Tier 1 countries

What is Tiers in affiliate marketing

All countries in the world of affiliate marketing are conventionally divided into 3 groups (Tiers). No surprise, Tier 1 includes the most attractive countries for an advertiser, Tier 2 and 3 combine developing countries.

Economists classified three categories of countries: developed, developing, and third world. Their evaluation is based primarily on the economic development of the country. Affiliates divide countries into Tiers in a different manner. The focus was on the solvency of buyers and their average income.

One more point was also important: online payment. At first, it was only available in highly developed countries like the USA, Canada, Western Europe, and Japan. Online payments and cards were a novelty in other countries, but affiliate marketing was flourishing there. There are now many payment methods available to almost every part of the world: credit cards, Internet banking, SMS payments, etc. 

Also, the political situation influences getting into a particular group in the country and the peculiarities of its laws.

All these characteristics make it possible to divide countries into 3 main groups or Tiers.

Tier 1 countries traffic meaning

What is exactly means this Tier 1? Tier 1 countries are the most desired GEOs for advertising, while the most difficult to work with. Here are the largest payouts for offers, but the cost of attracting users is significant.

Countries from Tier 1 are the most desirable for affiliates. At first glance, making money here is easy. Payouts for offers are already very attractive, and the audience is the most solvent. It is heaven for launching betting and gambling on RevShare, or CC-Submit offers.

But there is one big but: it is hard to surprise the inhabitants of these countries. They may have already seen everything that you want to offer. As a rule, the population of these countries is not only difficult to attract with advertising. They know how to disable or ignore ads.

Tier 1 has very high competition among advertisers. It will not be easy for a newbie to survive here. More experienced affiliates with exclusive sales schemes win.

Tier 1 lures affiliate marketers, but only real hunters can survive and make a profit. If you are a newbie in affiliate marketing pay attention to countries from Tier 2 and 3.

RichAds advertising network

As a result, Tier 1 countries have not only high competition but also high bids. Traffic in Tier 1 countries will be 2 or 3 times more expensive. Which will require good budgets from the affiliate marketer to start.

There is one more important difference in these countries. Rather strict legal regulation of advertising. Many approaches and verticals are very difficult to convert here due to restrictions or prohibitions.

There is an opinion that Tier 1 converts English perfectly. This is partly true. Don’t forget about European countries. Not everyone in Germany or France speaks English. Canada also has 2 national languages. When launching campaigns on such GEOs, it is worth running a split test of two different languages and optimizing the campaign based on the leader language.

One of the characteristics of these regions is the value of personal data. Therefore, you can earn much more on Sweepstakes than in other locations.

The list of countries from Tier 1 in affiliate marketing

There is no single approved list of countries that fall into Tier 1, 2, and 3. It is often determined by the affiliate marketer’s experience. In addition, countries can migrate between groups.

Tier 1 countries list:

Tier 1 traffic: How to work with it?

Tier 1 has very high competition among advertisers. It will not be easy for a newbie to survive here. More experienced affiliates with exclusive sales schemes win.

As a result, T1 countries have not only high competition but also high bids. Traffic in Tier 1 countries will be 2 or 3 times more expensive. Which will require good budgets from the affiliate marketer to start.

There is one more important difference in these countries. Rather strict legal regulation of advertising. Many approaches and verticals are very difficult to convert here due to restrictions or prohibitions.

Key Tier 1 characteristics

The main peculiarities of RichAds traffic in Tier 1 countries

Economic development, payment system availability, and audience characteristics influence the choice of geo. Affiliates should also consider the amount of traffic available in the region when selecting the country. The amount of traffic available in the region determines profits as well.

The traffic volumes of Tier 1 countries advertising networks are divided according to the devices they originate from. This information is vital for advertisers who launch mobile offers. If the offer is not tailored for a specific device, it will not be excessive to take into account volumes for desktops, mobiles, and tablets.

We have prepared a table of RichAds’ traffic for your convenience.

The table below lists the 15 most popular countries based on impressions across multiple devices. As an example of top Tier countries, the USA ranks 7th in mobile traffic and 1st in computer traffic. Brazil takes third place both for mobile and desktop, and its volume is excellent.

Tier 3 countries dominate mobile traffic, but Tier 1 and 2 countries dominate computer traffic.

Push ad impressions statistics for one day in the RichAds ad network

*countries from 1 Tier are highlighted

*The data is relevant for January 2024

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $1.5,
⏫ CPC for push ads starts from $0.005,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Related articles:

• What Tier to choose? Advertising campaigns in Tier 1, 2 or 3
• Push Ads in 2024: Complete Advertiser’s Guide
• Learn the Basics: What is Pop Traffic and Where to Buy It?
• 6 Top Books About Affiliate Marketing
• Watch the webinar ‘How to run successful gambling ad campaigns in 2020 with push traffic’