Top 50 Affiliate Marketing Tools in 2021

Top 50 Affiliate Marketing Tools in 2021 from RichAds

No man is an island – this is definitely about affiliate marketing. Fortunately, many different helper services have come up to help affiliate marketers. In this post, we’ve compiled 50 best affiliate marketing tools (Free & Paid Options).

What is affiliate marketing tools?

Actually, what are we talking about? What other tools are needed if you have an offer and a selected ad network? Or you don’t need side traffic at all. Be that as it may, there are still many processes between choosing an offer and making a profit, and all of them can be facilitated.

What is Affiliate Marketing Tools?

Processes may vary depending on your direction of work in affiliate marketing. For each of these processes, there are tools that help to do everything more efficiently than without them.

The result is a rather long list of top affiliate marketing tools and plugins:

  • spy tools;
  • translation services;
  • free stocks with photos;
  • services for editing pictures;
  • landing page builders;
  • hostings;
  • trackers;
  • tools for automatic optimization.

Of course, this is not a complete list of what an affiliate marketer might need. There is always something else. But these are the most important things, which makes life much easier for both a beginner and an experienced specialist.

Why do you need essential tools for affiliate marketing?

Why do you need essential tools for affiliate marketing?

Of course, something can be done without them if you know a foreign language well and you are great at coming up with approaches for creatives that catch on. Or you are so masterful in the code that you can write a landing page without the help of landing page builders.

On the other hand, there is an affiliate marketing software that cannot be replaced. You will hardly count conversions using an Excel table, and check the data in different places is simply laborious.

Buying access to any helpers, you often have more profit than without them.

Plus, there is a lot of competition in affiliate marketing. And the tools allow you to be much more productive and faster, which gives you an edge over those who don’t use any affiliate marketers’ services.

Pros of affiliate marketing tools:

  • Help create better creatives and landing pages;
  • Save time;
  • Simplify testing and optimization processes.

Cons of affiliate marketing tools

The only disadvantage that can relate to top affiliate marketing tools is the money you spend on them. If you are a beginner and all tools need to be connected at one time, this can be significant for your wallet. Our recommendation is to start with the most important things — tracker and spy tool.

How to choose affiliate marketing tools

When choosing essential tools for affiliate marketing, pay attention to the following points:

  • Don’t be greedy to pay for what’s really important. For example, having a good tracker is the key to the whole process. It is definitely not worth saving on it.
  • If the tool is paid, see if there is a possibility of a free trial period.  This will help you evaluate the service and understand whether it is worth paying for it or not.
  • Pay attention to the available free functionality of the service. Sometimes features from the paid version just won’t be useful to you. This may apply to some hostings, for instance.

Let’s go!

Best affiliate marketing Spy Tools

Spy tools

Spy tools are a super important instrument for an affiliate marketer. They allow you to be in the know of what is popular in the market, what offers are converting, and what creatives are used by competitors. In addition, spy tools are a source of inspiration for creating your creatives.

You should not take ready-made creatives and landing pages from spy tools. Most likely, many users have already seen them and will ignore them. Find a cool option and use the idea in your own way.

Spy tools are also good for collecting additional technical information necessary for launching: it is better to launch mobile or desktop, which geo converts in certain verticals, popular OS, and user activity time.

Top 10 services for spying in affiliate marketing:

  • AdBeat the service shows which ads are being launched in more than 120 ad networks. There is an opportunity to use the service for free.
  • AdClarity Display the service provides data on 40 top countries of the world for PC, Mac, iOS, and Android.
  • AdMobiSpy 52 countries and 5 ad formats are available (banners, native ads, text ads, and more). 15 different filters and the ability to download promotional materials with one click.
  • AdPlexity 7 most popular ad formats are available (mobile, desktop, native, push, e-commerce, carriers, enterprise) and 75 countries. The service provides useful data (OC, audiences, and more). Unfortunately, it doesn’t have trials.
  • AdVault ads from 19 countries and 13 ad networks with native traffic.
  • BuzzSumo — a service that will be useful if you work with social and search. There are clues, a search for strategies, and more. You will have a 30-day trial to see if the service is right for you.
  • SEMrush this tool requires no introduction, but we’ll tell you anyway. It helps with keyword searches, ranking tracking, SEO templates. A 7-day trial is available for beginners.
  • SpyFu is a SEO and PPC tool. He will find all the possible keys. It indexes over 7 million results across 106 million domains.
  • The Search Monitor helps with keys and other useful technical info.
  • eSpionage the service promises the best SEM and SEO strategies and everything related to them.

How to spy Ads like a PRO? AdPlexity shares insights.

Best affiliate marketing Services for translation 

Services for translation 

At first glance, it may seem that Google Translate is enough if you run short advertising texts. But this option is far from the best. Your translations will lose to advertisements from local marketers.

Broken phrases from Google Translate will lose in fierce competition for user attention.

Why? Try to translate a few sentences from English into your native language using Google Translate. At this point, you will understand exactly why you need the best translation tool.

The right translation is always very important. It can make or break your campaigns, so always make sure you don’t use cheap services as you may save money on translations, but at the end of the day, you will lose conversions if your translation quality is bad.


