Onclick ads

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Onclick ads meaning

Onclick ads are a type of pops advertising — one of the oldest ad formats on the internet. Onclick ads appear in a new tab under the browser page the user is on, which is exactly the same as popunders work.

The opening of a new tab initiates after a user happens to click somewhere on a page with a certain Javascript code. The newly opened page is called a landing page, it preserves the offer straight to the user. Since onclick ads present the offer straight away, there’s no need for many creatives and banners in between.

Apart from onclick ads, popunder and clickunder that appear under the page, there is one more kind of pops advertising — popup. In popup’s case, the new tab appears right above the one the user’s on.

What is the difference between onclick ads, popunder and clickunder?

The answer is quite simple, they are all the same. On-click ads, popunder and clickunder are the same ad format called by many names.

This is important to keep in mind as you might see it’s called different by ad networks that run popunder traffic.

The main advantages of onclick ads

Onclick ads can solve many problems marketers come across while advertising via another ad formats. For example, one can consider on-click advertising to have such benefits as:

  • Avoiding banner blindness
    It is really hard to miss onclick ads as they appear in a completely new browser tab. Yet, they are less intrusive than popups, which appear above the page. One way or another the user will notice the new tab and get to see the offer.
  • No restrictions on landing page content
    Many traffic sources set tight limitations on advertising, let’s say, online casinos and sportsbooks, for example, Google and Facebook. This turns into a constant pain for marketers who advertise on those platforms. But for onclick ads there are no restrictions, as prelanding or landing pages might present any content.
  • Easy to start a campaign on
    On-click ads are one of the easiest ad formats to master. The only things required are a converting landing or prelanding page, since they are the only creative, and basic targeting parameters. Even a marketer who comes across this ad format for the time will take minutes to get their first ad campaign launched.
  • Affordable bids with wide GEO coverage
    You can start an onclick ads campaign on almost any GEO at a relatively low price. For example, at RichAds ad network there are over 200 GEOs to start a popunder campaign. The CPM bid starts from $0.5 for Tier 3, and from $1 for Tier 1.

What is RichAds?
🔝 Push and pop ads,
🔼 Direct click traffic,
🔝 CPM for domain ads starts from $1.5,
⏫ CPC for push ads starts from $0.005,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 GEOs.

The best verticals for onclick ads

There is a generic list of niches that work well with popunder traffic. However, from year to year, the leaders of this list change. For example, in 2024, the trend towards protecting devices from viruses and privacy on the Internet was very clearly manifested.

This goes in line with global trends. People spend a lot of time at home, they work, do shopping and relax using computers. Home computers are often unprotected or poorly protected. Not surprisingly, VPNs and utilities (cleaners, antiviruses, web products and services) are the top verticals for on-click ads in 2024.

At the same time, do not forget about the classic verticals for onclick ads. They still work well for the benefit of affiliates.

Evergreen top niches for onclick ads:

  • Dating,
  • Gambling,
  • Betting,
  • eCommerce,
  • Finance,
  • Sweepstakes,
  • Smartlinks
  • Software & Utilities.

The best geos for onclick ads

In comparison to the most converting geos for onclick ads in the previous month, in February 2024 the situation is the same. On-click ads are famous for their stability in performing across similar geos for some time, so if you wanted to try them out safely, check out those: USA, Indonesia, Russia, Vietnam, Malaysia and Japan.

The list of the best geos for onclick ads in January 2024:

  • USA;
  • Indonesia;
  • Russia;
  • Vietnam;
  • Malaysia;
  • Japan.

The list of the best geos for onclick ads in February 2024:

  • USA;
  • Indonesia;
  • Russia;
  • Vietnam;
  • Malaysia;
  • Japan.

If you want to be up-to-date on what’s trending for ad fromats, what verticals and geos bring the most profit right now — check our tag Best geos and verticals at RichAds. There we share regular reports based on insights of our inner ad network statistics!

