Online Gambling affiliate marketing guide for beginners

As anyone in the online Gambling industry will tell you, affiliate marketing is a great way to earn revenue. But what exactly is it, and how can you get started?

In this affiliate marketing guide to the Gambling vertical, we’ll give you a brief introduction to affiliate marketing and explain how you can get started. We’ll cover the basics of gambling affiliate programs and provide some tips for successful launch.

We’ll also cover everything from choosing the best casino brand to promoting your links effectively. So, whether you’re just getting started or looking for ways to improve your performance, read on for all the information you need.

First, a brief explanation of affiliate marketing.

Affiliate marketing is a performance-based marketing style in which a business pays affiliates (sometimes called publishers and influencers) for each customer brought about by these people’s own marketing endeavors. In other words, you as an affiliate earn revenue by promoting products or services on behalf of another company. And there are plenty of opportunities to do so in the online Gambling industry.

The online Gambling industry is highly competitive, and affiliate marketing is a great way to stand out from the crowd. By promoting the right casino brand and using effective marketing techniques, you can earn a healthy commission and boost your overall revenue.

Why choose the Gambling vertical?

There are a lot of different categories out there. You can choose to focus on a specific product or service, or you can choose to focus on a particular industry or niche. One vertical that has been gaining a lot of attention lately is gambling.

There are a number of reasons why this vertical is proving to be so popular. For one thing, online Gambling is a very lucrative industry. Affiliates who are able to tap into this market can potentially earn a lot of money. Gambling is a high-traffic sector, with millions of people placing bets every day.

Additionally, the Gambling industry is growing at a rapid pace. More and more people are getting interested in iGaming, and this trend shows no signs of slowing down. This means that there is a lot of potential for reach and exposure. 

Finally, there are a lot of different ways to promote Gambling products and services. From online casinos to sports betting, there are plenty of opportunities and traffic sources for affiliates to get involved and earn increased payouts. 

If you’re looking for a potentially profitable and exciting affiliate marketing vertical, Gambling is definitely worth considering and testing. Now let’s dive deeper into online Gambling affiliate marketing.

Types of Gambling offers

Gambling has been a popular pastime for centuries, and the advent of online Gambling has made it even easier to enjoy. If you’re thinking about becoming an online Gambling affiliate, you’ll need to familiarize yourself with the different types of affiliate offers that are available. And there are several of these.

Based on subcategories

There are different types of affiliate offers available, and they can be broadly classified into five subcategories:

  • Casino Games

Casino Games present the chance to win big prizes through luck or skill. There are many different casino games to choose from, including slots and roulette.

  • Sports Betting

Sports betting is a popular way to gamble on the outcome of sporting events. There are many different sports that you can bet on, and you can choose from a variety of different bet types. Popular sports that people bet on are American football, soccer or football (not American), and basketball.

  • Poker and Card Games

Poker and card games offer the chance to gamble against other players rather than the house. This means that there is more opportunity for skilled players to win money. Poker and card games offer a wide range of stakes to suit all budgets.

  • Bingo

Bingo is a popular gambling game that is often associated with old ladies. However, bingo can be enjoyed by people of all ages, and it offers the chance to win small prizes relatively easily.

  • Lotteries

Lotteries offer the chance to win big prizes through luck. There are many different types of lotteries available, including scratch cards, draw games, and instant-win games. Lotteries offer the chance to win life-changing amounts of money.

Based on Program Payouts

There are two main types of online Gambling affiliate programs based on payout:

  • those that offer a commission on player losses,
  • those that offer a commission on player activity.

With a loss-based program, also known as a loss-leader program, affiliates receive a commission every time a player they’ve referred to the Gambling site loses money.

It is a revenue-share type of program wherein the affiliate gets paid an established share of the player losses, minus the fees. RevShare can range from 30% to 80% of player losses, depending on the company and affiliate offers.

In an activity-based program (also referred to as a CPA program), affiliates receive a commission in two ways:

  • based on first-time deposits (can be RevShare or fixed rate)
  • based on leads (fixed rate).

