In the article RichAds ad network CCO and other renowned experts will have a closer look at all the peculiarities of this combo, tell about its perspectives, traffic sources, target audience, payment methods as well as tips on how to launch Gambling campaigns in Brazil.
Stay tuned to know all the secrets on promoting Gambling ads in Brazil!
4 Reasons to Launch Gambling offers in Brazil
Being the largest country in LATAM region with hugest population, Brazil is claimed to be a sleeping giant that is about to wake up in terms of iGaming vertical. The reasons to launch Gambling ads in Brazil are quite transparent and backed by stats, we’ll enumerate them below.
Significant Market Growth
According to Delasport survey, the estimated iGaming market size in Brazil was $2.1B in 2022 and is expected to grow to 2.6 billion by 2026. Furthermore, the amount of people using the Internet in the region has grown by 10% since 2018 and the trend is bound to continue.
Recent legalization
There’s hardly a thing that marketers wait for more than online casinos being legalized in Brazil.
In December 2023, the bill on iGaming regulations in Brazil was finally approved, it will legalize many Gambling activities in the region, including online casinos and betting.
The Brazilian Chamber of Deputies has already passed a law on the regulation and legalization of Gambling in the region, and it will finally come into force in 2024!
Interested Audience
The main point marketers pay attention to when it comes to a new market is the amount of target audience involved in similar activities. When it comes to Brazil, the majority of people love Gambling and do it for entertainment, to be precise it’s 67% of target audience, according to Grupo Globo.
Digitalization and alternative payment trend
There has been a huge trend on spreading digital payment methods in Brazil as well as the beginning of 5G networks rollout in Brazil. These facts open a lot of opportunities for online gambling activities in the country.
What’s more, crypto payments show no signs of slowing down, the amount of cryptocurrency ownership increased from 4.9% in 2020 to 7.8% in 2021, which is impressive growth.
Casino player in Brazil: who is he?
It’s crucial to know your target audience before diving into the launch of Gambling ads in Brazil, that’s why we consulted an expert to learn all about a typical Brazilian player.
Oleksii Arkhymovych
Affiliate manager, MyLead CPA network
The target group for the region is divided into men and women, obviously. To be precise, women actually play casino more than men in Brazil, 63% of women are more interested in such activities than men. The average age of a typical gambler is 25 to 45 years in this region.
The main reason why they play casino is that they want to become rich and win a fortune. It’s due to the fact that the majority of the population earn a little amount of money and have quite low income.
Anastasia Kazakova
Chief Commercial Officer, RichAds
From the point of view of RichAds advertising network, we also see that the audience in Brazil is quite young, on average from 18 to 34 years old.
However, the situation is quite even in terms of gender, men and women are equally interested, so I advise you to conduct tests to determine your target audience, segmentation using creatives is a great option!
Another tip for identifying your target audience is A/B testing of different landing pages, try running several campaigns with different links. For example, you can use one landing page with a registration form, and another with interactive elements like the wheel of fortune, and then compare the metrics.
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Payments and payouts in Brazil: main peculiarities
Kirill M.
1win Partners Affiliate Team Lead
Boleto was the most popular payment method in Brazil but for the last two years Pix became more popular there. To be precise, about 90-98% of all payments in Brazil are made by Pix. So, if the casino product has Pix, the player will deposit easily without any problems. It’s really simple and user-friendly, as it’s just a one-page payment. Personally, I think Pix changed the Brazilian market.
Also, I advise you to take a look at the payouts before choosing an offer. Don’t believe in the really high payouts. My suggestion start from the average or maybe low payouts, so an advertiser oran affiliate network can increase them.
When you see about $70-80 payout for Brazil, try to check minimal deposit. As if you see such high payouts, there’s a big chance that the minimal deposit will be over $10 like $10-20 or even more.
Oleksii Arkhymovych
Affiliate manager, MyLead CPA network
Personally, I’d advise to start with Brazino offer as the KPI is softer. Check minimum deposits —I believe that the minimum deposit over 5$ is too much for this GEO. It shall range from 2 to 5 dollars. What concerns payment methods, it’s crucial for offers to have Boleto Bancario in my opinion.
Best traffic sources to choose for the bundle
Experts claim that there are many converting sources for getting Gambling traffic in Brazil this year, starting from the most common such as Google and Facebook to less popular ones like Twitter, Instagram and Youtube. They work quite well yet there are some restrictions that need to be bypassed by cloacking and other time-consuming hacks.
There are also alternative traffic sources that have less competition and need less effort and hassle when it comes to restrictions. We’ve identified two of the best at RichAds — pop and push ads.
- Pop Ads.
If you are just starting to drive traffic to Gambling in Brazil, a great option to start with is pop ads. It is ideal for beginners, because the setup is very simple and no creatives are required. Just add a link to your offer, basic targeting and the campaign is ready!
Moreover, the price is as affordable as possible, the cost per thousand views in RichAds for this geo starts at $1.8. Accordingly, you do not need a large budget to launch, and the profit can be enormous. - Push Ads.
Since 2018 push ads have a real high CR for Gambling and show no signs of slowing down in 2024. The most magnificent part of this format is that there are no restrictions — you can use any texts or creatives. Also the prices are really affordable, while volumes for Brazil at RichAds are about 35 millions daily.
3 Tricks to launch a casino offer in Brazil
Now as you know why to promote Gambling ad campaigns in Brazil, it’s crucial to understand how not to waste a daily budget and promote Gambling in Brazil wisely. There are several universal tips that can help you to earn a great deal of money on the bundle.
#1 Stick to Premium sources
This is the best hack to getting started with any campaign, casino for Brazil is no exception. The thing is that the Premium group of sources comprises all the best converting sources that has already been checked on their efficiency and showed best results.
The CR of this group is higher than of other ones, so it’s always better to choose it for the start, then scale with other groups — Standard, Remnant, and New.
Important: in order to achieve the maximum result from your campaign, even at the early stages, we recommend taking a whitelist of the most converting sources for your geo from the manager. Thus, your campaign will run only on relevant sources and provide you with maximum profit.
#2 Check stats with Optimizer
That’s actually a great trick to save time, Optimizer allows you to manage all the targeting from the stats page, this way you can economize a lot of effort on rechecking statistics and then editing the campaign.
You can even manage black- and whitelists and Micro bidding with the Optimizer page as well as sort and review statistics by different parameters.
#3 Automate optimization processes
Obviously, manual optimization is an outdated practice in 2024, so it’s high time to pay attention to AI tools that can simplify this process for you. There are several ways to do this at RichAds:
- Automated Rules.
This function allows adding non-converting or too expensive sources to blacklist automatically. You just need to set a rule that suits your campaign, for instance, if a source spends more than two conversion prices and doesn’t bring any leads, it needs to be turned off. - Performance Mode.
Another feature that automatically does sources sorting for you. The greatest thing about it is that no tracker is needed to set it up, you just create an ordinary campaign and the tool creates and renews black- and whitelists for it daily without any actions from you. The results are impressive — CR can boost by 253% while CPA can lower by 79%. - Target CPA.
Due to this function, you can get the desired cost per conversion easily, the algorithm creates Micro bidding, black- and whitelists automatically according to your desired CPA. No efforts from a marketer are needed, just creating a usual push or pop campaign.
Conclusion
Now you know why Gambling in Brazil is such a fruitful bundle, make sure you follow all the experts advice and get ready to gain profit.
It doesn’t matter if you’re a professional or a newbie, this is a golden combination that can bring you skyrocketing ROI and CR.
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
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