s last update works now.

Talk to the network’s managers to get the latest data. They will definitely be aware of what’s on the top right now.

We have compiled for you top niches from the best popunder networks for today.

Ad network	RichAds	Zeropark	PropellerAds	Сlickadu	Adcash	Admaven	Adsterra	Popads	Popcash
Vertical	Antivirus	eCommerce	—	Utilites	—	—	Gambling	—	—
	Dating	Sweeps	—	Dating	—	—	Subscriptions	—	—
	Installs	Downloads	—	Soft	—	—	Finance	—	—
	Betting	Leadgen	—	Mobile app installs	—	—	Sweeps	—	—
	Gambling	Nutra	—	VPN	—	—	VPN	—	—
	VPN	Gaming	—		—	—		—	—
Adult	+	—	—	+	—	—	—	—	—

Check out the available targeting options

To use pop traffic effectively, you need targeting (on pops, all the targeting options are technical). You won’t know the age or interests of the users.

At the same time, technical parameters are also important and significantly affect the profit. Different devices, OS, specific carriers, and other parameters will help narrow down the number of users who will be shown your ad and reduce your spending.

Some targets, such as country, are best configured during the launching. RichAds experts advise launching each campaign on separate geo. It will simplify optimization.

Another important parameter for launching is the browser language. You will hardly find this targeting option even among the most popular ad networks. Countries with several languages need to limit their audience to a specific language group using a particular language.

Targeting	RichAds	Сlickadu	PropellerAds	Zeropark	AdMaven	Adcash	Adsterra	Popads	Popcash
Device	+	+	+	+	+	+	+	+	–
OS	+	+	+	+	+	+	+	+	+
Carrier	+		+	+	+	–	+	–	–
Region/City	+	+	+/-	+/-	+/-	+	+/-	+/-	+/-
ISp	+	+	premium	+	+	+	–	–	–
Browser Language	+	+	+	+	+	+	+	+	–
Browser	+	+	+	+	+	+	+	+	–
Connection Type	+	+	+	+	+	+	–	+	–
Manufacturers	+	–	–	–	–	–	–	–	–
Models	+	–	–	–	–	–	–	+	–

Evaluating automated tools for work

Huge volumes of traffic distinguish pops. Auto optimization tools make life a lot easier for affiliates.

The simplest and most common feature is Target CPA. Many ad networks have it. This option allows you to set the optimal CPA for the campaign. After connecting the transfer of conversions to the network side, automatic optimization will reduce the conversion cost.

But there are also more complicated functions. For example, only the three most advanced networks have Automated rules. RichAds is one of them. Such rules allow you to automatically create black- and whitelists and much more according to the parameters you specify. Automated rules are the superpower of any media buyer because it takes time and produces good results.

Another great feature for those who want to save money on bids is Micro Bidding. With its help, you can set different bids for different parameters. If some sources give you a lot of conversions in your campaign but are expensive, you can reduce the bid cost for them. Only RichAds has this feature.

Last but not least goes Performance Mode function. It’s an exclusive algorithm that automatically creates black and whitelists according to your campaigns settings and renews them daily. What’s more it provides the freshest and most converting traffic without zero efforts from a marketer’s side.

	RichAds	Сlickadu	PropellerAds	Zeropark	AdMaven	Adcash	Adsterra	Popads	Popcash
Microbidding	+	–	–	+	+	–	–	–	–
Automated rules	+	–	+	+	–	–	–	–	–
Target CPA	+	–	+	+	–	+	–	–	+
Performance Mode	+	–	–	–	–	–	–	–	–

Check out tutorials that can make the job easier

You cannot do it without training materials if you are just starting with pops. Popunders are positioned as the simplest advertising format for beginners because there is no need to prepare banners, the user immediately goes to the landing page.

It seems that there is nothing difficult in launching such a format. But this is not the case. There are always peculiarities to consider.

Please note what the advertising network does for its clients. Are there tutorials, webinars, or anything else that can make the job easier? This is a very important criterion if you are a beginner and are choosing the best popunder network to start.

For their clients who are just starting to work with pop traffic, the RichAds team has prepared a webinar in which experts answer all beginners’ questions.

Also, we have collected over 100 answers to the most popular questions about popunders from affiliate marketing experts. Mistakes, tips for optimization, and parameter estimation — are all in the e-book. 

Conclusion

When you need to choose the best popunder network, the answer is never clear: this or that. As a rule, to understand which of the networks is the best for a particular offer, you need to test. But besides this, you now know what important parameters to pay attention to before starting the test.

Test your ad campaigns with RichAds traffic

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Watch the video overview of RichAds ad platform

Here is the RichAds advertising platform overview for 2022.

In this overview, we’ll discuss several important questions:

• Ad formats available to launch at RichAds
• The best verticals to try
• Account types benefits
• Payment options at RichAds
• Where to find traffic insights
• Strategies for a start with RichAds
• How to deal with creatives
• How to set up the most suitable bid
• Targeting options to reach your clients with RichAds
• RichAds features for your success

After watching this video, you’ll know everything you need to start a successful ad campaign with your CPA offers.

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