Both loss-based and activity-based programs are equally common, with some Gambling companies and Gambling-based affiliate networks using a combination of these two (a.k.a. Hybrid program).

Who is the potential audience of the Gambling vertical?

When it comes to the Gambling vertical, there is no one-size-fits-all answer to who the target audience is. However, there are some common demographics that are typically associated with this type of content. 

For instance, the demographic of the Gambling vertical is mostly male, between the ages of 21 and 35. They tend to be single, have some college education, earn a moderate income, and live in urban areas.

Older generations are a minority since they tend to prefer land-based and physical casinos. But because of the COVID-19 pandemic and remote work tendency that continues even in 2024, older generations also started engaging in online Gambling.

Note that gamblers are not necessarily men. Women gamble too.
Add some creatives to reach this audience. Show the winners or players. Photos of ordinary people are more welcome than models.

Gambling player behavior

Gambling is an activity that has been around for centuries. Though the methods and reasons for gambling have changed over time, one thing remains constant: the human desire to take risks in the hopes of winning big.

As such, understanding Gambling behavior is essential for anyone who wants to get the most out of their gambling experience. Ultimately, knowing how players behave can help you make more informed decisions when Gambling.

Types of players based on risk tolerance

Understanding one’s own risk tolerance is crucial for making wise decisions about how to promote offers. Players typically fall into one of two categories: those who are risk-averse and those who are risk-seeking.

1. Risk-Averse Players

Risk-averse players tend to be more conservative in their betting. Conservative players may not win as often but they are also less likely to lose large amounts of money.

If your audience falls under this type of player, it would be best to send them CPA-based affiliate offers so that you won’t lose in the long run (in case the program you are enrolled in also deducts player winnings).


2. Risk Seekers

Risk-seekers, also known as aggressive players, are more likely to take risks and bet heavily. Aggressive players may be more successful in some games, but they also run the risk of losing more money. 

For these types, you would do well to promote affiliate offers with recurring payouts or loss-based programs.

Types of players based on experience

The players’ behavior is also influenced by their level of experience and expertise.

Novice gamblers are often more cautious than experienced gamblers, who tend to be more confident in their abilities. A player who is unfamiliar with the rules and strategies of a game is at a disadvantage compared to a player who knows the ins and outs of the game.

If you want to earn more, your best bet would be to target novice gamblers. This means finding new audiences unfamiliar with online Gambling and then convincing these first-time players to bet online via impulse.

Types of players based on playing frequency

Most online Gambling players can be classified into one of three categories based on their playing frequency.

  • Casual
    The first category is casual players who only gamble occasionally. They may play a few hands of poker with friends or place a bet on the Super Bowl, but they don’t make Gambling a regular habit.
  • Regular
    The second category is regular players who gamble frequently, but not necessarily every day. They might visit a casino once a week or place a few bets online every day.
  • Hardcore
    Finally, there are hardcore gamblers who are addicted to Gambling and can’t go more than a few days without placing a bet. They may spend hours at the casino or Gambling online every day.

While there is some overlap between these categories, most players fall into one of these three groups.

It really varies from person to person. But one thing is for sure: because there are no physical casinos to go to (and no travel expenses), online Gambling is much more convenient than its offline counterpart.

This probably explains why the industry is growing so rapidly. More and more people are discovering the joys of Gambling from the comfort of their own homes. And with so many different games and sites to choose from, there’s always something new to try.

When is the best time to run online Gambling offers?

There’s no simple answer to the question of when or what time of year is best to run online Gambling affiliate offers. A variety of factors come into play, including the type of Gambling product being promoted, the target audience, and the current trends in the industry.

However, there are a few general tips that can help to maximize the effectiveness of any Gambling affiliate campaign.

First, it’s important to consider the seasonality of the Gambling industry. For example, sports betting is typically more popular in the fall and winter months, when there are more major sporting events taking place. Make sure you are updated with major sporting events such as the Super Bowl or the World Cup.

