How to choose the best pop ads network in 2025? Bonus: list of 30 popunder ads networks

Popunders and clickunders, since recently also known as on-click ads, are one of the oldest ad formats. Time passes, and they still convert. One challenge is finding a popunder network that matches your offer.

Those who did not cope with this difficult task say that pop ads do not work and change traffic sources. Other affiliate marketers have found suitable network options. Now they run campaigns with the good old pop format and make a profit.

We’ll help you choose the best popunder (aka clickunder) network, but first, evaluate how many different network options there are.

You can get to know what popup, popunder or pop ads are here.

The list of 30 available clickunder and popunder ad networks in 2025

Pop advertising has existed in one form or another for over 20 years. It is not surprising that many networks are providing such traffic. But there is only one problem: there are too many options to choose from. And there is no guarantee that they are all good.

We have compiled for you a list of pop ad networks in which you can work with pop traffic.

One important point: we do not guarantee that all networks below will deliver high-quality popunder traffic.

30 popunder ads networks in alphabetical order:

You could use this list if you decide to research the sources yourself and choose the popunder network you like. Perhaps you will find networks you didn’t know about before.

Below, you will find the algorithm by which you can evaluate the ad network with popunders.

Which pop traffic networks are we going to compare?

To not turn this post into an endless comparison, we have selected 9 large reliable networks that deal with pop-under traffic. In our opinion, these are the main competitors in a pop format.

These are different resources: large and small. In some pops is the only format that the ad network deals with, others are multi-format, and it’s one of the options.

We will compare them according to different parameters to determine which popunder network is the best in 2025.

This is the list of pop networks included in the review:
RichAds
Zeropark
Сlickadu
PropellerAds
Adcash
Admaven
Adsterra
Popads
Popcash

What is important to consider when choosing a top pop ads network?

Whatever you run, you have to test. There is no other way to check the popunder network. Here it is important to understand that each advertising network has its own sites where they show ads. Therefore, successful offers in one network may not work in another at all, even if you implement the same settings. This is the whole unpredictability of pop traffic.

Be prepared for one more instability of the advertising world: within the framework of one good network, you can face failed geos. This is not yet an indication that the entire network is unsuitable for you. Just keep this in mind.

And now, let’s get to the point. We will consider the top pop ads networks according to important parameters.

We hope this will help you understand which ad networks you can launch tests and which it’s better not to.

1. Choosing the best pop ads platform without bot traffic

The biggest problem with pop traffic is bots. In any advertising network, they are in one or another quantity.

Sometimes bots can sufficiently decrease the traffic quality and in the best case scenario bot traffic does not exceed 10% of the total. Of course, there are even more significant numbers.

When searching for the source of pop traffic, it would be good to understand what steps the network itself takes to fight bots. It is better to know this before you run the test and see that there are many bots. For example, RichAds ad network, in addition to built-in tools for checking traffic, has included an additional verification via Adscore.

“-” no information in open sources

Briefly with RichAds: Start with pop traffic

2. Compare available traffic buying models + minimum bid and deposit

There are several models for buying traffic from ad networks: CPC, CPM, and CPA.

• CPC — payment for each click (in case of pop traffic — for each visit to the landing page);
• CPM — payment for 1000 visits;
• CPA — payment for the targeted action on the page after visiting the website.

Each network works on one or more models. It’s hard to say which one is better or worse. Each affiliate has its own methods and preferences.

The choice also depends on how high-quality and suitable traffic is in the advertising network. If you’re sure it’s incredible, you can start with CPC. If you’re not sure, take precautions and start with CPM. Test, and the more options you have, the better.

As for the choice of the top popunder network, the minimum payment here is not so well-defined. But if a network representative claims that they have the coolest traffic and you don’t want to leave, their minimum payment must be large.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

3. Evaluating top verticals in different popunder networks

It isn’t easy to choose the most suitable popunder (aka clickunder) network for any offer. Everything again depends on the audience of each particular campaign.

No network is best for all verticals at once. As a rule, 4-5 niches show good results. They should guide you when choosing a network: if they convert for others, they may work for you.

