Podcast with an expert: how to promote iGaming with pop traffic

iGaming stands out as one of the most promising verticals in affiliate marketing. Recently, Anastasia, the CCO of the RichAds advertising network, appeared on the KJ Rocker podcast, where they delved into strategies for driving traffic to iGaming offers through pop traffic, optimal geos, and automated ad campaign management.

The article is structured as a question-answer session for your convenience, but at the end of the text, there will be a link to the podcast itself, which you can explore at your leisure.

Podcast participants

Anastasia Kazakova — commercial director of the RichAds advertising network. She joined the company in 2019 as a manager and previously worked with traffic in another company in the financial vertical.

KJ Rocker — founder of the KJ Rocker Blog. On his YouTube channel, KJ Rocker discusses marketing, affiliate marketing, internet advertising, and lead generation.

What is RichAds?

KJ: What is RichAds?

Anastasia: RichAds is an advertising company that provides traffic for any offer. We started with push traffic and succeeded, and in 2019, we ventured into pop traffic and are currently focused on this format as it performs well.

The advertising network offers highquality traffic from exclusive sources in 220 countries worldwide. All traffic is filtered through the best antifraud system on the market. The network delivers over 5 billion impressions daily. RichAds offers 5 advertising formats: push ads, popunder, native, direct click, inpage.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top verticals and geos for pops ads

KJ: Let’s talk about pop traffic. What are the most popular verticals for pops?

Anastasia: iGaming is great for pops ads. It’s our largest vertical. Also, among the top verticals for pops in RichAds are Finance and Media.

KJ: What are the top geos for pops?

Anastasia: According to RichAds, the best geos for pops in iGaming are: Indonesia, Vietnam, Turkey, Malaysia, Japan, Egypt, Cameroon, Brazil, Vietnam, Bangladesh.

What changes have occurred in iGaming over the past 3 years?

KJ: If we assume 3 years ago that everyone would be running iGaming offers in Tier 2 and 3 countries, no one would have believed it, as everyone was focused on the US and Europe, but now it seems everything is changing. What has changed?

Anastasia: The situation is changing, and everyone is discovering new countries where Gambling is legalized. Also, Tier 2 and 3 countries simply have more people and potential target audiences.

Success in iGaming and unexpected geos

KJ: Let’s talk about deposits. In affiliate marketing, offers with deposits usually have poor conversion rates. How can one achieve success in the iGaming vertical?

Anastasia: Success in the iGaming vertical, like any other niche, is achieved through smart campaign setup and optimization. RichAds provides whitelists and numerous optimization features that help affiliates turn a profit. You can try various types of traffic in iGaming — popunder traffic, direct clicks, and push.

KJ: Let’s talk about Bangladesh. It’s a Muslim country, and on paper, there’s no target audience for iGaming there.

Anastasia: You would be very surprised to learn what people are actually interested in and what they do. Even if it’s a Muslim country, there are plenty of people interested in iGaming. Saudi Arabia is also a Muslim country, but people there are big fans of Gambling.

KJ: I think one of the most important takeaways from this podcast is — never mistake your assumptions for the real picture of the world — test!

How to promote iGaming offers

KJ: How to advertise iGaming offers?

Anastasia: It’s worth noting that not all users are avid gamers who only need to be shown a push notification, and they will immediately make a deposit. Therefore, it’s important to “warm up” the user with prelanders. On them, you provide the user with information about what the offer entails. Then, the user, intrigued by the prelander, moves on to the landing page where they have the opportunity to register and make a deposit.

Also, always study the country you’re working in. Each geo may have its own peculiarities.

  • In Western European countries like the UK and Germany, sports betting and online casinos are popular among players.
  • In Japan, players may be interested in popular Asian card games like Pai Gow and Mahjong.
  • In the US, betting on American football matches and online poker games may be popular.

I can share a couple of tips that are worth using in RichAds for launching iGaming ad campaigns. Divide your campaigns into mobile and desktop. Mobile ones are more expensive. Target the newest OS or the most popular ones in that region.

In RichAds, you can see the popularity of different devices and choose the one that suits you best.

Also, don’t forget to optimize your campaigns. I have never seen successful campaigns that consistently produced good results without optimization for a long time. Limit your test budget. If you’ve deposited $5000, don’t launch a campaign with the full amount. Set up a campaign with a $500 budget and observe its results.

What features are available in RichAds for advertisers?

KJ: What support is available to advertisers in RichAds?

Anastasia: RichAds provides advertisers with all the necessary support: whitelists, bid advice, optimization tips, and much more. It all depends on the amount you start working with RichAds. The minimum deposit amount is $150, but if you deposit $500, you will be assigned a personal manager who will assist you in setting up and launching your advertising. If you deposit $3000, we can launch a fully managed account where the manager can create and optimize your campaigns.

Managers can help with:

  1. bidding strategy,
  2. landing page review,
  3. creative review,
  4. readymade whitelists,
  5. bid advice,
  6. campaign setup,
  7. optimization,
  8. postback setup,
  9. profitable combinations and insights on where to drive traffic,
  10. selecting geos,
  11. setting up Automated rules.

KJ: Many affiliates are concerned about managed campaigns. Will my campaign be stolen or will information about it be passed on to third parties?

Anastasia: RichAds does not engage in such practices. I can assure you that we do not disclose information to outsiders or reveal the “inner workings” of RichAds. The company conducts its own tests and market research, and we do not need additional information from affiliates who cooperate with us.

KJ: What are managed advertising campaigns and how do they work?

Anastasia: If I were launching an advertising campaign, I would choose fully managed. The manager knows the platform and the source better, and they have internal information from RichAds that can lead to even greater ROI.

KJ: When you opt for automated campaign management, you don’t need to create creatives or optimize the campaign yourself — managers will handle everything for you. Since the advertising network’s managers better understand what works within their company and what deserves emphasis, I’ve done this many times with successful offers. I’ve been running campaigns on full automation for over 2 years now, and it works wonderfully. All you need to do is ensure that your trackers are set up correctly and simply pay for this feature.

Anastasia’s advice

KJ: What else would you like to share, any advice?

Anastasia: I would recommend starting with $3000 for fully automated campaigns in RichAds, or at least $500 so that the manager can guide you through the campaign setup.

The popularity of iGaming and pops ads is growing, so there’s simply no chance of a bad result here.

What is RichAds?
🔝 Push and pop ads,
🔼 Direct click traffic,
🔝 CPM for domain ads starts from $1.5,
⏫ CPC for push ads starts from $0.005,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 GEOs.

KJ Rocker podcast with Anastasia

The podcast also discusses conferences and how to behave at them. Anastasia talked about her education, starting work at RichAds, and much more.

RichAds YouTube channel features dozens of interviews with affiliate giants across various verticals.


The iGaming vertical and pops ads are strengthening their positions year by year. Don’t trust the internal know-it-all and test offers in different geos. If you haven’t tried RichAds managed advertising campaigns yet, now is the time to start. Cash for all!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Nazar Volskov
Nazar Volskov is an author who writes content for RichAds. Nazar has been writing articles for over 3 years. He has experience in writing articles across various verticals: iGaming, Dating, Nutra, and E-commerce. Previously published in Traffic Cardinal. He learned about affiliate marketing as early as 2019 and has been actively studying this niche since then. In the author's articles, you can get up-to-date information about traffic and apply it to your campaigns. Besides writing articles, Nazar enjoys snowboarding, reading, and table tennis.

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