Tier 2 countries

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What is Tiers in affiliate marketing

All countries in the world are conventionally divided into 3 groups (Tiers). Tier 1 includes the most attractive countries for an advertiser. Tier 2 and 3 combine developing countries.

Economists classified three categories of countries: developed, developing, and third world. Their evaluation is based primarily on the economic development of the country. Affiliates divide countries into Tiers in a different manner. The focus was on the solvency of buyers and their average income.

One more point was also important: online payment. At first, it was only available in highly developed countries like the USA, Canada, Western Europe, and Japan. Online payments and cards were a novelty in other countries, but affiliate marketing was flourishing there. There are now many payment methods available to almost every part of the world: credit cards, Internet banking, SMS payments, etc. 

Also, the political situation influences getting into a particular group in the country and the peculiarities of its laws in advertising.

All these characteristics make it possible to divide countries into 3 main groups or Tiers.

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Tier 2 countries traffic meaning

Tier 2 countries are still one of the most desired GEOs for advertising. Tier 2 includes countries where there is less competition and the cost of customers is lower. At the same time, not the poorest people live here. It helps to make much profit.

The list of countries from Tier 2 in affiliate marketing

No single approved list of countries fall into Tier 1, 2, and 3. Everyone determines this for themselves. In addition, countries can migrate between groups.

Tier 2 countries according to RichAds:

  • Albania,
  • Andorra,
  • Argentina,
  • Belarus,
  • Bosnia and Herzegovina,
  • Brazil,
  • Bulgaria,
  • Croatia,
  • Cyprus,
  • Estonia,
  • Greece,
  • Hong Kong,
  • Hungary,
  • Japan,
  • Latvia,
  • Lithuania,
  • Macedonia,
  • Malta,
  • Moldova,
  • Montenegro,
  • Republic of Korea (South),
  • Romania,
  • Russian Federation,
  • Serbia,
  • Singapore,
  • Slovakia,
  • Turkey,
  • Ukraine,
  • United Arab Emirates.
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Tier 2 traffic: How to work with it?

Tier 2 traffic consists of a wide variety of countries on different continents. They are already quite developed. And you most often will not face problems with online payments.

The main feature of such regions is that the audience here is quite rich. But not yet so overwhelmed with advertising as people from more developed regions. This is where you can find the ideal user who can pay and at the same time, be interested in a simple offer.

Advertising prices here are much lower than in Tier 1. To launch on these geos, you need a medium budget. Of course, if we are not talking about super-competitive gambling or betting.

In these GEOs, both subscription information products and dating work well (it’s important to localize the funnel wisely!). Sweepstake payouts here will be average, but more people will want to get the latest сell phone model. Antiviruses, dating, and well-chosen Nutra products will work in this market.

Key Tier 2 traffic characteristics

The audience can pay if interested;
Average payouts;
Average CPC or CPM;
Almost no restrictions on ads launch (it depends on GEO);
Moderate competition;
Great traffic volumes.
Localization of creatives and landing pages are required;
Less popular products and brands may convert worse;
Market research is required;
It’s necessary to check payment methods.

The main peculiarities of RichAds traffic in Tier 2 countries

Economic development, payment system availability, and audience characteristics influence the choice of geo. Affiliates should also consider the amount of traffic available in the region when selecting the country. The amount of traffic available in the region determines profits as well.

The traffic volumes of advertising networks are divided according to the devices they originate from. This information is vital for advertisers who launch mobile offers. If the offer is not tailored for a specific device, it will not be excessive to consider volumes for desktops, mobiles, and tablets.

86% of RichAds push traffic comes from mobile devices.
Desktop traffic makes up 10%, while tablet traffic makes up 4%. Meanwhile, some countries in the ad network have a lot of desktop traffic.

RichAds team

We have prepared a table of RichAds’ traffic for your convenience.

The table below lists the 15 most popular countries based on impressions across multiple devices. As an example, the USA ranks 7th in mobile traffic and 1st in computer traffic. Brazil takes third place both for mobile and desktop, and its volume is excellent.

Tier 3 countries dominate mobile traffic, but Tier 1 and 2 countries dominate computer traffic.

Push ad impressions statistics for one day in the RichAds ad network

*countries from 2 Tier are highlighted

DeviceGEOImpressions Device GEO Impressions Device GEO Impressions
1 MobileIND529247434ComputerUSA31037481TabletRUS812410
2 Mobile THA78941961 Computer JPN10371087 Tablet FRA802285
3 Mobile BRA47805000 Computer BRA7404812 Tablet DEU767170
4 Mobile IDN46871235 Computer MEX7369488 Tablet IND603451
5 Mobile RUS33688524 Computer GBR6365387 Tablet USA483149
6 Mobile MYS29565182 Computer IND4282363 Tablet GBR441908
7 Mobile USA21177300 Computer CAN4045973 Tablet ESP437941
8 Mobile EGY20417781 Computer MYS2708893 Tablet CAN341160
9 Mobile BGD19189031 Computer FRA2534261 Tablet EGY280522
10 Mobile PAK17049732 Computer DEU2338092 Tablet THA276211
11 Mobile IRQ16773369 Computer AUS2183120 Tablet ITA260059
12 Mobile SAU15187635 Computer ESP1795794 Tablet TUR233017
13 Mobile ITA13874928 Computer CHL1726987 Tablet MYS206880
14 Mobile UKR13361289 Computer PHL1311729 Tablet BEL186146
15 Mobile TUR12399621 Computer ITA1244319 Tablet POL181791

*The data is relevant for January 2024

Use RichAds traffic from Tier 2 to make a profit in 2024

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $1.5,
⏫ CPC for push ads starts from $0.005,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Related articles:

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Aksana Shakal
Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.

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