The top verticals list can be found from open sources, for example, on the main page of the network’s website. There is one catch here: advertising trends are volatile, and it is not a fact that what converted well at the time of the site’s last update works now. Here are some our thoughts about 7 best verticals for pop ads and popunders in 2025.

Check out cases on RichAds pop traffic with different verticals:

• Casino offer with 74.48% ROI on pop ads in Japan
• Gambling offer in Bangladesh with 119% ROI using pop ads
• mVas offer on pop traffic in Peru with 180.58% ROI (CPA $0.32)

Talk to the network’s managers to get the latest data. They will definitely be aware of what’s on the top right now.

We have compiled for you top niches from the popunder networks for today.

4. Check out the available targeting options in pop-under network’s platforms

To use pop traffic effectively, you need targeting (on pops, all the targeting options are technical). You won’t know the age or interests of the users.

At the same time, technical parameters are also important and significantly affect the profit. Different devices, OS, specific carriers, and other parameters will help narrow down the number of users who will be shown your ad and reduce your spending.

Some targets, such as country, are best configured during the launching. RichAds experts advise launching each campaign on separate geo. It will simplify optimization.

Another important parameter for launching is the browser language. You will hardly find this targeting option even among the most popular ad networks. Countries with several languages need to limit their audience to a specific language group using a particular language.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

5. Evaluating automated tools for work in on-click ads networks

Huge volumes of traffic distinguish pops. Auto optimization tools make life a lot easier for affiliates. Here are some tools you might want to pay attention to while choosing a popunder ad network:

1. Target CPA

The simplest and most common feature is Target CPA. Many ad networks have it. This option allows you to set the optimal CPA for the campaign. After connecting the transfer of conversions to the network side, automatic optimization will reduce the conversion cost.

2. Automated rules

But there are also more complicated functions. For example, only the three most advanced networks have Automated rules. RichAds is one of them. Such rules allow you to automatically create black- and whitelists and much more according to the parameters you specify. Automated rules are the superpower of any media buyer because it saves time and produces good results.

3. Micro bidding

Another great feature for those who want to save money on bids is Micro Bidding. With its help, you can set different bids for different parameters. If some sources give you a lot of conversions in your campaign but are expensive, you can reduce the bid cost for them. Only RichAds advertising network has this feature.

4. Performance mode

Last but not least goes Performance Mode function. It’s an exclusive algorithm that automatically creates black and whitelists according to your campaigns settings and renews them daily. What’s more it provides the freshest and most converting traffic without zero efforts from a marketer’s side.

6. Check out popup and popunder ads tutorials that can make the job easier

Although popunders are considered to be the easiest format to handle, there are still many peculiarities beginners might now be familiar with. So if you are just starting with pops, it’s in your best interests to check for educational materials, like articles and video guides. Here are some of them:

• How to launch a successful pop ads campaign,
• 5 steps to a successful popunder ads test,
• PRO tips to increase your chances with pop ads.

Many pop ads networks manage blogs or hold webinars to explain how to start working with this ad format step-by-step. For example, you can always get a lot of useful insights in our blog! We regularly share content such as the webinar in which experts answer all beginners questions. Also we even made an e-book on solving the most common situations while working with pops traffic!

Watch the video overview of RichAds ad platform

RichAds’ YouTube-channel is a perfect source of educational materials and insights on the affiliate marketing industry. On our channel share guides, conference reports, webinars and cover such topics as ad campaigns launching, working with ad formats and popular verticals. We aim on uploading new content at least once a month!

Here is the RichAds advertising platform overview for 2025. In this overview, we’ll discuss several important questions:

After watching this video, you’ll know everything you need to start a successful ad campaign with your CPA offers.

Subscribe to our YouTube channel and click the bell icon not to miss new videos.

Conclusion

When you need to choose the best popunder network, the answer is never clear: this or that. As a rule, to understand which of the networks is the best for a particular offer, you need to test. But besides this, you now know what important parameters to pay attention to before starting the test.

We at RichAds have been providing high-quality traffic for popunder campaign for many years now! You can launch a pop ad campaign and get access to the top service of an advertising platform. Our geos’ coverage is over 200+ countries from Tier 3 to Tier 1! Run profitable campaigns on pops with RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.