Learn the Basics: What is Pop Traffic and Where to Buy It?

What is Pop Traffic?

One of the most popular forms of digital advertising is pop traffic. If you want hundreds of thousands or maybe millions of users to set eyes on your product or offer at an affordable price, it is definitely your number one choice.

However, using pop traffic is not as easy as it seems. You must first understand its twists and turns before launching a full-on campaign, else you might lose all your advertising budget in one sitting. To prevent this from happening, arm yourself with enough knowledge about this advertising type and how to utilize it fully before using it.

Different Types of Pop Traffic

Pop traffic, otherwise known as “pop-under”, “pop ads”, “pop-ups”, “pops”, “tab-under”, and “on-click ads”, is as its name implies — it pops up on the user’s screen. It opens a new browser window or tab and loads a full-paged ad.

This ad is also called “on-click ads” because it requires a click on any part of the publisher’s page to trigger the ad’s opening. It doesn’t matter whether the user clicks on text, images, links, buttons, or even just white space — as long as there is a click or scroll, the ad will open up.

There are different types of pop ads, one based on the mode of delivery and another based on targeting.

Pop ads based on delivery

1. Pop-up ads

These ads show up on top of the user’s active browser. They are effective because the ad is seen instantly, but it is ineffective since users right now absolutely hate anything that intrudes on their activities.

This is the most notorious type of pop traffic because of its intrusive nature. In fact, many browsers such as Google Chrome employ pop-up blockers because of the way they interrupt browsing, negatively affecting user experience.

2. Pop-under ads

Pop-under is the response of many traffic providers in reducing intrusion as instead of opening on top of the active browser, it opens underneath. The user will only be able to see it once he closes the active browser.

One way to catch the user’s attention that a new browser has opened up is to make the new browser’s icon on the user’s taskbar blink. Also, the advertiser can use sounds and enable video playing when the page opens up so that the user will have no choice but to check where the sound is coming from. The latter can reduce user experience as well, but at least the ad is not showing up “in your face”, as we call it.

It is not as effective as pop-ups when it comes to getting seen, but it is more effective in reducing ad irritation and, hence, receives a more favorable response to the offer.

3. Tab-under ads

Now instead of opening up a separate window, tab-under ads appear on the same active browser, just in a different tab. Much like pop-under, it is less intrusive and can catch the user’s attention by making the tab blink.

Pop ads based on Targeting

1. Contextual Pop Ads

These types of ads are displayed to users based on the content of the publisher website they are browsing. You can indicate keywords, domain names, or even choose topics to target. It allows you to buy pop traffic only from websites related to your offer.

2. Run of Network Pop Ads

In simple words, these ads don’t allow you to target based on keyword or topic. Any publisher website triggers your ads for as long as the user’s demographic fits your other targeting requirements (device, operating system, ISP, etc).

Is pop traffic effective?

Yes, pop traffic is still effective in 2021, and we suspect, in more years to come. Pop traffic ads are not as intrusive as they used to be, after all. The advertising networks have toned them down so that they do not interrupt the browsing experience of a site visitor.

Popunder and popup ads have been around for a long time, and these are still going strong, even with stricter requirements by ad networks and tougher ad-blocking technologies by browsers. Pop-up ads are the most common form of pop traffic, but that doesn’t mean you should ignore other forms such as pop-under and tab-under ads.

Affiliate Niches that Work with Pop Ads

Pop ads are a good way to advertise affiliate offers, but not all niches will work well with pop ads. Pop ads can be a great way to advertise products that appeal to impulse buyers because the ads only show up when users visit that page for an extended period.

So what offers usually fall under impulse purchases? These are as follows:

1. Health and Beauty

Prelanders that show how a person has effectively removed stretch marks, acne, and other imperfections (in short, beauty advertorials) are very popular with pop ads. These lead the user to purchase on the spot, especially if there is a free trial option.

2. Gambling and Betting

While many people believe gambling requires that you are calculated and calm when making bets, most who actually gamble are pretty impulsive. That’s why offers that feature casino games like poker and bingo are very popular with pop ads. If your affiliate offer requires an FTD (first-time deposit) to convert, you would need a more elaborate funnel.

3. Dating

Dating ads that look trustworthy and are free to sign-up often work best on pop ads. Recently though, the more niched the dating offer and target, the easier it is to convert audiences to members.

4. E-commerce Products

Niche products that you can position as a necessity right now also fall under impulse buys. Such products include UV sterilizer wands, GPS locator buttons, anti-snore items, and more.

5. Adult Products

Male enhancement pills and similar products have seen excellent performance when being promoted via adult pop ads. Keep in mind that these are usually only allowed when promoting on adult traffic. 

Some age groups respond well to such products, so target your audiences well or improve your landing pages to receive only clicks from your target audience.

Top verticals for pop traffic at RichAds, winter 2021:

Mobile Carriers Content
Antiviruses, Cleaners
Sweepstakes
Gambling

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Using Pop Traffic in Affiliate Marketing

If you’re thinking of using pop ads to promote your affiliate products, you might want to consider that many factors need to be taken into account beforehand. Here are some tips when it comes to using pop ads traffic to get you started.