Onclick ads examples

Onclick ads just like popunders don’t require creatives or banners to promote offers. Landing or sometimes prelanding pages as well define the main creative for on-click ads. They present the offer straight away, shortening the distance between approaching a client and showing the product. You can find landing pages for offers at affiliate networks that provide them.

Here are some examples of on-click ads landing and prelanding pages:

1. Gambling landing page for onclick ads

2. E-Commerce landing page for onclick ads

3. Finance landing page for onclick ads

Tips to increase effectiveness while promoting on onclick ads

There are a few tips on how to boost performance while advertising offers via on-click ads by example of RichAds ad network. Check them out and follow if you want to get better results with this ad format!

1. Check if landing page is localized

Landing page is what brings results and conversions to your onclick ads campaign, thus it must be preserved so that users don’t run into obstacles while exploring it for the first time. Make sure the site you’re about to advertise is properly translated into needed language and provides all the popular payment methods in the targeted region.

It’s very important to pay attention at page loading speed, because no one would wait for the ad to show even extra seconds. So it’s recommended that the page should weight no more than optimal 200 Kb and the server is located closest to the users. To get a suitable server connection, it is recommended to use CDN or VPS, such as CloudFlare. For a free hosting domain you can look up TimeWeb.

2. Choose the optimal CPM bid

Onclick ads just like popunders work by CPM model (cost per mille), when you pay for 1000 impressions on the ad. To get a proper traffic volume for the selected GEO and targeting parameters, the right CPM bid must be optimal. If your bid is too high, you’ll run out of budget pretty quick, and won’t get enough data to analyse the audience. If you set it too low, there’s a chance that you won’t get any traffic at all!

To get to know what bid would best suit your offer promotion, you can contact your manager at RichAds. Also RichAds offers a unique in-house feature Predictor — an AI-based system, that predicts the amount of traffic you will get by selected CPM bid.

3. Start off Premium traffic sources

At RichAds ad network all traffic sources are divided into four groups: Premium, Standard, Remnant and New. Premium traffic sources are the sources that perform the best on any vertical offer and will bring you the first results and conversions. They’re perfect to test your campaign and adjust parameters, while turning on the rest groups is handy for scaling campaigns.

4. Optimize your onclick ads campaign with platform’s features

Both analysis and optimization of your on-click ads campaign play a very important role in its success, as you add the most converting sources in whitelists, and the non-converting to blocklists. But doing it manually is a very boring work.

Our platform RichAds provides an easier way — Automated rules, so the sources will be sorted automatically into either white- or blocklists by certain criterias. Also you might want to consider setting up already in Performance mode, which updates fresh whitelists weekly and adds them to your campaign. More on onclick ads campaign optimisation you can read here.

Where to buy traffic to run onclick ads?

As you must’ve already noticed, onclick ads are the same as popunders and clickunders. So the traffic you can buy from the same popunder ad networks, as there are no separate networks for onclick ads.

Some ad networks might merge pop traffic: there will be popup and onclick, popunder and clickunder under one branch run. On the other hand, some might specifically separate them by mechanism of appearance.

RichAds ad network (previously known as RichPops) provides on-click, popunder and clickunder traffic. It works according to the CPM (cost-per-mille) model where you pay for 1000 impressions. CPM is used to make the calculation more convenient.

When it comes to prices, CPM costs at RichAds advertising network start from a minimum amount — $0.5 and they may differ according to GEO.

What is RichAds?
🔝 Push and pop ads,
🔼 Direct click traffic,
🔝 CPM for domain ads starts from $1.5,
⏫ CPC for push ads starts from $0.005,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 GEOs.

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Dmitry Makarov
Bringing the experience of writing sales texts for IT-agency, Dmitry Makarov has also worked as a content manager and SEO specialist in affiliate marketing agencies operating within the iGaming vertical. While composing marketing materials for the past 2 years, Dmitry has provided in-depth expertise within the topics of utilising different ad formats (push and in-page push ads, popunder and native ads), iGaming niche advertising and overviewing industry tendencies. His passion in creating has also been developed towards broadcasting, music and fiction novels.

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