Conversely, casino games tend to be more popular in the spring and summer months.

You’ll want to avoid running the offer during times when people are likely to be spending money on other things, such as during the holidays. Instead, focus on times when people are more likely to have disposable income, such as during summer vacations or after getting their tax refund.

As a result, it’s often advisable to tailor Gambling affiliate offers to match these seasonal trends.

Second, it’s also important to consider the time of day when promoting Gambling products. If you’re targeting casual gamblers, you’ll want to run your offer during periods when people are more likely to gamble, such as after work like evenings, or during weekends.

However, if you’re targeting serious gamblers, you’ll want to run your offer during times when they’re more likely to be actively seeking out new gambling opportunities, such as after a big loss or during a dry spell. 

Finally, it’s also worth keeping up with current trends in the Gambling industry. For example, mobile gambling is currently one of the hottest trends on the market. As a result, running mobile-specific Gambling affiliate offers can be an effective way to reach a wider audience.

How to choose geo for a Gambling offer?

Because Gambling is illegal in many parts of the world, it can be tricky to know where to target your offers. There are a few key factors to consider when choosing which countries to target for your Gambling affiliate offers.

  • First, you’ll need to make sure that online Gambling is legal in the country.
  • Second, you’ll want to look at the population size and density — after all, the more people there are in a country, the more potential customers there will be.
  • Finally, you’ll want to pay attention to the average income level in the country; while wealthier citizens are more likely to gamble, they also tend to be savvier about online scams, so you’ll need to make sure your offer is high-quality and trustworthy. Several Tier 3 countries are rising up as great choices for casino and betting offers as they have not been exposed to such offers in the past.

With these criteria in mind, some good countries to target for Gambling affiliate offers include India, Indonesia, Canada, some parts of Europe, the USA, etc.

All of these countries have large populations, high incomes, and legal online Gambling industries. So if you’re looking to get started in gambling affiliate marketing, these are some good places to start.

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What kind of traffic works best for Gambling offers?

Just about any type of traffic can work well for gambling affiliate offers. However, there are a few types of traffic that tend to perform particularly well.

Push ads

With Gambling, timing is everything. A split-second decision can mean the difference between winning and losing — so being able to reach potential gamblers in real-time is a huge advantage. That’s where push notifications come in.

When it comes to gambling offers, push notification ads are often the most effective. There are a few key reasons for this.

First, Gambling can be a very impulse-driven activity. People often make decisions based on their emotions rather than logic, which means that they’re more likely to act on an offer if they see it at the moment.

Second, push notifications are highly personal and interactive. They grab people’s attention in a way that other ads simply can’t, and they allow people to respond directly to the offer. 

Finally, with more and more people carrying their phones with them everywhere they go, push notification ads are an increasingly effective way to reach a wide audience. So if you’re looking to make a killing in the gambling industry, make sure you’re using push notification ads.

Pop ads

Pop ads are a type of online advertising that has been proven to be effective for Gambling offers. There are a few reasons why pop ads work well for this type of offer.

For one, pop ads are highly visible and can’t be missed by viewers. They are also often placed on websites that receive a lot of traffic, so there is a good chance that potential customers will see the ad.

Also, pop ads are relatively inexpensive, so they are a good option for companies looking to reach a large audience without spending a lot of money.

Given all of these factors, it’s no surprise that pop ads have become one of the most popular types of online Gambling advertising formats.

Direct click ads

Direct click ads are essentially domain redirects. They are also called zero-click ads which means the user doesn’t need to click on anything for the ad to show up.

These types of ads work great for casino and betting offers because the ads show up on a full page. The user will surely be able to see the ad, whether he likes it or not.

The first few seconds are therefore crucial, so you must pose an irresistible offer to convince the user to read further or do what your CTA says.

Native ads: bonus format to test

Being not that popular as other formats, native ads do have a couple of advantages when it comes to Gambling offers. Basically, these types of advertisments are integrated in a website so naturally that they look like ordinary articles, so users find it hard to identify the marketing podtext.

