Tier 2 countries

What is Tiers in affiliate marketing

All countries in the world are conventionally divided into 3 groups (Tiers). Tier 1 includes the most attractive countries for an advertiser. Tier 2 and 3 combine developing countries.

Economists classified three categories of countries: developed, developing, and third world. Their evaluation is based primarily on the economic development of the country. Affiliates divide countries into Tiers in a different manner. The focus was on the solvency of buyers and their average income.

One more point was also important: online payment. At first, it was only available in highly developed countries like the USA, Canada, Western Europe, and Japan. Online payments and cards were a novelty in other countries, but affiliate marketing was flourishing there. There are now many payment methods available to almost every part of the world: credit cards, Internet banking, SMS payments, etc. 

Also, the political situation influences getting into a particular group in the country and the peculiarities of its laws in advertising.

All these characteristics make it possible to divide countries into 3 main groups or Tiers.

Tier 2 countries traffic meaning

Tier 2 countries are still one of the most desired GEOs for advertising. Tier 2 includes countries where there is less competition and the cost of customers is lower. At the same time, not the poorest people live here. It helps to make much profit.

The list of countries from Tier 2 in affiliate marketing

No single approved list of countries fall into Tier 1, 2, and 3. Everyone determines this for themselves. In addition, countries can migrate between groups.

Tier 2 countries according to RichAds:

Tier 2 traffic: How to work with it?

Tier 2 traffic consists of a wide variety of countries on different continents. They are already quite developed. And you most often will not face problems with online payments.

The main feature of such regions is that the audience here is quite rich. But not yet so overwhelmed with advertising as people from more developed regions. This is where you can find the ideal user who can pay and at the same time, be interested in a simple offer.

Advertising prices here are much lower than in Tier 1. To launch on these geos, you need a medium budget. Of course, if we are not talking about super-competitive gambling or betting.

In these GEOs, both subscription information products and dating work well (it’s important to localize the funnel wisely!). Sweepstake payouts here will be average, but more people will want to get the latest сell phone model. Antiviruses, dating, and well-chosen Nutra products will work in this market.

Key Tier 2 traffic characteristics

The main peculiarities of RichAds traffic in Tier 2 countries

Economic development, payment system availability, and audience characteristics influence the choice of geo. Affiliates should also consider the amount of traffic available in the region when selecting the country. The amount of traffic available in the region determines profits as well.

The traffic volumes of advertising networks are divided according to the devices they originate from. This information is vital for advertisers who launch mobile offers. If the offer is not tailored for a specific device, it will not be excessive to consider volumes for desktops, mobiles, and tablets.

We have prepared a table of RichAds’ traffic for your convenience.

The table below lists the 15 most popular countries based on impressions across multiple devices. As an example, the USA ranks 7th in mobile traffic and 1st in computer traffic. Brazil takes third place both for mobile and desktop, and its volume is excellent.

Tier 3 countries dominate mobile traffic, but Tier 1 and 2 countries dominate computer traffic.

Push ad impressions statistics for one day in the RichAds ad network

*countries from 2 Tier are highlighted

*The data is relevant for January 2024

Use RichAds traffic from Tier 2 to make a profit in 2024

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

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