Use Landing Pages or Prelanders

Do you know how to make pre-landers, or have you ever tried using one in any of your promotions? If you haven’t, now is the best time to learn. With pop traffic, having a landing page before the offer page helps warm up the audience. After all, they never intended to sign up for anything, much more purchasing anything, when you show the ad. You have to take them there.

To learn how to format a landing page that converts, visit this article on making converting landing pages for tips and tricks. You can also use landing page builders to make this task easier for you. Check our list of the best landing page builder tools to get started.

Target Properly

As we’ve already mentioned, pop ads have millions of traffic daily. If you make the mistake of running a campaign too broad, your budget can be used up within the first hour!

To avoid this from happening, you should filter the traffic you want to receive based on the following targeting options:

• geolocation (country, region, or cities),
• device (tablet, mobile, or desktop),
• operating system,
• browser,
• connection type,
• carrier,
• ISP.

These are just some of the basic targeting options. Depending on your ad network of choice, you may even be allowed to filter based on language, device model, IP, source or publisher, and website.

Limit the Frequency

Frequency is the number of times the same user sees your ad in a specific time period. The ideal frequency is one view per 12 or 24 hours. This frequency allows enough time for your ad to run its course without being seen too many times.

Exclusions or Blacklists

Unless you have a very specific audience that would benefit from what you’re selling, it is best to avoid exclusions in the beginning. The more information about the traffic sources you get, the better your decisions when it comes to which pop traffic sources to stop and which to continue running.

In the end, this allows for improved targeting and fewer irrelevant clicks. Make sure that you do not limit your ad too quickly; else, you might not get enough data to see whether your affiliate offer works or not.

Test and Optimize

Like any other advertising campaign, you must take the time to test and optimize your pop traffic campaign. You can do this by changing your ad copy based on your test results or disabling non-performing sources. A split-test between desktop and mobile pop traffic can help as well.

Also, you must adjust your campaign based on its performance. RichAds has a decent Reports section which tells you where your ads are shown and how many times. If you can set up conversion tracking, that would be even better as you will have an accurate idea of where the conversion came from.

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

How To Start Getting Pop Traffic

It’s easy to get pop ads traffic. To help you get the best pop traffic, we’ve outlined the steps below.

First, you need to sign up with a reputable advertising network. Because of the nature of pop ads, it’s easy for dubious companies to inflate the traffic you get to charge you more. Working with a trustworthy network is essential to avoid getting bots and fraudulent traffic.

Reputable traffic networks have their own security systems set to prevent their publishers from sending suspicious traffic to your ads. One good choice is, of course, RichAds.

Second, once you’ve signed up, you need to top up your account with advertising funds. You can’t start running campaigns until you’ve added funds. Sure, you can set up campaigns even without money in your account, but it won’t start running until you add some. Here at RichAds, the minimum funding amount is $100.

Third, prepare your landing pages. As I’ve said over and over again, pre-landers are crucial if you want to increase your chances of conversions when you buy cheap pop traffic.

Finally, create your ad campaign. Check this article on creating a successful pop ads campaign for more details on how to do this properly.

Once this is done, all you have to do is wait for the team to approve your campaign, then you can expect traffic to pour in. That’s it! Simple, isn’t it?

How To Use Pop Traffic To Drive Sales

The technique you need to use when driving sales to e-commerce products is the same as when using pop traffic for affiliate marketing, which we discussed above.

If you are promoting your own product, then there is one additional step that you need to have: an elaborate conversion funnel.

Conversion funnels allow you to provide your potential customers with information before you even start promoting your product. It takes them from being a cold customer when you catch their attention, to gaining interest in your offer, to deciding to partake of the offer, to actually taking action. The last one constitutes a purchase. This process is called the AIDA Framework.

Pop ads are very helpful for e-commerce businesses as it allows you to get more visitors to your website at a fraction of a price than when using PPC traffic from search ad networks.

Furthermore, you don’t have to wait too long for traffic to start coming in like in SEO, which takes months to years before you see any results. With pop traffic, as soon as your ad campaign is approved, you start getting traffic! It is up to you to optimize your landing page to lead the customer to a sale.

Final Thoughts on Using Pop Traffic

Pop ads are a great way to drive traffic and sales. However, keep in mind that pops, just like all other forms of online marketing, come with their cons.

One problem with using pop traffic is that there is the risk of having bots bringing you fake clicks and conversions, which will result in wasted ad money. Another thing is that there is a high chance of running out of budget quickly before meeting expected results due to the high volume of traffic.

However, all these cons can be mitigated by specific actions on your part, such as choosing to work with reputable traffic networks, targeting your audiences properly, using tools to block bot and suspicious traffic, and monitoring your ads routinely.

In the end, if you know how to manage pop traffic well, then you can significantly benefit from using it to earn thousands from a single offer. The key is to test and optimize, test and optimize, and again, test and optimize!

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Do you want to try something familiar to popunder ads? Here we are with the new advertising format. Domain Redirect traffic shows 7 times higher CR than Pop ads!