How to run Gambling and make a profit on it? ? We have prepared a special webinar for you. No one has done the same before! Look at the Gambling niche on 3 sides: ad network, affiliate network, and iGaming solutions company.
Also, we have prepared an e-book about the Gambling vertical!
Download the webinar recording + e-book for free
Who are our experts?
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| Dmitry Sergeev RichAds Head of Growth | Elena Babichenko RichAds Head of Customer Success | Olga Stoyan Chief Marketing Officer at Gamingtec | Zakhar Surov Affiliate manager at Alfaleads |
What’s on Webinar’s agenda?
- Basics of gambling;
- Guide to planning a successful push campaign;
- Which creatives work for gambling + examples;
- How, why, and when to use pre-landing pages;
- How to test offers, creatives, and approaches;
- How to optimize campaigns.
Download the webinar recording + e-book for free
Here are the TOP pieces of advice from the experts:
Babichenko
RichAds Head of Customer Success
- Geos for Gambling offers
Traditionally, the Gambling vertical is most profitable in Tier 1 countries, including Germany, Canada, and Scandinavian countries. But these countries have high competition and higher bids and they are regulated more, especially during the last few years.
Currently, the vertical is rapidly gaining momentum in:
- Asia (India, Thailand, Vietnam, Malaysia);
- Africa (Nigeria, Kenya, Ghana);
- Latin America (Mexico, Colombia, and Brazil).
- I would probably start with an offer in Tier 1 and Tier 3 to start.
2. Profile of your target audience
First of all, make a profile of your target audience. Gambling isn’t about men only. Women gamble too. So, create ads that attract women as well. Secondly, start with 5-10 ads per campaign. 10 is better, plus, you can a/b test them.
3. Schedule and timing
Usually, people are more likely to gamble in the evening and on weekends. But I had a situation with one product: people started playing at 5 a.m. before going to work.
Currently, we have an obviously different situation, as people stay home. I recommend to run it all day long and then see when you get conversions.
4. Tips on creatives
Make shocking news. For example, a girl from London won 1M. It will be even better if you use a small town and don’t forget to add City macros in RichAds.
Get high-quality traffic here
What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.
Olga Stoyan
Chief Marketing Officer at Gamingtec
5. How to choose an offer for promotion?
Analyze payment systems integrated into the project, and I mean both deposits and withdrawals.
6. Welcome bonus
This is extremely important for the local market. Remember that players first compare welcome bonuses in different projects and only then choose where to play.
7. Special bonuses
If you provide significant traffic with high payback to the casino, then you can ask the project about special bonuses for your players. This way, unique bonuses will be your competitive advantage.
Zakhar Surov
Affiliate manager at Alfaleads
8. Pre-landers: to use or not?
Always use pre-lander. Success stories are always the right choice, but you can always try something different, it may be some kind of game tips.
9. Coronavirus creatives
If you want to use coronavirus creatives, always ask your manager because almost all casinos don’t accept them, unfortunately.
10. Don`t be afraid of the low rate because of only EPC matters.
Check the video below for even more…
Download the webinar recording + e-book for free
Additional materials we will send you:
- Webinar recording itself;
- RichAds e-book “Gambling Ad Campaigns. Ultimate Guide”;
- Presentation “How to run successful gambling ad campaigns in 2020 with push traffic”;
- Special offers from Alfaleads;
- 2 bonuses from Gamingtec;
- Bonus from RichAds.
Get profit on Gambling with RichAds.
Get high-quality traffic here
What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.
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