KJ Rocker, Affiliate Marketing Expert

Ok, what are the best tools for translating in affiliate marketing?

  1. Reverso is a translator with more features than Google. By the way, it is very convenient to use this translator if you know the necessary foreign language a little bit. He will help you correctly translate individual phrases, check grammar and spelling. It is available in 14 languages: including Arabic, Hebrew, Turkish, and Japanese. All this is free and without registration.

  2. OneHourTranslation is a large paid service with professional translators. It supports 120 languages. They promise to work as quickly as possible.

  3. Transey is the service recommended by IamAttila in one of our e-books on affiliate marketing. According to him, the service is half the price of One Hour Translation and differs in that the texts are translated by native speakers.

  4. Gengo is another paid service for translating a variety of texts. It differs in that the translators have experience in working with advertising texts.

  5. Fiverr is a platform for finding various freelancers, including interpreters. However, there you can find a specialist in landing pages, design, and more.

This is how our top 5 affiliate marketing tools for translations look like.

Best affiliate marketing Free photo stocks

Free photo stocks

Where to get high-quality visuals so that your creatives will be attractive? Definitely not on the first page on a Google request.

Check out what the photo stocks offer. Pictures on them are of high quality and at the same time free. As a rule, stocks have different categories of images and search in different languages. Most of the pictures will be in English, so translate your requests if needed.

List of  5 best free photo stocks:

  1. Pixabay 1.9 million images + music and video;
  2. FreeStockImages the service has over 100.000 free photos;
  3. Picjumbo the service is divided into free and premium, but the free version has a lot of pictures. Also, under the photo you have chosen, the service shows similar options.
  4. All The Free Stock this photo stock is different in that you can also find icons, sounds, and videos there;
  5. Stock Up over 25.000+ free stock photos.

And if you’re looking for free icons, check out here. We have compiled an archive of over 300 icons for the 8 main verticals for you.

Best affiliate marketing Image editing services

Image editing services

Even the simplest ad formats require attractive banners. Using extra help to increase CTR has never done any harm.

In this block, we have collected tools for affiliate marketers that will help you create, improve, and compress images. If you need to make a cool infographic or design a picture with a quote from a messenger or social network, that’s not a problem either.

Amazing what you will need for a catchy visual, and all this is already compiled here.

If you don’t like to prepare visuals, you can contact your manager at RichAds, and we will make your creatives for free.


4 best picture editing tools:

  1. Canva is a basic service for editing pictures. There are thousands of templates to make beautiful pictures with inscriptions. Using the service, you can create images for Instagram, Facebook, and Youtube formats. Bonus: you can work with videos! Canva has a free version with extensive functionality, so you probably won’t need a paid version.
  2. Pixlr is a cool photo editor with a huge number of functions and effects. You can simply edit images, add fun filters (for example, drawn objects over a photo). There is a mobile version as well.
  3. Infogram is an indispensable tool for an internet marketer. People trust infographics, so this service will come in handy for you. In the free version, you get access to 37 types of infographics and 13 types of maps. In addition, you can animate objects.
  4. TinyPNG is a service that helps reduce the weight of your pictures. It’s useful when you want to reduce the loading speed of your landing page. And some ad networks place restrictions on the weight of creatives, so this service will be useful too.
Best affiliate marketing

Landing page builders

Of course, you can use ready-made landing pages from affiliate networks. It’s quick and easy: just take the link and add. At the same time, experts still prefer their own landing pages.

More often, I use my own landing pages because I know they work well. It never hurts to test network landers as well though.


Nick Lenihan, Affiliate Marketing Expert

Using ready-made landing pages, you miss a lot of testing tricks. Perhaps the page has a bad title, and you have to work hard to change something. Your own landing page is better, as it will at least differ from the one prepared by the affiliate network. Also, it will be easy to modify and test different funnel options.

If you’re a jack of all trades, you can write the website yourself using code. For others, a more affordable option will be the landing page builder — a simple tool for creating pages from templates.

We have compiled 5 tools for creating landing pages for affiliate marketing:

  1. Wix is ​​a free tool for creating landing pages. You will have to pay only for hosting! Artificial intelligence is built into the tool, which will offer several ready-made designs and content options in a couple of seconds.
    You can answer a few simple questions about the landing page’s purpose, and it will create a site from blocks with suitable text and images. All that remains is to edit it. The site has an open platform for developers with serverless data processing and simple options for coding. The price ranges from $8.5 to $24.5 per month.

  2. Instapage is another service for creating landing pages, but it’s more tailored to affiliates’ needs. In addition to the landing page builder, there are ample opportunities for testing and analysis: unlimited split testing, heat maps, dynamic text replacement. The service provides a 14-day free trial, and after the price per month is $149.

  3. is a service for creating landing pages. Please don’t mistake it for, as these are two different things. If you’re working with ads, you need the option. In fact, this builder is not much different from Wix, but in addition to its functions, it is possible to connect a bunch of plugins that will make your work easier. In this case, you do not have to work with the backend. Monthly prices range from $4 to $45, depending on the plan you choose.