They do not annoy users in any way and are really effective in overcoming the so-called banner blindness, they overcome any AdBlocks easily, and that’s the main pros for any marketer.

Furthermore, native advertising boosts the brand reputation, as such ads have no intention to interfere with your potential client’s personal space, which is usually a drawback when we speak about other formats for Gambling offers.

native ads for Gambling

How to find and select the best Gambling offers?

Anyone who’s spent any time looking for online gambling offers knows that there are a LOT of them out there. How do you know which one to choose? Here are a few things to keep in mind that will help you make the best decision for you and your website.

The first thing to consider is what type of offer you want to promote. Are you looking to promote a casino, sportsbook, poker room, bingo, or lottery? Once you’ve decided on that, you can start narrowing down the options.

Next, take a look at the terms and conditions of the offers. Some important things to look for include the requirements for generating a commission (including the type of traffic that’s allowed), how often commissions are paid out, and whether there are any negative carryovers. Make sure you understand everything before moving on.

The list of the best gambling offers at RichAds:

  • Brazino,
  • Crazy Time,
  • bonusbet,
  • shinqueen,
  • 1win,
  • Teenpatti,
  • red88.

Finally, look into what brands have seen success in specific countries. Here are some examples of geo and offer combinations based on RichAds’ experience:

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⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Primary strategies to promote Gambling niche (with sample creatives)

Gambling is a huge and very competitive industry. If you want to be successful in the Gambling niche, you need to have a plan. Here are some primary strategies that you can use to get ahead of the competition:

  • First, you need to craft exciting ads that promise high entertainment value.
    Remember that your landing page is the first thing that potential customers will see when they click on your affiliate link.

It’s important to make a good first impression! Be sure to include a strong headline, compelling copy, and an enticing call to action.

gambling ads affiliate marketing

Some of the best-performing landing pages usually utilize a sample of the game such as slots or spinning wheels. Engaging with these games encourages users to play even more when they have fun. Also, you can use additional spins or bonus playing money as prizes. You can urge them to register to claim their prizes.

  • Second, tap on the tendency of people to buy or subscribe on impulse.
    This is especially useful for novice players as you can easily convince them to sign up with the promise of great winnings or big bonuses.
best gambling ads

gambling ad copy

  • Third, utilize storytelling.

When it comes to gambling, everyone loves a winner. And that’s why stories of big wins can be so convincing. After all, if someone has won big, then it must be possible to win big too, right?

Studies have shown that when people hear about others winning large sums of money, they become more likely to buy lottery tickets themselves. In fact, even simply reading stories about lottery winners can lead people to believe that they, too, have a chance of hitting the jackpot.

Stories are very powerful when it comes to convincing audiences to not just register, but also deposit money in order to win big.

top gambling creatives

By following this affiliate marketer’s guide to online casinos, you can start promoting your Gambling offer effectively and profitably.

Gain Gambling insights via RichAds YouTube channel

If you’re curious how to enhance your Gambling campaigns and get them to a totally new level, make sure you get acquianted with RichAds tutorials on YouTube.

There you can find:

  • Interviews with industry experts,
  • Webinars on iGaming and other verticals,
  • Podcasts and tutorials for affiliate marketers.


By following this affiliate marketer’s guide to online casinos, you can start promoting your gambling offer effectively and profitably.

We hope that this has given you a good starting point and some ideas on how to get started in this exciting industry. Remember, always do your research before signing up with any program, and be sure to read the terms and conditions carefully. With a bit of luck and some hard work, you could be on your way to making some serious profits in no time at all!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Victoria Hubkina
Starting off as an account manager at RichAds, Victoria Hubkina has been immersed in affiliate marketing as a content writer for over three years. Her expertise spans all the possible verticals from Gambling to Nutra and various types of traffic. By now, Victoria has written over 100 articles on marketing topics and crafted scripts for RichAds YouTube channel. Beyond work, she indulges in esotericism, film photography, and vintage fashion.

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