The Best Verticals For Pop Ads and Popunders

If the system isn’t broken, then don’t try to fix it. This is why instead of trying to discover new ways to earn from pop ads, you should go for what is tried and true — like this list of best-performing pop ads verticals!

Pop ads are a great way to get traffic to your landing page or offer. They can be seen as an effective tool for marketing, and they’re relatively inexpensive compared with other forms of online advertising like PPC (pay-per-click) or banner ads.

Another benefit of using pop ads is the high volume of traffic that you can expect. Unlike other forms of advertising, many people are always viewing and clicking on pop-up ads. This means that you won’t run out of traffic, and you’ll be able to generate a lot of leads or sales from your campaigns even when thousands of other advertisers use the same traffic type.

But for pop ads to work well, you need to ensure that your offer is in one of the best product categories. Here are some of the best verticals for pop ads in 2021, which can give you an idea of what to run in 2022.

Every month the RichAds team makes a fresh report on the best verticals and GEOs at the platform for our clients. You can find all the reports under the tag Best GEOs and Verticals at RichAds

Top Offer Vertical #1: Mobile Carriers Content

When it comes to selecting an offer category for your pop ads, mobile carrier content is one of the best options as it is one of the most popular and high-converting verticals.

There are a few reasons why this category is so successful.

First, people are always on their mobile phones these days, about five to six hours on average. Also, according to BankMyCell, almost 90% of the world’s population owns a smartphone nowadays, which translates to 7.10 Billion users. That’s a lot of active audiences to promote to!

Second,  mobile carrier content is growing in popularity; in fact, it’s one of the fastest-growing online content verticals. People are always looking for ways to get entertained — whether it’s videos, music, sports, written content, social media apps, and more.  And when it comes to content, people are always interested in learning about the latest deals and offers from their mobile carriers.

What this means is that there is a lot of potential for growth with this type of advertising. And as more and more people become interested in mobile carrier content, your ads will become even more successful.

Third, this category has high conversion rates because of the easy conversion options with mobile offers. Some of the conversion flows include:

Here is an example of Mobile carriers content for pop up ads:

Top Offer Vertical #2: Antivirus and Desktop/Phone Cleaners

Antivirus and desktop/phone cleaners are some of the most profitable verticals for popunder ads.

The reason that this category is so popular is because of a few factors. First, people are always concerned about their device security and their personal data. They want to make sure that their computer and phone is free from viruses and that their privacy is protected. After all, there’s a lot of online threats these days.

Safeguarding their devices is a top priority for most people, and they’ll be looking out for new ways to help them do this. Plus, users don’t need to make a purchase right away for the application to work. People can buy it later on after the evaluation period or when they’re ready (whichever comes first). So if you’re offering an antivirus product, you’ll get a lot of attention, and most people will be interested in learning more.

Second, antivirus and desktop/phone cleaners are evergreen products that deal with online security. And because many people see these offers as solutions to their biggest concerns, they’re always looking for ways to upgrade or add additional products. If you can provide an edge over your competitors, you’ll be able to convert more leads into sales.

Third, this category has high conversion rates because of the easy conversion options with desktop/phone cleaner offers. Some of the conversion flows include:

  • Download and install,
  • Scan computer for viruses,
  • Download for free,
  • Get free trial.

Here’s one example of an antivirus clickunder ad:

Top Offer Vertical #3: Sweepstakes

Another one of the best verticals for pop campaigns is Sweepstakes. That’s because people are always looking to enter contests, giveaways, and sweepstakes to try their luck. Who doesn’t?

There are several reasons why this category is one of the best verticals to earn on pop ads. First, people are always looking to try their luck at winning something new or making money. This means that they likely have the mindset of “try it now, and if you don’t like it, you can always unsubscribe later.”

Second, sweepstakes have high conversion rates because of the low entry barrier. Most people are very willing to enter a contest knowing that they have a good chance to win something. In fact, many people see entering as part of their everyday activities! Will I be lucky today, or will I not?

To get more users to convert, bank on their mindset of losing something. Instead of saying they have a chance to win, say something like “don’t miss out”! The fear of missing out (or FOMO) is a psychological technique that is used to make people more impulsive and willing to take action. So if you can tap into this mindset of wanting to avoid FOMO, your conversions will go through the roof.

Third, this category has high conversion rates because of the easy conversion options with sweepstakes offers. Some of the best landing pages tell users to:

  • Answer a survey,
  • Input an email address to join,
  • Subscribe for free,
  • Enter contest.

Top Offer Vertical #4: Traffic Arbitrage

Traffic arbitrage is another one of the best niches for pop ads because it’s an evergreen promotion. After all, you won’t have to rely on your affiliate offers to be active to earn money!

In case you’re not familiar with the term, traffic arbitrage is the process of buying traffic from one source and reselling it at a higher price to another source. This means that you can make a profit by buying traffic at a lower price and then reselling it at a higher price. Advertisers are always looking for ways to get more traffic for their own products and services.

So how can you use this category to earn the most from clickunder ads?

First, you need to make sure that the traffic you buy is of high quality. This means that it comes from sources that are relevant and targeted to your offer. Make sure your sources are legitimate and clean and not from bot traffic. Otherwise, you’ll end up wasting money on bad traffic that doesn’t convert into sales.

To make the traffic relevant to what your own buyers need, you can add a survey form to your landing page and reroute traffic based on your audiences’ answers to the questions.

Plus, you should only purchase pop ads from worthwhile ad networks. The pop traffic here at RichAds is from pre-screened websites and publishers, ensuring that the impressions you get are of favorable quality for your traffic arbitrage business.

Second, there’s a low barrier of entry because all you need is some funds to purchase pop traffic. This allows you to enter the game quickly, take advantage of arbitrage opportunities, and start making money right away.

Here is an example of a website that earns from traffic arbitrage:

The website purchases traffic and then displays tons of ads (banner, native, and even pop ads). For a single click or view to their website, they earn from multiple impressions on the ads on its pages.

Top Offer Vertical #5: Gambling and Betting

The Casino, Gambling, and Betting vertical is great for pop ads if you have a smooth conversion funnel that takes cold traffic to warm customers. 

This category is one of the most lucrative and high-paying verticals in the affiliate marketing world. In fact, many people refer to it as the “holy grail” of affiliate marketing. If you’re willing to invest in a good landing page and conversion funnel, topped up with enticing free money upon First Time Deposit, then you can get a piece of that pie.

You also need to test which professional-looking and simple-looking landing pages work best. It usually depends on the offer and audience demographic. While professional prelanding pages work great, sometimes they all look the same. You have to differentiate yourself from your competitors.

Sometimes the simpler, the better. Take, for example, this landing page:


If you’re still on the fence about how to choose a vertical for popunder, consider one of these five options mentioned above. They are some of the most high-converting and lucrative verticals in the market, so you can’t go wrong with them.

But always remember to test and measure your results to fine-tune your campaigns for even better performance. The key is always to test and optimize.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Most popular


Subscribe to our blog