Popunder

Aksana Shakal
Jan 07, 2025
6 min

Popunder meaning

Popunder ad is a type of pop ads – one of the oldest types of online advertising. Popunder or clickunder is a new tab that appears under the previous page. This type of traffic directs the user right to the landing page with the offer.

Popunder advertising is one of the easiest ad formats for making convertions. A lot of affiliate marketers have started their way in the sphere with it as well as our experts. Low bid prices and huge traffic volumes make pop traffic attractive for learning and mastering. Mistakes every newbie makes are minimized by low bid price.

What is more popunders can be bought in a huge number of traffic sources. RichAds is an ad network that provide affiliates with this kind of ads.

Run ads on quality popunder traffic by RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How popunder uppear on the screen?

To go to the page with a special Javascript code or to click a certain part of the page is enough for the new browser window to appear. In other cases, the user also has to click the button or try to close a popup to trigger a new tab.

Whether or not you want the new page will appear under the previous one. Popunders and clickunders are less obsessive than popups in this regard. The user may not notice the new tab under the main one. He will look into its content a little bit later, at a more appropriate time. At this point, he is likely to make a conversion than when he is interrupted in the middle of surfing.

Pop-up or pop-under: which is better

Popunder ads examples

For earning with popunder ads you don’t have to use creatives (as in other ad formats) or possess advanced technical skills. The only element you need is a simple landing page. That’s what we call pop ads banners. The fewer elements between the customer and the target action, the easier it will be to test and learn. A landing page you can find in the affiliate network. You don’t have to think of creatives and banners.

Here are some examples of landing pages that affiliate marketers use for running popunder ads:

20+ examples of effective pop-up and popunder ads

Run ads on quality popunder traffic by RichAds!

Challenges in Popunder Campaign Management

One of the distinctive attributes of popunder ads is their potential to both benefit and drawback you—they have the ability to annoy users. This emphasizes the significance of carefully configuring the frequency of impressions for your offers. By doing so, you prevent overwhelming your audience and safeguard your financial investments.

Another pertinent matter concerning pop-unders involves bot-generated traffic. It’s important to acknowledge that bots infiltrate various ad formats to differing extents. Yet, advertising networks continually enhance their mechanisms for detecting and blocking bot traffic in order to uphold their credibility. As an affiliate marketer, you can also shield yourself from this by leveraging anti-bot tracking tools and exploring alternative strategies as outlined by our experts.

Optimization emerges as a pivotal aspect in effectively managing pop traffic. Post campaign launch, you’ll be inundated with copious amounts of data. It is advisable to meticulously process this data to eliminate sources that fail to generate conversions. To achieve success, a robust tracking tool and adeptness in analyzing extensive datasets are prerequisites.

Essential Insights for Initiating Popunder Ad Campaigns

Before delving into pop campaigns, it’s crucial to grasp the fundamental aspects:

Diverse Device and Platform Adaptability: Pops are optimized for a range of devices, including desktops, laptops, mobiles, and tablets. Additionally, they are compatible with various platforms, including iOS — an advantage not shared by push notifications.
Simplicity and Creative Freedom: Pop campaigns present a unique attribute where you don’t need to focus on creating banners or constantly updating visuals, unlike other ad formats. The user journey leading to the desired action involves minimal steps. This simplicity proves especially valuable for novice affiliate marketers; fewer variables in the equation simplify the process of identifying effective combinations.
Expansive Audience Reach: Pops have the capacity to engage a wide spectrum of users with diverse needs and interests. When selecting offers, opt for those that resonate with this multifaceted audience. It’s advisable to avoid offers that are overly specific, as they might not yield optimal performance.

These insights serve as a foundation as you embark on your journey into pop campaigns. By understanding the adaptability, simplicity, and audience dynamics associated with pops, you’re better equipped to make informed decisions and craft compelling campaigns.

How to launch a successful pop ads campaign

The best verticals to launch pop-under ad campaigns

Pops reach a broad audience of users with different needs. Choose offers that are suitable for such a diverse audience. Too directional offers may not perform well.

Concerning verticals, the following variants will work with pops:

Dating;
Gambling;
Betting;
E-Commerce;
Finance;
Sweepstakes;
Software & Utilities;
Smartlinks.

Where to buy popunder traffic?

RichAds ad network (previously known as RichPops) provides popunder traffic and work according to the CPM (cost-per-mille) model where you pay for 1000 impressions. In the case of pop traffic, it’s the same as the CPC (cost-per-click) model, since the shift to landing page occurs right after the click.

CPM is used to make the calculation more convenient. When it comes to prices, CPM costs at RichAds advertising network start from a minimum amount — $0.5 and they may differ according to GEO.

You can compare different traffic sources options in the article about the best popunder ad networks in 2025.

Run ads on quality popunder traffic by RichAds!

The best verticals and geos for Popunder ads at RichAds

The best geos and verticals for January, 2025

At the start of the year, it’s quite profitable to launch advertising campaigns on popunder traffic in the next geos: USA, Indonesia, Bangladesh, Japan, Peru, Ecuador. Note that popunders are very consistent, so the currently top performing geos might keep bringing profits for a long while!

The list of the best GEOs for Popunder traffic:

USA;
Indonesia;
Bangladesh;;
Japan;
Peru;
Ecuador.

The Best Verticals for Pop Ads

Recently, these four top verticals for popunder ads are being the most performing ones as of the start of 2025: Gambling, Media, Finance and Betting.

Gambling;
Media;
Finance;
Betting.

Best verticals for Pop ads at RichAds ad network

You can our regularly updated article on the best geos and verticals at RichAds to get on-time insights on current bundles for popunders!

Download e-book about Popunders for FREE

We want to make your way to success in affiliate marketing with pops as easily as possible. So we asked 7 top affiliate marketers about their experience of working with popunders. In our e-book, you’ll find the advanced guide and more than 100 answers to the most important questions about Popunders!

Download RichAds e-book about Popunders for FREE

Run ads on quality popunder traffic by RichAds!

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Aksana Shakal

Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.