Pop ads

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Pop ads meaning

Pop ads is one of the oldest ad formats in affiliate marketing. Windows or banners that appear up or under the opened window are examples of pop traffic (or pops). How can the user trigger this?

To go to the page with a special Javascript code or to click a certain part of the page is enough for the new window to appear. In other cases, the user also has to click the button or try to close a popup to trigger a new tab. 

There are 2 types of pop ads: popup and popunder. They are differ depending on the place where new window pops up. Popunder is a new tab that appears under the previous page. Popup appears over the browser window.

what is pop ads

Wait: should we still use pop ads in 2023?

While new ad formats appear, some advertisers are still faithful to good old ad formats like pop advertising. To make a long story short, here are some main points why you should try popunders today.

⚡ Everybody heard about banner blindness. Today only 2 ad formats may say that they are more or less fighting it. The first one is push ads; the second one is pops ads. An excellent alternative to display ads is finally found!

⚡ One of the great advantages of popads banners is that they show higher CTR than banner ads. It’s tough to ignore them. If the landing page is exact and the offer is good — nothing interferes with you from getting profit.

⚡ The bids to bye pop ads are still very affordable. They are sell by CPM (cost-per-mille) model where you pay for 1000 impressions. What is more pops can be bought in a huge number of traffic sources. RichAds is an ad network that provide affiliates with this kind of ads. CPM costs at RichAds advertising network start from a minimum amount — $0.01 and they may differ according to GEO.

⚡ From year to year the number of publishers that start to monetize their websites with popunder ads is growing so there is no option to get out of traffic in any country. 

⚡ Okey, one of the problems that affiliate marketers and popunder ad networks may face is malware. This is the reason to check how the ad network checks his traffic to get rid of the fraud. As for marketers some trackers allow to check the quality of traffic. Don’t miss this opportunity. 

So it seam that even it is some kind of problems they can be solved with proper affiliate marketing tools.

What do you need to start with pop ads?

Let’s dwell on the most important points to start a pop campaign.

These are strongholds for a successful start:

  • profitable offer for a wide range of users;
  • good traffic source or pop ad network;
  • tracker with maximum functionality;
  • converting landing page;
  • fast and furious server.

Verticals, GEOs, Offers for popups

 While pop traffic doesn’t impose strict GEO limitations, certain trends and temperament nuances can significantly impact the efficacy of your campaigns.

When it comes to GEO selection, a noteworthy pattern emerges: Tier 2 and Tier 3 regions often emerge as hotbeds of substantial traffic volume. These tiers can prove to be more approachable for those starting out, offering a potentially smoother path to navigate.

On the other hand, Tier 1 geos are frequented by seasoned professionals due to their complex conversion dynamics and the wide spread habit to block pop-up ads. Remember, the key isn’t about dismissing certain GEOs as “bad,” but rather aligning your offers effectively.

When you choose the best offer and vertical to launch ad campaign with pop ads check the best converting option in specific popunder traffic source. For example, each month RichAds team cover the hot topic of the best geos and verticals in their digest that can be find here

The best geos and verticals for July, 2023

In July, GEOs for pop ads did not stay the same, Russia came out of the top, and the Philippines replaced it. The remaining five countries for pop traffic have been on the list for the second month, those are the USA, Indonesia, Brazil, Türkiye and Bangladesh.

The list of the best GEOs for pops in June:

  • the USA;
  • Indonesia;
  • Brazil;
  • Russia;
  • Türkiye;
  • Bangladesh.

The list of the best GEOs for pops in July:

  • the USA;
  • Indonesia;
  • Brazil;
  • Türkiye;
  • Bangladesh;
  • Philippines.

The Best Verticals for Pop Ads

July did not make any changes to the top verticals for pop ads. The same as for the other formats, the niches for the pops remained unchanged. 

Keep launching Gambling, Betting, Media and Telecom on the format, you won’t make a mistake!

  • Gambling,
  • Betting,
  • Media,
  • Telecom.

One of the hottest verticals on pop ads is also Search Arbitrage. In order to work with this niche at RichAds and learn more about it, contact Viktor Bosak, Head of Product on the platform. His contacts: Skype – live:viktor.bosak; Telegram and email: sfa@richads.com.

Where to find good traffic source or pop ad network

Affiliate marketers tend to test several ad networks in search of the appropriate pop networks for a certain offer. It’s important to remember that there are no bad traffic sources, there are inappropriate sources for each specific offer. That’s why you should test and test.

When you spend a few days on testing your offer in different ad networks, it will be easier to determine which one converts better. Or make sure that your offer doesn’t convert in any network. Besides, it’s a good idea to ask affiliate networks whether they approve leads coming from pop ads.

Choosing the best pop up ads network for your needs, look at:

  • volumes available in the network;
  • anti-bot solutions that will help to deal with bot traffic;
  • available targeting options for better start and optimization;
  • automatic features for easy optimization. 

One of the best pop traffic networks – RichAds – provides all of these points.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

Do you want to learn more? Download e-book about Popunders for FREE

We want to make your way to success with pops as easily as possible. So we asked 7 top affiliate marketers about their experience of working with popunders.

In our e-book, you’ll find the advanced guide and more than 100 answers to the most important questions about Popunders!

Related articles:

Launch profitable ad campaigns with RichAds!

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

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