  4. PureLander is a service that positions itself as a landing page builder for CPA offers from the start. Here’s a tool for affiliate marketing from the start. It allows you to upload someone else’s landing page and edit it using the most popular blocks to increase conversions: for example, you can insert a countdown on the page. In this case, it costs $25 for 6 months. Don’t think and try it!

  5. Leadpage is similar to Wix in terms of functionality, but it doesn’t have an AI option. The price ranges from $27 to $ 239 per month.

Affiliate marketing hostings

Ok, let’s say you now have a landing page. Some landing page builders provide free hosting depending on the plan you bought. But if you are actively working, this number of slots may not be enough.

In addition, all hostings are different, and for advertising, it is important that the page loads as quickly as possible. For some ad formats, such as popunders, experts recommend even choosing a hosting in the country closer to the one for which the ad is launched — everything for the page loads as quickly as possible.

You need a good server for your landing pages when driving pop traffic to them. You can get a lot of traffic very quickly, and this can cause your server to get sluggish (slow), which will kill your conversion rate. I recommend looking into getting hosting from a cloud-based service like DigitalOcean or Vultr. The results might surprise you.


Luke Kling, Affiliate Marketing Expert, rules premium affiliate community affLIFT

Here is a list of hosting recommended by our experts:

  1. is a service that Denis Zhitnyakov recently told us about. This is free hosting with unlimited domains. Using it is as simple as possible, if you have a folder with site files on your computer, you just need to enter one command to load the whole site to

  2. Timeweb is another service from Denis. He uses both. The difference between them is that this service is paid. You can choose the expected load based on this package. This hosting provides services for virtual hosting with a free domain and mail, you can choose the VDS option. It also has a large selection of domains.

  3. DigitalOcean — This hosting and the next one are chosen by Luke Kling, creator of the premium affiliate forum affLIFT. DigitalOcean is more appropriate for developers looking for an affordable cloud infrastructure than newbies. There are no free domain names, no backups, no SSL certificates that affiliate marketers need. But if you’re a coding pro, you can do it yourself. The service price is from $5 to $80.

  4. Vultr is a hosting provider that offers cloud servers. The reviews state that the service differs from competitors in a higher level of quality and performance. The hosting has two plans: Bare Metal and Dedicated Cloud. They are very similar in that they both provide you with a server via the cloud. The difference is that a dedicated cloud allows you to buy a fixed percentage of a dedicated server. For example, 25% or 50%, or even the entire package. Pricing starts at $2.5 to $120 per month.

  5. Amazon S3 + Cloudfront CDN is Nick Lenihan’s choice. This set consists of a highly programmable, secure fast content delivery network (CDN) and service for storing and protecting any amount of data.
Best affiliate marketing trackers

Trackers for affiliate marketers

So we are coming to the most important thing. Tracker is the most important assistant of an affiliate marketer. Without a tracker, launching any ad campaign is more like stumbling around in the dark.

All the data needed for analysis flows into it. It is in the tracker that you will see which campaigns are successful and which fail. In it, you can go deeper and see which creatives bring more response, track the technical parameters that show the best results (desktop or mobile, certain OS, or devices).

If you work with an ad network, choose a tracker integrated with it. Then it will be easier to set up the transfer of conversions so that all data goes into the tracker without distortion.

There are just a huge number of quality trackers on the market today. We will not talk about their features, you can read about them in one of our posts.

Here we will only show data about the availability of the trial period and the cost per month. This will be important for those who want to try and compare different trackers.

The tracker Trial period Cost per month
BeMob core features for free $49-449
Kochava 30 days $100
Keitaro 7 days $25-70
PeerClick core features for free $70-445
Binom 14 days $99
 $1 for the 1st month
Kintura 14 days $199-449
Voluum $69-449
AdsBridge 14 days $29-199
Appsflyer core features for free
RedTrack 14 days $49-199
OctoTracker 2600-8500 Р
Thrivetracker 14 days $35-79

How to use your tracker to get max profit from RichAds.

Best affiliate marketing  Automatic optimization tools

 Automatic optimization tools

Automatic optimization is a huge trend in 2021. It helps affiliate marketers to work easier. Basically, after a quick setting, auto-optimization does all the work for you.

What such tools can do:

  • create black- and whitelists according to the specified parameters;
  • disable non-converting creatives, browsers, devices
  • exclude anomalies;
  • turn off non-converting sources.

One of the popular auto-optimization tools used by many affiliate marketers is theOptimizer. It’s a third-party service that costs around $300 per month.

If you are not ready to pay such an amount monthly for auto-optimization, we have good news. On the RichAds platform, auto-optimization of campaigns is absolutely free. And our managers can help with the settings at first.

Learn more about Automated Rules: Media Buyer’s Superpower here.

Marketers face different challenges when launching their campaigns. Affiliate marketing tools and plugins are great at making them faster and easier. It doesn’t matter if you are spying on competitors or optimizing your campaign. Use these affiliate marketing tools review to make a profit from RichAds.

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Aksana Shakal
Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.

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