How to choose a traffic source for dating offers
Affiliate marketers used to choose pop, push, or Facebook traffic for dating offers. Facebook works great with dating offers due to the wide range of targeting options but the price for this kind of traffic is quite high. If you just start running campaigns and can’t spend large budgets try to launch dating campaigns using pop or push traffic.
Pops provide the greatest user coverage and low bid price. It’s a nice option for the newbies in affiliate marketing. Besides, pop traffic will give the possibility of easy testing, because it consists of just one important element — the landing page.
In this article, we will refer to the most user-friendly format of dating offers’ promotion — push traffic. Why push ads are good for dating? Push notification itself allows communicating head-to-head because the message is addressed directly to one person. You can’t get such an impact using other traffic types. It’s appropriate for private communication which is exactly dating.
How to run a Dating push campaign
The crucial element of successful conversion with push ads for Dating is creative. For the Dating vertical it’s essential to make it maximum close to real communication. Choose pretty photos of real people but not fashion models. The more push notification is similar to the message from a real person, the higher the possibility of conversion is.
Coming up with creatives you will be interested in how competitors promote their offers. The best solution for this vertical is not to choose photos that others are already using. Just imagine how strange it is when the user gets different messages from the same girl. It’s all because a few affiliate marketers have launched campaigns with the same creatives in one ad network. In this case, the possibility of conversion tends to zero.
Here are average CPC rates for push creatives in the dating vertical.
Korea — $0.0119
USA — $0.0296
Russia — $0.0262
Trends of push advertising in Dating
Now let’s move from theory to practice. How to start push ads Dating? Start with preparing different creatives.
Special for you we’ve prepared 11 approaches for push advertising in the Dating vertical. Unfortunately, push notifications network can’t divide traffic into men and women.
According to our statistics, the audience is split approximately by 60:40 in favor of men. That’s why we recommend making creatives for dating focusing on men.
Top converting approaches to push creatives for Dating vertical
The key point of using push notification for Dating is a format of a private message. It’s one of the most successful ad formats for Dating: maximum personalization and engagement.
Remember one thing: the girls on the push-notification, the pre-landing, and landing page should be similar to each other. If the landing page assumes a chat-bot with messaging where the girls send out her photos, it would be strange to see photos of another girl there 😳
Focus on the user’s moral integrity in the creative description: loneliness, urge to communicate, and get acquainted. Getting into the user’s “pain point” will help you increase CTR.
Disguise the main text of the creative under an informative article that tells users about new ways to find a couple or dating options.
- “7 ways to find a soul mate”
- “5 options for the perfect date”
- “10 messages to help you meet in social networks”
Add the phone number of the girl who is asking the user on a date to the creative. You can localize the creative by the number format — it must match the format of the country’s phone number that you have chosen as the geo.
Imitate a new message via creative. Select the icon of the messenger popular in particular geo as an icon. Messages with photo attachments work best. As a rule, they collect most of the clicks.
Popular social networks with photo content work well in the dating vertical, so you can use the Instagram icon on creatives. Photos of models will help attract attention if you offer to click on a creative and go to a profile with many similar shots.
Focus on the nationality of the girl whose photo you are posting on the creative. For example, Latin American women are popular worldwide, and such creatives will work especially well in the USA.
Create a simulated voice message from a beautiful girl. In the title of the creative, write the name of the girl who is sending the message, and in the description, specify the length of the message (in seconds).
Popular dating apps can be used as an idea for a creative. For example, a user can receive a message on Tinder, the icon of which can also be used on a creative.
In the creative description, you can specify the name and age of the girl who offers to meet. This way, you can approximately define the desired age category of your potential audience.
Simulating a video on a creative increases the CTR, so you can overlay the video play icon on the main image and select YouTube as the icon.
Specify the country and age limit on the creative. The 21+ limit will invoke curiosity, and you can choose the geo of your campaign as the country. It’s an excellent option for personalization.
How to Promote Dating with Native Ads read here.
How to choose messages’ language
One detail can spoil the dating. It’s a language. Of course, English is widely spread but the results will be better if you launch campaigns using the native language.
But what to do with multi-language countries, for example, India (Hindi and English), Canada (English and French), Belgium (French, Dutch, and German), or South Africa (11 official languages😱)? Some countries have one state language but English there is also used, for example, United Arab Emirates.
At RichAds you can set up targeting according to browser language — make creatives in different languages and you will reach “your” audience.
Find 5 services for translation here.
Secrets of choosing successful GEOs for Dating
The choice of converting GEO for your offers is already half of a success. Experienced affiliate marketers will assure you that there is no definite set of GEOs that will always be profitable. Affiliate marketing is a changeable sphere. What works well in one country today, tomorrow may not convert at all.
Our experts say that Western Europe, the USA, and South Korea are the countries where the Dating vertical shows great results for a long time. Other countries need testing and different approaches. There are cases where not very popular GEOs have shown good results just because the competition was low there.
How to increase CTR for dating offers
Personalization is a key to success in the Dating vertical. How to get it working with push notifications? Except for private messages and real selfies you can mention the city of the user. It’s a cool trick to show that your match is not so far away.
Each user will get a push notification indicating his city, for example, “Are you from London? Let’s meet each other!”.
Include macros [CITY] in the headline or message and the system will add the name of the city in the push notification.
Find 30 Ad Strategies to Increase CTR find here.
And, finally, the last tip: before starting to run dating offers, ask your affiliate network whether they accept leads from push traffic. CPA networks may have their preferences in traffic sources.
Have a nice launches of dating offers with RichPush!
And don’t forget to check out the last news, we’ve prepared the cool BONUSES special for you! 😉